SURVEY QUESTIONNAIRE

Dear Sir/Madam,
I Devki S student of Bahadur Institute of Management Sciences, Mysuru. I am
working on my final project and need you to share your knowledge and opinion with regards to
“customer satisfaction towards Nandini dairy products”. I request you to spare a few minutes of
your valuable time in filling the questionnaire. your input will be of great help and I am thankful for
the response.

Name: Gender:
Age: Profession:

1) Do you consume milk or milk products?

Yes
No

2) For whom do you purchase milk and milk products?

Self-use
Selling purpose
For making another product

3) What is your frequency of buying milk and milk products?

Daily
Once in 2-3 days
Once in 4-6 days
Once in a week.

4) What would be the quantity of daily purchase of milk or milk products?

Less than 1ltr/kg

1 to 2ltr/kg
2 to 4ltr/kg
More than 4ltr/kg

5) What is your usage pattern of different categories of milk and milk product (in percentage
volume)?
Usage pattern % volume
 Cows pure milk
Toned milk
Double toned milk
Full cream milk
Skim milk
Butter
Ghee
Paneer
Curds
Ice cream and frozen desserts
Milk sweets
Chocolates

6)