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INTRODUCTION TO INDUSTRY PARLE INDUSTRY

A long time ago, when the British ruled in India, a small factory was set up in the suburbs
of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was
dominated by famous international brands that were imported freely. Despite the odds and
unequal competition, this company called PARLE PRODUCTS , survived and succeeded by adhering to
his quality and improvising from time to time.
A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets
and toffees having already established a reputation for equality, the Parle Brand name grew in
strength with this diversification. PARL GLUCOSE and PARLE MONACO were the first
brand of biscuit to be introduced which later went on to become leading name for great test and
quality. That time only one building was having in Vile-Parle where they were making
production and any other process. Then gradually that company expanded in many buildings and
today that company located in 14 Akers area. That time they were transporting their products
own by cycle.
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HISTORY OF COMPANY

There are always some kinds who seem smarter than the rest. Ever wonder how they got
to be that way. If u had to Think real hard for the answer, then probable you have never eaten
Parle-G. Parle-G is the new generation hs official power supply providing kids with the vital
vitamins and minerals necessary for all round mental and physical development.

In 1929 a small company by the name of Parle product emerged in British dominated
India. The intent was to spread and joy and cheer to children and adult alike, all over the country
with its sweets and candies. The company new that it wouldn’t be an easy task, but they decided
to take the brave step. A small factory was developed in suburbs of Mumbai, to manufacture
sweets and toffees. Since then, the Parle name has grown in all directions, won international
fame and has been sweetening people’s lives all over India and abroad.

A part from world’s largest selling biscuits Parle-G is the winner of gold and silver award
at monde selection. Awards the global standard for quality in food category.

Additionally, Parle product also has 7 manufacturing units and 51 manufacturing units on
contract.

Lao more biscuits Pvt. Ltd. company is one of the oldest companies in India. This
company makes glucose biscuits. Lao more is the one of the part of Parle.

Parle Company have successfully satisfied demand of their customer, and therefore have
achieved their goal. This company is also first biscuit company who achieved their goal in
national as well as in international level.

It was a long back in during England ruled us, at that time a small factory was started in
outgoing part of Bombay (new Mumbai to manufacturing toffees. This very factory was
established by Narottam Chauhan in 1929. He went to Germany for training of marketing. The
factory produced two brands as their first brandand that were Parle-g and Monaco Biscuits .
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These two were established after 10 years i.e. 1939 of the factory’s entitlement in 1929.
As started above that Parle manufactures glucose biscuits, therefore the first brand name was
given as Parle glucose biscuits known as Parle-g.

Hygiene's the precursor to every process at Parle. From husking the wheat and melting the sugar
to delivering the final product to the supermarkets and store shelves nationwide, care is taken at
every step to ensure the best product of long lasting freshness. Every batch of biscuits and
confectioneries are thoroughly checked by expert staff, using the most modern equipment hence
ensuring the same perfect quality across the nation and abroad.

Concentrating on consumer tastes and preference, the Parle brand has grown from strength to
strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in
Rajasthan are the largest biscuits and confectionery plants in the country. The factory in Mumbai
was the first set up, followed soon by the one Bangalore, Karnataka. Parle products also has 14
manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.

Sometimes, all the company has some ups and downs. This circumstances were also faced by
Parle. It survived all the hurdles by gathering to high quality and improving from time to time.

Its first export comes middle east , USA followed by Africa and Australia , it continued to its
success stairs which is continued till date
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INTRODUCTION TO PARLE

Parle is the best company in India. Parle is India’s one of the oldest company, it was long
back during British rule when thus company was formed, It was formed by Narottam Chauhan in
1929 in outgoing parts of Mumbai.

Since then i.e. from 1929 Parle never looked back and continued to make more Parle product
initially starting with only two products that were Parle-g and Monaco.

Parle company was successful at step to satisfy their customer’s demand, and also it has
got fame in national as well as international level. The Parle company has been made by his
father Mohanlal Dayalal ,since 1928-1929 the Parle company had been produces the Parle-G,
Monaco. Hide F Seek, Marie, Choux, Crack Jack. In the Parle company there has been including
a Parle officer, directors, school ordinate and 'visitors in addition workers, The company has
come a various machines and there has been producing to Parle.

