A

SYNOPSIS

ON

CUSTOMER SATISFACTION TOWARD SAMSUNG NOTE 9

Submitted in partial fullfillment for the

Award of degree of

Master of Business Administration (2018-2020)

Faculty of Commerce & Management Studies

Lachoo Memorial College of Science and Technology

(AUTONOMOUS)

Submitted to – Submitted by-

DR. VANDANA GUPTA Payal Lohiya

ABOUT THE COMPANY

The Samsung Galaxy Note9 is part of the Cell phone & service test program at Consumer
Reports. In our lab tests, Cell phone & service models like the Galaxy Note9 are rated on
multiple criteria, such as those listed below.

Predicted reliability: <p>Predicted reliability icons are based on estimated problem rates for
newly purchased smartphones, not under service contract, within the first 2 years of
ownership.</p>

Owner satisfaction: <p>Owner satisfaction icons are based on the proportion of members who
are extremely likely to recommend their smartphone to their friends and family.</p>

Camera: Rear image quality: Still image quality using the rear facing (main) camera. It is based
on objective and subjective judgments of test images, which includes evaluating resolution,
dynamic range, color accuracy, and visual noise.

OBJECTIVE OF STUDY

1. To analyze the customer satisfaction towards the SAMSUNG NOTE 9 in Jodhpur.

2. To know the strength and weekness of the SAMSUNG NOTE 9.
3. To know the perception towards the Brands about the sales,services,offers to buy SAMSUNG
NOTE 9.
4. To know the customer opinion about various other mobiles in Jodhpur city.

REVIEW OF LITERATURE

Jamshed Avari (2018) : Samsung can take credit for sparking an interest in big
phones. The original Galaxy Note (Review) with its 5.3-inch screen was met with
scepticism and a bit of ridicule at first, but by today's standards, it would seem almost
dainty. The trouble for Samsung is that with nearly all phones (including its own)
pushing the limits of what a pocket can hold, what sets the Galaxy Note line apart?

With nearly identical hardware and software as the Galaxy S series, the new Galaxy
Note 9 ₹ 59,750 doesn't even serve as a half-yearly refresh, like so many other
companies push out. The answer, then, is the S Pen, which Samsung is now leaning
heavily on. Over the years, it has become slimmer and more sensitive, and now it
has gained a whole new set of functions.
We're curious to see whether there's anything else to this phone that we haven't
seen before, and whether the S Pen really elevates Android to a place that none of
Samsung's competitors can reach. Read on.
Sanket Vijayasarathy : Samsung's flagship phones are among the most anticipated gadgets
to come out every year. But with leaks revealing almost everything about them weeks ahead
of launch, we're kind of left unexcited by the time these devices are officially announced.
That's never been truer than with the Galaxy Note 9. When unveiled on August 9, it turned
out to be everything we had heard weeks and months before its launch. The new Note is an
iterative update that looks and feels like the Galaxy Note 8 from last year.

INTRODUCTION OF THE STUDY

The Samsung Galaxy Note 9 (marketed as Samsung Galaxy Note9) is
an Android phablet smartphone designed, developed and marketed by Samsung
Electronics as part of the Samsung Galaxy Note series. It was awarded the "Best
Phone of the Year" award by Consumer Reports. It was unveiled on 9 August 2018,
as the successor to the Samsung Galaxy Note 8.

History
Many Galaxy Note 9 features were leaked before the official launch, including its S-
Pen. On 27 June 2018, Samsung sent out invites for the next "Unpacked" event,
showing a gold S Pen image. According to that teaser, it was announced on 9
August 2018.
On 15 July 2018, a picture was posted showing Samsung CEO DJ Koh holding a
possible Galaxy Note 9.
On 2 August 2018, a picture of the box with the Note 9 was posted from Russia.

Specifications
Hardware
The Note 9 has a 6.4 inches (160 mm) 1440p Super AMOLED display with an 18.5:9
aspect ratio. The design on the front is otherwise similar to the Note 8, using an
"Infinity Display" as marketed by Samsung.
The Note 9 has a Qualcomm Snapdragon 845 SoC in the U.S., Canada, China,
Japan and Latin America or a Samsung Exynos 9810 SoC in the rest of the world. It
has 128 or 512 GB storage options. The 128 GB model has 6 GB of RAM while the
512 GB has 8 GB of RAM. All models also have a microSD card slot that can
support a microSD card that stores up to 512 gigabytes of data, expanding storage
up to 1 terabyte with the 512 GB model.
The Note 9 has IP68 water & dust resistance and a USB-C connector that
supports Samsung DeX without a dock. It has a 3.5 mm headphone jack along
with AKG tuned stereo speakers with Dolby Atmos support.
The Note 9 has fast wireless charging capabilities via the Qi standard. The 4000
mAh battery is significantly upgraded from previous Samsung Galaxy phones; as
compared to the Samsung Galaxy Note 8 which only had 3300 mAh, which was due
to the battery that was in the Note 7. The 4000 mAh was previously seen in only the
Active variants of the S7 and S8.
The dual-camera system has one lens with a dual-aperture (f/1.5 and f/2.4) system
similar to the S9, but the setup is flipped horizontally rather than vertically, similar to
the Note 8's setup.
The fingerprint sensor has been moved to below the camera setup, just like the S9 &
S9+, rather than next to it like on the Note 8.
There is also a water carbon heat pipe on the phone as part of the touting towards its
gaming capability allowing for longer gaming sessions without thermal throttling.
S-Pen
The biggest change to the Note 9 is to the S-Pen. The S-Pen now has Bluetooth
capabilities, including the ability to tap the button on it (hold, single or double) to do
certain tasks, such as moving forwards or backwards in presentations or taking
photos, and third party support is provided for apps via an SDK.
The S-Pen now has a "battery" (essentially a Super Capacitor) that charges when
the pen is docked in the silo, with Samsung claiming 30 minutes of usage (or up to
200 clicks of the button) with only 40 seconds of charging.
Software
The Note 9 ships with Android 8.1 Oreo with Samsung Experience 9.5 on top.
Samsung is now officially giving out the software install for the One UI update
worldwide.
The camera software has been further improved and now includes an AI scene
recognition that is capable of identifying 20 different scenes and make necessary
adjustments to the camera's variables to produce better image quality.
Recently, T-MOBILE has announced that ANDROID PIE update is being rolled out
to Samsung Galaxy Note 9 users. While this update brings refreshed One UI, it also
brings many improvements. This update is being delivered to users sequentially
based on regions , so many users would need to wait till it reaches them.

