Ntu Assignment Part 2

1
Will brand name affect the revenue of the company in textile industry
2
a
Data taken from: Financial statement, Customer feedback, wholeseller feedback
b
Amount of data:90
Variables:
c
Where: Online - Moneycontrol.com
Offline: one to one interaction
How realistic or cost effective: Cheap as the data is freely available online
d
We have concluded that the brand may or may not affect the revenue of company in textile industry
NAME OF GROUP MEMBER ROLL NO
Rajkunwar singh<271100@fsm.ac.in> 271100
Sanchit Aggarwal <271107@fsm.ac.in>, 271107
Isha Chawla <271080@fsm.ac.in>, 271080
Sahil Tuli <271106@fsm.ac.in>, 271106
Rahul K R <271098@fsm.ac.in>, 271098
Sandeep Kumar <271159@fsm.ac.in> 271159
TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3TextTopic3
1 0 0 1 0 1 1 1 0 1
1 1 1 0 0 1 1 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 0 0 1 1 1 1 0
1 0 1 0 1 1 0 1 0 0
1 0 1 0 0 1 0 1 1 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 0 0 1 0 0
1 0 1 1 0 1 0 1 0 1
1 1 1 1 0 0 0 1 0 1
1 1 1 1 0 1 0 1 0 0
1 0 1 0 0 1 0 1 0 0
1 0 1 0 0 1 0 1 0 1
1 1 1 0 0 0 0 1 0 1
1 0 1 0 0 1 0 1 0 1
0 0 1 1 0 1 0 1 0 0
1 0 1 1 0 1 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 1 1 1 0 1 0 1 0 1
1 0 1 1 0 0 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 0 1 1 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 1 1 1 0 1 0 1 0 1
0 0 1 0 1 1 0 1 0 0
1 0 1 0 0 1 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 1 1 0 0 0 0 1 0 0
1 0 1 0 0 1 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 0 1 0 1 0 1 0 1
1 0 1 0 1 1 0 1 0 0
1 0 1 0 0 1 0 1 0 0
1 0 1 0 1 1 0 1 0 1
1 0 1 1 0 1 0 1 0 0
1 0 1 0 0 1 0 1 0 1
0 0 1 0 1 1 0 0 0 1
1 1 1 0 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 0
1 0 1 0 0 0 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 0 1 0 1 1 0 0 0 0
1 0 1 1 0 0 0 1 0 1
1 0 1 1 0 1 0 1 0 1
0 0 1 0 0 1 0 1 0 1
1 0 0 1 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 0 0 1 0 1
1 0 1 0 1 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 0 0 1 0 0
0 1 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 0 1 0 1 1 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 0 0 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 0 1 0 1 1 0 1 0 1
1 0 1 0 0 0 0 1 0 0
1 0 1 1 0 1 0 1 0 1
1 0 1 0 0 1 0 0 0 0
1 0 1 1 0 1 0 1 0 1
1 1 1 0 0 1 0 1 0 1
1 1 1 0 1 1 0 1 0 0
1 1 1 1 1 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
0 0 1 0 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 1 0 1 0 1 0 1
1 0 1 0 0 0 0 1 0 1
1 0 1 0 0 1 0 1 0 0
1 1 1 0 0 0 0 1 0 0
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
1 0 1 0 0 1 0 1 0 1
text topic 3_1 contains word like best , great ,worth

