Sewanhaka Weekly Digest 

 

Doughnut Dynasty 
All or Dough-Nothing  

by ​Rachel Rodriguez ​on February 13 

Dear Reader,  

This year has been a whirlwind with competitions and tasks and the overall running 
of a company. Working here has been a learning experience, it gives one a lot to 
think about and at times it can be very stressful. Regardless, working here has also 
been an honor because this company has been filled with so many great people and 
it truly makes one reflect on the meaning behind a business. Business is not just 
about creating a product and selling it, it’s not just about the money, it’s also about 
the connections you make, the memories you keep, and the lesson you learn. Reader 
I can only hope that one day you find a company as great as mine. 

Best Wishes, Rachel Rodriguez (CEO of the 

Doughnut Dynasty Family) 

 
 

 
THIS WEEK’S 
TOP STORIES 

Mission Statement  
by ​Adam Rodriguez ​on January 09 

Doughnut Dynasty’s primary objective is to appeal and satisfy its customers by offering a 
variety of the most popular options when it comes to doughnuts and drinks, as well as 
providing a quick and easy process of ordering and receiving your food. Upon making a 
purchase on the Doughnut Dynasty website, we will make sure that your order delivers on 
time with the utmost importance and care. With the availability of DoorDash, an app that 
allows any user to order food straight from their phone, our business is able to deliver your 
order rapidly while still remaining cost effective. 

Events 
by ​Jake DiPaula, Samantha Hrbek, and Kevin Fulo​ on February 08 

October 
In October, Doughnut Dynasty attended the 5th Annual Long Island 
University Leadership and Entrepreneurship Conference. On this 
field trip, students gained the knowledge of learning how to produce 
and expand their business. This was a success in the books for the 
juniors and seniors in the company because each student attended a 

 
 

class and got the privilege to learn from the finest people from LIU. After the class sessions 
were over, our CEO Rachel Rodriguez pitched our business idea to a panel of judges. The 
goal was to advance to the next level and at the end of the pitches, the final winners got 
real prize money to be used in their companies. Overall, this day was a success for 
Doughnut Dynasty. Students learned from not only adults but also students from other 
Virtual Enterprise companies. 

January 
The 2019 Long Island Regional 
Conference and Exhibition at Long 
Island Post on January 9, 2019 was an 
overall success for Doughnut Dynasty. 
The senior high VE students were able 
to accomplish their goals at this 
regional conference. Just to name a 
few; making sales with other VE firms, 
building integrity with our consumers 
with cost efficient prices, and 
presenting the Doughnut Dynasty 
business plan. The junior high VE 
students got exposure as consumers 
by using a virtual credit cards in order 
to purchase virtual services and goods. Given 30 minutes to set up the booth, we were able 
to establish a system so that sales, transactions, promotion by interaction and raffling 
tickets were as efficient as possible. While Doughnut Dynasty had a team to work our 
system at the booth, other members helped promote the company by giving out business 
cards and wrist bands which had our slogan “All or Dough Nothing.” At the end of the day, 
the company won two awards at the regional conference. These awards were “Silver in 
Sales Materials” and “Silver in Booth Design.” To top things off, Doughnut Dynasty was able 
to roughly make $40,000 in sales. (which alone is 40% of our goal of reaching $100,000 in 
revenue.) Overall, this was possible due to the efforts and collaboration of all Doughnut 
Dynasty employees and the guidance of Mrs. Licastri. 

February  
February 7th was an additional trade show that Doughnut Dynasty had planned. Event 
Planner, Samantha Hrbek had organized an in-school trade 
show to expose who we are and what we do as a VE firm in a 
professional manner. Here we were able to raise awareness 
for who Doughnut Dynasty is and what we do. As an 
additional part to this event, we sol real doughnuts and gave 
away a prize for a “guess the the number” contest, the image 
on the right shows our winner. Overall, the event was a 
success and helped further our company into greatness. 

 
 

Reviews 
by ​Faaiza Naeem ​on February 07 

After our successful in school trade show various students participated in an google 
form to help improve our company as well as share what they’ve gained from the 
experience. 
What they had to say: 
“H
​ ow to create a good product and a good company 
logo to advertise for your product. “ 
“That a virtual business can be very similar to a real 
life business.” 
“Theres alot of people working behind one business “ 
“All the hard work they put in to be a successful 
business” 
“The most impressive thing about your company is 
how young students are learning on how to run a 
business.” 
“The company will strive as long as they follow the 
rules and regulations and do the safety inspections 
and follow copyright laws” 
“The unity of the employees “ 
“I think it’s a company that will be a huge success.” 
We would like to thank our employees and customers for helping us in achieving a 
successful trade show, while showcasing you comments, concerns, and compliments. 
Thank You! 

