Cleveland clinic acquiring RightEye LLC

(What I used for reference)

Checklist for BP paper:

Section I - Executive Summary

Section II - Company Overview

● SWOT we created for feasibility and analysis
Section III - Industry Analysis:
● Market Overview
○ External environment, is this feasible/profitable
○ Who would by?
○ Competitors
○ Porters 5 Forces?
● Relevant Market Size

Section IV - Customer Analysis

● Target Customers
○ Explanation of selling to teams, individuals, other companies, hospitals
● Customer Needs
○ How can this serve the public?

Section V - Competitive Analysis

● Direct Competitors
● Indirect Competitors
● Competitive Advantages

Section VI - Marketing Plan

● Products & Services
○ Services to sports teams
○ Services to individuals (B2C services for health care, wellness, etc.)
○ Services to corporations (B2B services for employee use)
● Pricing
● Promotions Plan
● Distribution Plan

Section IX - Financial Plan (might be necessary considering the lecture on Financial Analysis)
● Revenue Model
● Financial Highlights
● Funding Requirements/Use of Funds
● Exit Strategy

The next two sections might be optional, not sure how important they are to us
Cleveland clinic acquiring RightEye LLC

Section VII - Operations Plan

● Key Operational Processes
● Milestones

Section VIII - Management Team

● Management Team Members

Section X - Appendix
● Supporting Documentation