Professional Documents
Culture Documents
Prasad Kulkarni
Edu.prasad.kulkarni@gmail.com
Property is creation of wealth by an individual
which he can use and enjoy to the exclusion
of others.
Intellectual property is property that arises
from human intellect. It is product of human
creation.
Improvement or invention is result of
intellectual exercise of a person.
Property Intellectual Property
Tangible Intangible
First
Act in 1914, followed by the
Copyright Act 1957.
parameter Patent Copyright
Term 20 yrs 60 yrs.
denotation
A trademark is a word, phrase, symbol, or
design, or a combination of these that
identifies and distinguishes the source of
goods of one party from those of others.
Formation of trade marks Act.
Trademark Act 1940.
Earlier it was governed by common law.
Trademark Amendment Act,
1942,1943,1946,1951.
Trademarks Act 1940 was replaced by Trade
and Merchandise Act ,1958.
Trademarks Act, 1999.
Conventional Trademarks.
Unconventional trademarks.
1. Color trademarks.
2. Sound marks
3. Packaging trademarks
4. Holograms
5. Shape of goods.
a. Single Color
Very unusual and peculiar in trade and can be
recognized by traders and consumers.
Eg. Purple color of Cadbury in chocolate products
category.
b. Combination of colors
Depends on uniqueness and what they are applied to.
c. Word marks constituted by names of
colors.
Trademark may consists of a sound and
represented by a series of musical notes with
or without words.
Depends on whether sound has became
distinctive sign
Eg. Musical tone of Kingfisher.
According to packages also a product can be
distinguished & that can be treated as Trade
mark.
If holograms are capable of distinguishing the goods or
services of one undertaking from those of other
undertaking and are capable of representing
graphically then they can be used as trademarks.
5. SHAPE OF GOODS
Shape can also be used as trademark if it can be
represented graphically. But there are certain cases
where shape can not be used as trademark
Choice Function
Quality Function
Marketing Function
Economic Function
• Trademarks are protected under federal and state law
– Trademarks are earned not born
– Trademarks come into being through actual use
• You do not have to register a trademark to have it
protected, but there are some advantages of doing so
– A trademark registration provides:
• Constructive notice to the public of the registrant's claim of
ownership of the mark
• Registrant's exclusive right to use the mark nationwide on or in
connection with the goods and/or services listed in the registration
CLASSES:
There are 34 classes of goods and 8 classes of
services specified under the act.
Each class covers a range of related products
A trade mark is registered with respect to
goods mentioned in a particular class
For eg
Class 15: Musical instruments
Class 25: Clothing, Footwear , Headgear
1. The applicant shall apply in writing to the
registrar in prescribed manner , with
necessary fees.
g e r Arbitrary
n
Stro
Suggestive
k e r
e a
W
Descriptive
Generic
Fanciful marks comprise terms that have been invented for the
sole purpose of functioning as a trademark or service mark.
Examples include: Exxon, Kodak, Aveeno, Neutrogena.