Personal Development Skills 

by ​Faaiza Naeem, Justin Saji and Jose Prinston​ on January 11 

Here at Doughnut Dynasty, we choose to showcase what we’ve learned throughout the 
year with the rest of our team. Team Members will come up and demonstrate a topic that 
they have heavily found interest upon and which they believe may be of use to the rest of 
the employees in their work and everyday environment. For February, 2019 the various 
topics will be presented to the team:  
*Portfolios by Justin Saji and Jose Prinston 
*Time Management by Shane Salam, Francis Kevin Fulo, and Syed Raza 
*Public Speaking by Rachel Rodriguez 

 
 

*Introduction to Google Forms by Brianna Becker, Jordan Hicks, and Faaiza Naeem 

Invest and Partner With Us 

by ​Brianna Becker, Kevin Fulo, Shane Salem, and Syed Raza ​on January 15 

We highly, highly recommend that you invest with us, Doughnut Dynasty. Why you may 
ask? Well, here’s our story: 

From the birth of our company to where we are now, the successfulness of Doughnut 
Dynasty has gone up past our expectations. Our VE firm has successfully surpassed one of 
its many long terms goals: building up revenue from $0 to $100,000. Ever since the trade 
show at LIU Post during January, we have increased our revenue up to $40,000; which was 
40% of our long term goal. A month later, our Event Planner had organized an in-school 
trade show to expose who we are and what we do as a VE firm in a professional manner. At 
this in-school trade show, we shot up from $40,000 to $115,000 in total revenue, way past 
our long term goal. You may say that our expected amount is “lacking” but here at 
Doughnut Dynasty, integrity is highly valued because a company builds a bridge to its 
customers. They can only cross when they know and truly believe that our bridge is safe. It 
is assured to say that although we are a newly found company, we have been doing 
exceedingly well in collaboration, sales, and marketing, which is why you should, no, must 
invest your time, energy, and money in our company; Doughnut Dynasty. 

News From the Department of HR 

by ​Danielle Powell ​on February 11 

Human Resources is defined as ​the people that staff and operate an organization. ​We are 
responsible for supervising staff members, documenting attendance, grievances, etc. We 
conduct monthly evaluations of the employees with the CEO. Human Resources is also 
responsible for the firing and hiring, promoting employees in the company, and for making 
the employee manual and that the employees follow the rules that are listed in the manual. 

Contact Info and Employee Section  

by ​Jordan Hicks ​on February 11 
 
Rachel Rodriguez is Doughnut Dynasty's CEO. She oversees the work that needs to be done 
and give tasks to the different departments to be completed on a daily basis. Jose Prinston 
is the COO of doughnut dynasty. He oversees everyone in our business to make sure the 
tasks are getting done and assist the CEO. Brianna Becker is Doughnut Dynasty's CFO 
responsible for the companies finances which includes financial reporting, record- 
keeping, and financial planning. Jake DiPaula is our CSO, he is in charged of sales and 

 
 

selling our actual product. Adam Rodriguez, our CMO, is responsible for the marketing 
department and the development and execution of Doughnut Dynasty's marketing and 
advertising initiatives. Justin Saji and Faaiza Naeem, our CIO, are responsible for working 
on the technical aspects of our business such as the creation of the Doughnut Dynasty 
website, email, logo and other design ideas which will be incorporated into future use of 
Doughnut Dynasty. Jordan Hicks is the Vice President of Human Resources; she conducts 
monthly evaluations of all employees, she hires and fires employees. Samantha Hrbek is our 
Event Planner; she keeps track of all upcoming events and ensures that we have whatever 
is needed for these events to run smoothly.  

Social Media/Connections  
by ​Victor Sontannde and Adam Rodriguez ​on February 13 

At Doughnut Dynasty we use several social media platforms such as snapchat and 
instagram to promote our business and reach a farther audience with those who use social 
media. We have both an instagram and snapchat account, @doughnutdynasty. We also have 
a website created by our CSO and CIO, @DoughnutDynasty.000webhost.com. Our goal is 
to use social media to help increase our sales and build better form of communication 
between our business and customers. 

READ MORE ON OUR WEBSITE  

  

Doughnut Dynasty Inc. 

500 Tulip Ave., Floral Park, NY, 11001