RESEARCH METHODOLOGY

As the title of the project suggest the purpose to study the access of prudential
in area like jodhpur.

In short research is the search for knowledge through objective and systematic
method of finding a solution of a problem.

The methodology adopted in conducting this survey was quite simple. First
there was collection of data from various sources . Then after scanning and
properly analyzing and interpreting the information available on hand, a final
report was prepared.
RESEARCH OBJECTIVES

Study how the work is conducted in SAMSUNG showrooms which provide

company high profits and customer satisfaction . Company competition with
other company, Other services provide by SAMSUNG , customer satisfaction
level with SAMSUNG NOTE 9.

RESEARCH DESIGN
A research design is the set of methods and procedures used in collecting and analyzing
measures of the variables specified in the problem research. The design of a study defines
the study type (descriptive, correlation, semi-experimental, experimental, review, meta-
analytic) and sub-type (e.g., descriptive-longitudinal case study), research problem,
hypotheses, independent and dependent variables, experimental design, and, if applicable,
data collection methods and a statistical analysis plan. A research design is a framework that
has been created to find answers to research questions.

TYPES OF RESEARCH DESIGN

DESCRIPTIVE RESEARCH : This is used to describe characteristics of a population or

phenomenon being studied. It does not answer questions about how/when/why the
characteristics occurred. Rather it addresses the "what" question (what are the
characteristics of the population or situation being studied?) The characteristics used to
describe the situation or population are usually some kind of categorical scheme also known
as descriptive categories.

DATA COLLECTION METHOD

Data collection is a process of collecting information from all the relevant sources to find
answers to the research problem, test the hypothesis and evaluate the outcomes. Data
collection methods can be divided into two categories: secondary methods of data
collection and primary methods of data collection.

SOURCES OF DATA

A. PRIMARY DATA : Data which are collected fresh and for the first time and thus
happens to be original in character . Primary data are gathered for specific purpose.
B. SECONDARY DATA : Data that collected from primary data i.e., they are already exit
somewhere. For the purpose of our study we collected both the data.

RESEACRCH INSTRUMENT : Selected instrument for data collection for survey is

questionnaire.

SAMPLE SIZE : Sample Size used in the project is 40 NOTE 9 users.

AREA OF SURVEY : Survey is conducted in jodhpur.
QUESTIONNARIES

Personal Details 1. Name :- ____________________ 2. Gender :- Male ( )

Female ( ) 3. Age :- 18-24 Years ( ) 25-34 Years ( ) 35-44 Years ( ) 45-54 Years
( ) 55-64 Years ( ) 65- 74 Years ( ) 4. Occupation : Student ( )

Professional ( ) Employment ( ) Business ( ).

Q.1) How long you have been associated with SAMSUNG Mobile Phones?

Ans.

Q.2) How would you rate SAMSUNG NOTE 9 on the following parameters?

Strongly Disagree Agree Disagree Strongly Agree

Q.3) What is the overall opinion about SAMSUNG Note 9?

1. Very Bad 2. Neither Bad Nor Good 3. Good 4. Very Good

Q.4) How likely would you recommend SAMSUNG NOTE 9?

1. Very Unlikely 2. Likely 3. Very Likely

Q.5) Do You like promotions and ad campaigns of SAMSUNG Note 9?

1. Very Unlikely 2. Likely 3. Very Likely

Q.6) Through which Media do you get information about purchasing SAMSUNG
NOTE 9 ?

Q.7) What are the main purpose of buying SAMSUNG NOTE 9?

Q.8) Rate the service provided by SAMSUNG on the following scale :

Fully Satisfied Good Moderate Dissatisfied

Q.9) Rate the parameters for buying SAMSUNG NOTE 9 on the following scale

Fully satisfied Satisfied Good Moderate Dissatisfied

Q.10) Performance has significant impact on customer satisfaction.

Satisfaction Neutral Dissatisfaction

Q.11) Have you purchased on the basis of celebrity endorsement ?

Yes No

Q.12) Have you Purchased on the basis of other customers opinion?

Yes No
BIBLOGRPHY

There was immense need and flow of the information while conducting the
analysis of this report, which was gathered through various sources mentioned
below :

www.wikipedia.com

www.slideshare.com

www.scribde.com