text topic 3_2 contains word like liking , comfortable
text topic 3_3 contains word like reliability, longeivity
text topic 3_4 contains word like quality , fabric
text topic 3_5 contains word like difference , european , continental
text topic 3_6 contains word like inexpensive, affordable, accessible
text topic 3_7 contains word like pricing , min-max price
text topic 3_8 contains word like emotional .connect, feel
text topic 3_9 contains word like desire, willingness,subconscious
text topic 3_10contains word like recommendation , word of mouth
text topic 3_11 contains word like improvement , changes
text topic 3_12 contains word like other fabric ,comaprison , fare
TextTopic3TextTopic3TextTopic3_13 Type of industry Location
Bombay Dyeing
and Manufacturing Compa Mumbai
0 1 0 ny Ltd textile Maharashtra
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
Bombay Dyeing
New Delhi
0 0 1 Fabindia Overseas Pvt Ltd. textile Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
Grasim Industries Ltd Mumbai
0 1 1 ( Aditya Birla) textile Maharashtra
New Delhi
0 0 1 JCT Ltd. textile Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
New Delhi
Karnataka
Silk Industries Corporation Bengaluru
0 0 1 Ltd. textile Karnataka
Karnataka
Karnataka
Karnataka
Karnataka
Karnataka
Karnataka
Karnataka
Karnataka
Mumbai
1 0 1 Raymond Ltd. textile Maharashtra
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
Mumbai
The Lakshmi Coimbatore
0 0 1 Mills Company Ltd. textile Tamil Nadu
Ludhiana
0 0 1 Vardhman Textiles Ltd textile Punjab
Ludhiana
Ludhiana
Ludhiana
Ludhiana
Ludhiana
Ludhiana
Ludhiana
Ludhiana
Ahmedabad,
0 0 1 Arvind Ltd (Lalbhai) textile Gujarat
Ahmedabad,
Ahmedabad,
Ahmedabad,
Ahmedabad,
Ahmedabad,
Ahmedabad,
Ahmedabad,
Ahmedabad,
0 0 1 Bombay Rayon Fashions Ltd textile maharashtra
distribution sales volume(incustomer satisfaction wholesale holding volume competitor
Maharashtra 2,612.99 hi/low 234
uttarpradesh 1217.24 hi/low 220

karnataka 645.54 hi/low 38

tamil nadu 235.06 hi/low 45

gujrat,punjab 5,764.70 hi/low 324
gujrat 6,040.98 hi/low 498


sales return/defects(IN order completion(in CRM Supply chain
12 21 1 1
12 21 0 1
12 21 1 0
12 21 1 1
12 21 1 0
12 21 1 1
12 21 1 0
12 21 1 1
12 21 1 1
8 13 0 1
8 13 1 0
8 13 0 1
8 13 1 0
8 13 1 1
8 13 0 1
8 13 0 1
8 13 0 1
8 13 0 1
45 54 1 0
45 54 1 1
45 54 0 1
45 54 1 0
45 54 1 1
45 54 1 1
45 54 0 1
45 54 1 0
45 54 1 1
6 10 0 1
6 10 0 1
6 10 0 1
6 10 1 0
6 10 0 1
6 10 1 0
6 10 0 1
6 10 0 1
6 10 0 1
5 10 0 1
5 10 0 1
5 10 0 1
5 10 0 1
5 10 1 0
5 10 0 1
5 10 0 1
5 10 0 1
5 10 0 1
22 14 1 0
22 14 1 1
22 14 1 0
22 14 0 1
22 14 0 1
22 14 0 1
22 14 0 1
22 14 0 0
22 14 0 0
3.5 10 1 0
3.5 10 0 1
3.5 10 0 1
3.5 10 0 0
3.5 10 0 0
3.5 10 0 1
3.5 10 0 1
3.5 10 0 0
3.5 10 0 0
18 35 1 0
18 35 1 0
18 35 0 1
18 35 1 0
18 35 1 0
18 35 1 0
18 35 0 1
18 35 1 0
18 35 1 0
21 42 1 0
21 42 1 1
21 42 1 1
21 42 1 1
21 42 1 0
21 42 1 0
21 42 1 1
21 42 1 1
21 42 1 0
16 21 0 1
16 21 0 1
16 21 1 0
16 21 1 0
16 21 1 0
16 21 0 1
16 21 1 0
16 21 0 1
0
Data Mining: Association Rules
Output Navigator
Inputs Summary Rules PMML Model
Inputs
Data
Workbook NTU ASSIGNMENT PART 2.xlsx
Worksheet Data
Range $A$1:$M$91
# Records in the input data 91
Variables
# Selected Variables 25
Selected Variables Var1 Var2 Var3
Association Rules: Fitting Parameters

