Tan & Tasty Tanning Salon

Rochester, New York

1142 E. Main St.
2,360.5 Sq ft
Map & Location
● 5 hrs and 30 mins away from New York
● 1 hr and 22 mins from Boston
● 20 mins away from Roberts Wesleyan College
● 15 mins away from Rochester Institute of Technology
● 10 mins away from Brighton High School
● 10 mins away from Rochester Prep High school
Mission Statement
Reaching out to the
community to provide means
for confidence to citizens
through safe services and
products, quick
appointments, and affordable
tans.
 ● $38 monthly rate including
showers and body stickers for
all levels of tanning beds.
● $415 yearly rate including all of
Tanning Rates: ●
the above.
Single use prices:
○ Level 1- $7
○ Level 2-$10
○ Level 3- $12
○ Level 4- $15
Lotions and Bronzers:
● Lotions and Bronzers:
○ Solid Black
○ Passion Fruit Tini
○ Coconut Beach
○ Flamin’ Hot
○ European Gold 25X
○ Going Ga Ga
○ Legendary Bronze
○ Juicy Fruit
○ Dark Star 100X
○ Snooki In the Spotlight
○ My Bronze Face
○ Bejeweled
Additional Services and Products:
● Vending Machine
● Drink Fridge:
○ Each guest is allowed complementary
waters
● Showers:
○ Towels
○ Soap products
● All tanning rooms include:
○ Radio
○ Cooling Fans
● Body Stickers $0.25 (for one time tanners)
 Future Plans and Development:
1. If there is demand for it we will add spray tans

2. We will add more tanning beds of higher levels

3. There is available space next door that we could buy and expand

our facility if needed.

4. After at least 5 years, if applicable, we will open a second location

in or around Rochester.
 ● Metropolitan population is 1.02 million

● Urban population 208,880

Demographics ● Predicting that majority of customers will be

female. 49% of population is male, 51%
female
Target Market
● Average income $30,784 annually
● Target market for specifically ages 14-35
● Ages 20-35 is 50% of population
 ● Rochester Institute of Technology

Demographics ●
population: 18,632
Male is about 12,000 students &
Female 6,000 students
Target Market ● Brighton High School Population
is about 1,500
 ● Main Street travels through surrounding

Geographics ●
towns

Main Street is our Michigan Ave

Target Market ● Our Location is surrounded by suburbs

 ● Monopolistic Competition

Market Size & ● Trends relate to Seasonality. An increase

in demand in winter months

Trends ● Specifically see a decrease by half in

July-November

Target Market ● Annual growth 2.6%

● Market size is increasing in the sunless

beds sector
Industrial analysis

Economic
sector: services

Why needed?
● Cold
weather
● Before
spring
break
● Confidence
 Industrial analysis….
2012-2017

2.6 %
growth

In the summer there is a

lower demand, so we will
lower the price by 10 dollars
●
Competition:
Skin Spa- 6 min
● Zoom Tan Tanning Salon- 7 min
● Defining Beauty Hair Salon- 4
min
● Glow Sunless Tanning- 14 min
● Future Competitors:
○ There is nothing to prevent
future business opening
○ There is room for more
competitors to arise.
Marketing Plan & Sales Strategy

● “Add some color to your life!”

● To provide healthy and affordable tans to the community
● Meets needs of those who are referred to tanning salons by therapists. Cathartic
experiences and tan skin boosts confidence
● We are lenient to walk-in appointments so the convenience is relatively high
● Call in and schedule
 TAN & TASTY

Ad om or ur !

517-240-7899
1142 E Main Street,
Rochester New York
 ● Billboard- $1000 per/week
for 4 weeks
Marketing ● 1000 business cards from
gotprint.com- $22.40
Budget ● Sign out front- $39.60
● Total budget- $4062
Operations
● Us four will work and manage at first
along with three other workers

● Slowly incorporate more

management from other people

Mon-Fri 9am-8pm ● We want them 18 older or have

graduated high school
Sat 9am-3pm
● Once business takes off, hire one
Sun 10am-3pm manager to train other people
 Management & Operation
● The owners will act as managers as well
as working at the business
● We will only have 3-4 employees that do
not include owners
○ The employees will be paid about $10.75 which
is above the New York State minimum wage of
$10.40
○ Employees will receive discounted tanning
rates and discounts on lotion products (30%)
○ They will also receive most holidays off
including religious holidays, Christmas,
Thanksgiving, New Years Eve & Day, Easter,
Memorial Day, Fourth of July, and Labor Day,
● Employee Strengths/Weaknesses:
○ Hannah:
■ Weakness- financial numbers
■ Strength- problem solving
○ Jackie:
■ Weakness- problem solving
■ Strength- financial numbers
○ Shaina:
■ Weakness- financial numbers
■ Strength- communication
○ Eryn:
■ Weakness- financial numbers
■ Strength- communication
Start-Ups
● Property - $56,250
● Beds - $28,360
Total Needed:
● Furniture - $4,450
● Advertising - $4,062
●
●
Appearance - $3,898
Vending - $2,663
$105,900
● Washer & Dryer - $2,498
● Other - $3,935
Monthly Costs
● Employee Wages - $2,631
● Utility - $1,108
Monthly Budget:
● Bulbs - $595
● Snacks & Water - $310
● Other - $449
$5,093
Revenue
● Monthly Memberships - $9,675
● One Time Tans - $675
Monthly Income:
● Lotion - $440
● Vending - $281
●
●
Yearly Memberships - $208
Body Stickers - $11
$11,279
Loan Payment
● Break even at 20 months

● Pay over 4 years

● Total Debt: $143,703.66

● Monthly payment: $2,993.83

Long Term Development

Risks
Goals Strategies
-other salons
-turn profit quickly -student discount
offering lower
-open another -advertise
prices
location -keep additional
-demand for
costs low
tanning lowers