Every nation dreams of better tomorrow. And every nation’s tomorrow lies in the hands
of its children, children who makes the nation proud in every aspect, the young geniuses who
shapes the future of nation. So it’s important to nourish these young minds, for after all is
a question of the nation future. It’s more than just a biscuit. A meal substitute for some, a tasty
and healthy snack for the value it offers and many others for its taste. Little wonder that it’s the
largest selling biscuits brand in the world.

These events give us a chance to interact with children on a one to one basis. And promotes our
belief of fun and health for the whole family.

In Ahmadabad Parle contract and manufacturing units is known as Lao more biscuits which are
in Nadiad, Bhavnagar and Ahmadabad. All the factories are located at strategic locations. So as
to ensure a contact. By concentrating tastes and preference.

This Lao more biscuits factory lets many numbers of awards of his quality production average
and chapter price from Parle company and government of India.
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HOW PARLE MADE BISCUITS AFFORDABLE TO ALL?

Biscuits were Very much a luxury food in India, when Parle began in production in 1939.
Apart from Glucose and Monaco biscuits Parle did offer a wide variety of brands.

However, during the Second World War, all domestic biscuits production was diverted to assist
the Indian Soldiers in India and the Far East, Apart from this, the shortage of Wheat in those
days, made Parle decided to concentrate on the more popular brands9 so that that people could
enjoy the price benefits ,Thankfully today9 there’s dearth of ingredients and demand for more
premium brands is on the rise. That’s why Parle now have wide range of biscuits and
mouthwatering confectionaries to offer.
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THE PROMOTERS

A Parle is a very Huge company. In this company there are so many production plant.
Parle is multinational
company.

There are many worker and supervisor in the company. Parle has more than 10000
members’ Parley's directors are Sharadbhai Chauhan, Vijaybhai Chauhan, Samar Chauhan.

Amar Chauhan and Arun Chauhan are the son of SharadChauhan. He was working in USA.
There are four directors -Vinod Gumrani, Raj Kumar, Manohar Kumar And Sadhuram.

They together started this company. They gave prices of consumers.

IMPORTANCE OF LOCATIONS

Parle product has one factory at Mumbai that manufacture biscuits and confectionaries9
while another factory at Bahadurgadh in Haryana manufactures biscuits, a part from this Parle
has manufacturing facilities at Neeraman in Rajasthan,which are the largest biscuits and
confectionary plants in the country.

 GUJARAT

LAO MORE BISCUIT LIMITED

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Locations of industry plans a critical role in any economy. It has a great influence on
productivity, efficiency and probability of an industrial unit. It plays an important role in
determining the cost of production such location for an industry are offered which helps in
maximizing the profit and productivity and maximizing the cost of production generally location
of factory is based on some following importance:-

 Availability of raw-material

 Availability of employees

 Markets

 Availability of Electricity
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REGIONAL SALES OFFICE

MUMBAI

PARLE PRODUCT PVT.LTD

V.S Khandekar Marg,
Vile-Parla EAST,
Mumbai-400057,
Maharastra.
Tel:-(022)6991,6911-15
Fax:-(022)6691,6926
Email:-cz@parle.biz

DELHI

PARLE PRODUCTS PVT.LTD

Pankaj Plaza ,Site No: 37/58,
Plot no.15,Flate= no.106/206,
Local Shopping Centre,
Kalkajee,
New Delhi-110019.
Tel:-(011)32936614,41629978,
Fax:-(011)26471676
Email:-nz@parle.biz
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BANGALORE

PARLE PRODUCT PVT.LTD

15,K.M.Stone,Tumkue Road,
(N.H.NO.4) Bangalore-560073.
Tel:-(080)30912500
Fax:-(080)839 8800 839 8825
Email:-sz@parle.biz

KOLKATA

PARLE PRODUCTS PVT.LTD

G-1, Samparna 82,
Sarat Bose Road,
Kolkata-700026.
Fax:-(033) 474 8176
Email:-ez@parle.biz.

