COMPANY:- Nykaa

Nykaa is a multi-brand beauty retailer selling cosmetic and wellness products. Nykaa is an e-
commerce website offering beauty and wellness products from all the leading brands such as Lakme,
Kaya skin clinic, L’Oreal Paris and many more. With this nykaa also have offline stores in various
cities in India.

Nykaa admires the genuine worth in every women and they believe that Nykaa women deserves
nothing but the best, purest, authentic beauty and wellness products. Nykaa never sell anything
taken from the grey market, choosing to only offer products with 100% authenticity and directly
from the established brands too. This authenticity has led them to run their business with purity and
worth taking risk for. From its very inception, Nykaa has strived to set the bench mark in the product
quality control so that customers are assured of receiving 100% genuine and fresh products.

Nykaa take efforts to improve quality of their products by random sampling to check for – and
return- products near expiry, surprise checks at the warehouse to ensure all quality control
measures are implemented and choosing the most reliable courier partners across the country. It
controls the entire value chain, from product sourcing to final sale to ensure that no fake products
are sold. Every sold product on the site can be traced back to the brand via sales receipts. The
Nykaa’s warehouse’s staff is specially trained to examine all exterior packaging and expiration dates
of beauty products to be delivered.

Nykaa at present sells over 850 brands across makeup, skincare, hair care and wellness categories
and is planning to launch 20 more brands this year.

At present, physical stores contributes fewer than 10 percent to the online beauty retailer’s revenue.

Nykaa is going to launch Huda Kattan, blogger turned make-up maestro and reigning queen of
beauty’s latest line-up cosmetics in India. The entire range of Huda beauty will be now available at
Nykaa. Huda is all set to drop never-seen-before inventions right here at Nykaa.

New launches on at Nykaa:-

 Complexion Perfection Primer

 Huda beauty contour and strobe lip set- trophy wife/shameless.

The founder of Nykaa founded that the demands for such brands and services were unexpectedly
high in the country with respect to a number of places or platforms offering genuine beauty
products. She realized a strong marketing strategy is required in order to raise its product in this
leading world.

 Nykaa’s marketing strategy includes relevant discount coupons and offers apart
from the usual campaigning of the marketing ventures. This has led around 50,000
visits to the official site of Nykaa on the daily basis.
 People consume content marketing and that is what Nykaa has gained advantage of.
It has establishes a good team for its content strategy. Content is of engaging with
customers and Nykaa rightly knows how to play with words.
 It has acquired its strong social presence and uses various social media platforms for
its leading generation. It has a massive 1.4 million fan following.
 It has adapted a new way of following the customers. They collect the content of
their beauty products and its characteristics with its use and mail them to their
 evergreen customers and to those too who can be willing to buy them. This is also
called personalized marketing.
 Nykaa has designed a network platform in such a way that subscribers can join
groups to discover content tailored to their interests, and chat with like-minded
people. The Nykaa Network is the third launch by online platform as a part of its
content marketing strategy.

So this way Nykaa has taken a rise in its business venue not only by gaining trust of the customers by
also by improving themselves in every possible way.