Method Apriori
Min support 9
Min confidence 50
Association Rules: Reporting Parameters

Data Format Itemlist
Summary
Metric Value
# Transacti 91
# Items 15
# Rules 2
Rules
Rule ID A-Support C-Support Support Confidence Lift-Ratio

Rule 1 89 89 89 100 1.02247191
Rule 2 89 89 89 100 1.02247191
Date: 30-Mar-2019 00:48:37
Elapsed Times in Milliseconds

MML Model Data Reading TimeAlgorithm Time
Report Time Total
26 235 17 278
Var4 Var5 Var6 Var7 Var8 Var9 Var10 Var11
Antecedent Consequent
[1] [0]
[0] [1]
Var12 Var13 Var14 Var15 Var16 Var17 Var18 Var19 Var20 Var21
Var22 Var23 Var24 Var25
Date: 30-Mar-2019 00:48:37
Data Mining: Association Rules - Stored Model
Output Navigator
Inputs Summary Rules PMML Model
PMML Model
<?xml version="1.0" encoding="utf-8"?>

<PMML version="4.2" xsi:schemaLocation="http://www.dmg.org/PMML-4_2 http://www.dmg.org/v4-2/pmml-4-2.x
<Header copyright="Copyright (c) 2018 Frontline Systems Inc." description="AssociationModel">
<Application name="XLMinerSDK" version="18.1.1.0"/>
<Timestamp>2019-3-30 0:48:37</Timestamp>
</Header>
<DataDictionary numberOfFields="2">
<DataField optype="categorical" dataType="string" name="transaction"/>
<DataField optype="categorical" dataType="string" name="item"/>
</DataDictionary>
<AssociationModel functionName="AssociationRules" algorithmName="Apriori" numberOfTransactions="91" numb
<MiningSchema>
<MiningField name="transaction"/>
<MiningField name="item"/>
</MiningSchema>
<Item id="15" value="0"/>
<Item id="14" value="1"/>
<Item id="2" value="TextTopic3_1"/>
<Itemset id="1" numberOfItems="1">
<ItemRef itemRef="15"/>
</Itemset>
<Itemset id="2" numberOfItems="1">
<ItemRef itemRef="14"/>
</Itemset>
<AssociationRule support="0.97802197802197799" confidence="1" lift="1.0224719101123596" antecedent="2" co
<AssociationRule support="0.97802197802197799" confidence="1" lift="1.0224719101123596" antecedent="1" co
</AssociationModel>
</PMML>
Date: 30-Mar-2019 00:48:37
Elapsed Times in Milliseconds

Data Reading TimeAlgorithm Time
Report Time Total
26 235 17 278
/www.dmg.org/v4-2/pmml-4-2.xsd" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.dmg.org/PMML-4_2

tionModel">
mberOfTransactions="91" numberOfItems="15" minimumSupport="0.098901098901098897" minimumConfidence="0.5" numberOfItems

9101123596" antecedent="2" consequent="1"/>
9101123596" antecedent="1" consequent="2"/>
ww.dmg.org/PMML-4_2">
e="0.5" numberOfItemsets="2" numberOfRules="2">

No of players in the industry
Type of industry
Location
distribution
sales volume
customer satisfaction
wholesale holding volume
competitor
sales return/defects
order completion
CRM
Supply chain

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1

text topic 3_1 contains word like best , great ,worth

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

Maharashtra 2,612.99 hi/low 234

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

uttarpradesh 1217.24 hi/low 220

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

Maharashtra 15,848.34 hi/low 430

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

uttarpradesh 748.59 hi/low 131

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

karnataka 645.54 hi/low 38

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

Maharashtra 2,980.86 hi/low 430

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

tamil nadu 235.06 hi/low 45

gujrat,punjab 5,764.70 hi/low 324