HARIYANA

PARLE PRODUCT PVT.LTD

36.KM Milestone Delhi Rohtak Road,
Village Shankoli,Near Bahaurgadh,
District Jhajjar,
Hariyana-124507.
Tel:-(01276)241547
Fax:-(01276)241406
Email:-pbpl_bha@parle.biz
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UTTARANCHAL

PARLE PRODUCT PVT.LTD

PLOTE NO: 3 Sector 1, pantnagar,
Integrated Industial Estate ,Rudrapur,
UA-263153.
Tel:-05944247431
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GOALS OF THE COMPANY

GOALS:-

THE MAIN GOAL IS

“ To maintain in position in the world of biscuits product through our India”

MISSION OF THE COMPANY

MISSION:-

“ Mission is not to earn money but is to satisfy India ”

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ORGANIZATIONSTRUCTURE

Organization is needed in every organization where one or more persons are gathering for
achieving the common object. In most of the organization the CEO or MD or DIRECTOR are
the top of the organization. Under this, the field manager in the organization. Then the officers or
workers, supervisors’ are under the field manager.
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MAJOR PLAYER IN BISCUIT INDUSTRY

There is no. of industry in biscuit market are some leading company like PARLE and
BRITANIA . Parley’s products like Parle –G ,Monaco Fun Centre, Hide & Seek, Krack-
Jack etc . and Britannia's products like Good day, Bourbon, Marie Gold ,Coconut
Crunches etc, are major role players I biscuits who are dominating the industries and with
that there are smaller brand in various region as well.
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PRODUCTS MANAGEMENT

PRODUCTION MANAGEMENT
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BASED ON THE PRODUCTION IN INDIA BISCUITS CANBEBROADLY

CLASSIFIED INTO
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PROUCTS OF THE COMPANY

BISCUITS:

PARLE –G glucose Biscuits

Apart from being the world’s largest selling biscuits,

Parle – G is the winner of 8 gold and 11 silver award at the

Monde selection awards.
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PARLE MONACO

KRACK JACK

Parle introduced India’s first and original sweet and salty biscuits Krack Jack in 1972. Krack
Jack won 11 gold and 3 silver and 1 bronze award at the Monde selection award

 Permitted emulsifier
 Flavors
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 Dough Conditioners

HIDE AND SEEK

PARLE MAGIX
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PARLE MIKL SHAKTHI

MARIE CHOICE
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INGRIDIENTS:-

PARLE NIMKIN

PARLE CREAMS
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PARLE 20-20

Lao biscuits private limited produces Parle 20 20. Which available in two different flavors.

•Cashew
•Butter

OTHERS BISCUITS

There are other biscuits also available in the market like golden arcs, festo, Milano and Parle
digestive Marie.
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CHOCOLATE

 MELODY

Parle melody comes with an irresistible layers of caramel on the outside and a delightful
chocolate filling with in.

 MANGO BITE
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This was India’s first mango candy, but even today, is the only candywith richness of real, juicy sweet
mango.

CHOX

This is chocolate flavor toffee and a lip smacking chocolate. Which contains almost unending
chocolate world.

KACCHA MANGO BITE

The flavor of summer now comes in a candy. It is only candy thatis a real kaccha aam ka zerox.
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POPPINS

so many colors and so many flavors are there in poppins likeyellow, red, green9,and purple.

OTHER SWEETS

There are so many other chocolate like Parle 2 in 1, kismi9 and clove mint also available in
the market.
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SNACKS

MONACO SMART CHIPS

The Monaco smart chips are not fried they are backed, but tastes equally good. It’s healthier and
smarter substitute compared to other fried snacks.

FULL TOSS

The spicy snack of Parle which is available in three flavors green mango chatni, Dalmuri Dolkata
bhel, and masala munch.
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PRODUCTION PROCESS

BASIC RAWMATERIAL

Parle biscuits PVT .Ltd. buy raw material from Gujarat and other states, and they convert raw
materials into finish goods.

The raw material are as follow:-

WHEAT
For proteins that will help u to grow.

VANASPATIGHEEANDSUGAR
For energy

SALTVITAMINSANDMINERALS
For development use.

MILK
For calcium to build Healthy bones.
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PRODUCTION PROCESS
 P a g e | 29

INTRODUCTION

Production process is the process of converting raw material into finished goods. The plant
is organized and operated primarily with object of producing goods.

The steps of the production process are as follow:

1. RAW MATRILA TESTING

First process of production is testing the raw material because the bad equality
raw material not comes into manufacturing process. This process is done by raw
material department.

