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  • Case Study: For Review of Literature (Sources)

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    Yugal Maskey
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    This document lists research agencies for fast moving consumer goods (FMCG) and media products. It provides 11 agencies for FMCG research including Nielsen, IMRB, ORG, and MARG. It also provides 8 agencies for media research including TAM for TV, RAM for radio, and comScore for digital media. The document notes that the analysis section should include either descriptive analysis involving measures of central tendency and dispersion or inferential analysis aimed at testing hypotheses.

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    AMR

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    Amr

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    This document lists research agencies for fast moving consumer goods (FMCG) and media products. It provides 11 agencies for FMCG research including Nielsen, IMRB, ORG, and MARG. It also provides 8 agencies for media research including TAM for TV, RAM for radio, and comScore for digital media. The document notes that the analysis section should include either descriptive analysis involving measures of central tendency and dispersion or inferential analysis aimed at testing hypotheses.

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    © All Rights Reserved
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    7 views2 pages

    Case Study: For Review of Literature (Sources)

    Uploaded by

    Yugal Maskey
    This document lists research agencies for fast moving consumer goods (FMCG) and media products. It provides 11 agencies for FMCG research including Nielsen, IMRB, ORG, and MARG. It also provides 8 agencies for media research including TAM for TV, RAM for radio, and comScore for digital media. The document notes that the analysis section should include either descriptive analysis involving measures of central tendency and dispersion or inferential analysis aimed at testing hypotheses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Case study:

    For review of literature (Sources)

    Research agencies for FMCG

    1. Nielsen
    2. IMRB
    3. ORG
    4. MARG
    5. Hansa Research
    6. RNB Research
    7. Majestic MRSS
    8. Markelytics solutions
    9. Warc
    10. comScore (Retail, Finance, travel, education, telecommunication, manufacturing)
    11. ProQuest

    Research agencies for Media product

    1. TAM (TV)
    2. RAM (Radio)
    3. IRS (Newspaper/Magazine)
    4. NRS (Magazine, Newspaper)
    5. ABC (Newspaper/Magazine)
    6. Pew Research (Internet, America)
    7. comScore (media, especially digital)
    8. ProQuest

    Note: In the analysis section mention either of the following type or both of them (depending upon your
    objectives and hypothesis), then make charts with explanation.

    1. Descriptive Analysis

    Descriptive analysis consists of computing measures of central tendency and dispersion, as well as constructing one-way

    tables. (Parasuraman, Grewal, Krishnan, 2004)

    2. Inferential Analysis

    Inferential analysis is data analysis aimed at testing specific hypotheses.


    (Parasuraman, Grewal, Krishnan, 2004)
    Inferential analysis aids in choosing between alternative courses of action.

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