INTRODUCTION

How have we selected the categories and tools?

We use many types of digital marketing services and insights tools to run and improve Smart
Insights. We believe in actionable analytics, so we ‘walk the walk’ and love to try out new
tools and techniques. To make this guide and our infographic more actionable, we have
structured it around our RACE planning system to ensure it covers the range of services that
can be used to improve the effectiveness of your digital marketing activities across the whole
customer lifecycle.

Digital Ustaad