2. MIXINIG
It is second process which includes mixing of the raw material. The mixture of the
raw material is called dough. It is a secret process. The formula knows only Parle

3. MOULDING
When the mixing process over's moulding Process starts. In moulding process
dough comes and it goes away by machine called “dough dasher” than dough
comes in the other machine called “dough filter”.

4. BACKING
When the process of moulding is over the biscuits are baked in to the burner
machine. The length of machine is 176 foot with 6 burners.

5. COOLING
Cooling process is needed because when biscuits comes from backing machine
their temperature is 200 to 300 centigrade and biscuits are so soft.
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Here the cooling process is very simple. The biscuits are provided into cooling
zone for 3 to 4
Minutes

6. PACKING
When the process of packing is finished the biscuits are arrange into different
packets like 50gm,100gm, 250gm ,500gm etc.

PLANT LAYOUT
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PRODUCTIN CAPACITY

Parle Biscuits Pvt .Ltd. India’s highest production capacity 1,00,000 tone per annum. The
company’s Total turnover per year is 120 corers tone per year .Per day the company turn over 36
corers. The company’s total turnover per month is 9.50 corer tone .Parle is a large selling biscuits
.Then company’s total production per day of biscuits58 to 59 lakh.

Every day 3.5 to 4 lakh packes are pre paid

Amount per 100g % Daily Valve

Total Calorie 450cal 22.5%
Calories from Fat 126cal 21.0%
Total Fat 140g 21.0%
Saturated Fat 6.4g 9.0%
Poly Unsaturated Fat 0.8g 1.2%
Mono unsaturated fat 6.8g 10.2%
Cholesterol 00.mg 0.0%
Total carbohydrate 75.2g 25.1%
Sugar 26.0g 8.7%
Dietary Fat 2.4g 6.0%
Protein 6.5g 16.0%
Sodium 270.mg 11.0%
Calcium 15.0mg 1.3%
Iron 2.0mg 16.7%
P a g e | 32
 P a g e | 33

PLANT CAPACITY AND UTILIZATION

Parle biscuits pvt.ltd India’s highest production capacity is 100000 ton per
annum. The length which is in lao more is 176 foot .It produces 500kg of biscuits in 12 minutes
and 6000000 biscuits in 24hours.

Parle product have one Factory in Mumbai ,That manufactures biscuits an confectioneries while
other factory at Bahadurgadh in Haryana manufactures biscuits apart from this Parle has
manufacturing facility at neemrana in Rajasthan and at Bangalore in Karnataka. The Factories at
bahadhurgadh and neemrana has largest manufacturing units for biscuits and manufacturing units
for confectioneries on contract.

All the factories are located at strategic location ,so as to ensure a constant output and easy
distribution. Each Factory has state machine with automatic printing and packaging facilities.

Managers have to keep control at the production process. All Parle products are manufactured
under the most hygienic condition. Great care exercised in selection and quality control of raw
materials packing materials , rigid quality standard are ensured at every stage of the
manufacturing process. Every batch of biscuits and confectioneries are thoroughly checked by
expert staffs using most modern equipment .
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IMPORT AND EXPORT MARKET

Parle is not only nation market but international market of starch. It has a large field of
marketing the international business also improves the financial condition of the country.

The Parle products is not only sold only in India but also in other countries like USA,
Australia, Dubai, Sri lanka

Even the more sophisticated market like USA and Australia ,now relish Parle Products

Parle Biscuits and confectionaries are fast gaining acceptance in the international market.
Many Parle products have also won gold ,silver and bronze award at monde selection Parle has
initiated the process of getting ISO 9000

Certificate now using more modern technique for capacity expansion .we have begun spreading
our wings and are going global.

SCRAP OF WASTAGE

There are two type of wastage in the factory. First is the wastage materials fallen on ground
.Such waste materials of 1%which is marginal and acceptable which goes into total waste
.Second type of waste are biscuits collected in tray of the multi pack wrapping machine ,since
these biscuits are broken they are not packed and sold to consumer but collected in other tray and
soldas broken pieces for less prices for cattle feeding.
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POLLUTION

There is no much pollution in “LAO MORE BISCUITS PVT.LTD ” . But in some

industries if the is water pollution than they use a technique name ETP(Effluent treatment plant).

UTILIES

POWER

The electricity is supplied via G.B.E(Gujarat electricity Board)

GAS

The daily requirement of the production is not sufficient by Gujarat gas limited .so the gas is
supplied well maintained pipe lines
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Water

The water requirement of the production is satisfied with the supply of water which is made by
G.I.D.C to the industrial use
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MARKETING MANAGEMENT

MARKETING INFORMATION

SALES

Parle is major player in Indian Biscuits Industries with 40% share

Britannia is second major company with 25%share

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ADVERTISMENT
Advertising can be defined as “ non personal presentation and promotion of idea ,good and
services by an identified sponsor”

It is an impersonal presentation where

A Standard or common message regarding the merits ,price and availability of product or
services is given by the producers .the

Advertisement pull effect as advertising try to pull the product by directly appealing to consumer
to buy it

Advertising is important for marketing. Advertisements process of communicating persuasion

information about a product to target market by means of the written and spoken word and by
visual materials.

Without advertising marketing is not possible. There are many type of advertising like websites,
televisions ,radio, banners etc. running a business without advertising is like looking at some in
dark you knows what you are looking but that persons doesn’t know.

 TELEVISION

In different channels like zee TV, Sony, star plus9,and local channels etc. all channel advertising
them.

 RADIO
Different radio channels like my fm F.M,radio mirchi, radio city etc.

 TRADE PROMOTION

The promotion techniques or tool offered to middleman or distribution channel such

as wholesaler, retailers etc. are known as trade promotion. The purpose or trade of
trade promotion is to push the product fast through channels . the intermediaries such
 P a g e | 39

as wholesalers and retailers guide the consumer to select the product so promotional incentives
are offered so that they pursue the customer to select their product.

 DIRECT MARKETING

Direct marketing is the use of consumer direct channels to reach and deliver and services
to consumer without using marketing middleman. Direct marketers can use a number of channels
to reach individual prospects and customer. Direct mail, catalog marketing, tale-marketing, web
sites, mobile device they often seek a measurable response, typically a customer order through
direct order marketing.

 PUBLICITY

Publicity is a non-paid form of impersonal communication. It is just like advertisement

except that advertisement is a paid form whereas publicity is non paid for example, some events
are covered in news and technology of any product is discussed in news free of cost.
 P a g e | 40

PRODUCT DEMAND

Parle has a strong house hold name across India the great test high nutrition and international
equality make Parle a winner. No wonder it's the India’s putted leader in biscuit category for decides.
Parle are consumed by all age from rich to poor leaving in city and in village. It is a complete
whole some meat foe some and it’s the best company to chill for some. Its best way to charge whenever
when they are low on energy. It’s also often highly recommend by dieticians. It is widely eaten across
India by any village, town, city etc.

Industry source said Parle-g sells the most because it is cheapest biscuit in
branded category. Most Parle offering, unlike Britannia are mass brands in the low and mid-
range price segments. As it has been around for 60 years, it is loyal consumer base. And for
most, it is a food supplement rather than an evening snacks. “in mid-income household , kids
averse to dal-chaval are often given glucose biscuits to make up for the cereals ” said an industry
source. But the industry says even though Parle-g is the highest selling brand, the precipitate
consumption of biscuits in India is still very low. In average Indians eat 0.48 kg every year, while
American eat 4 kg every year.

PRICING DECISION

Parle Biscuits captured not only nation but international marketof starch. It has a large field of
market one of the most important and critical areas in marketing management is the pricing
of products decisions on pricing have considerable effect in marketing. A wrong pricing can
nullify the effect of all right decisions relating to products physical distribution and promotion.
Decisions relating to price reflect many things. How consumers perceive the product.

Parle Biscuits Pvt. Ltd. manufacture of Biscuits product decidestheir price of different Biscuits
on the basis of certain things such as how many buyers are there. What is the demand of their
product in themarket competitors; price, cost of materials.
 P a g e | 41

Product No of packets Weight Rest.

Parle-G 1 100g 4.00(all taxes)

Parle Magix 1 75g 5.00(all taxes)
Monaco 1 50g 6.00(all taxes)
Krack -Jack 1 50g 6.00(all taxes)
Fun-Center 1 50g 10.00(all taxes)
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H.R INFORMATION

MAN POWER

As the company employee are the main part of the company of how many number of they are in factory is very
important . Parle’s total employee are 120 which are permanent. The company provides them good salary and
atmosphere.

The company has a good relation with its employee .It provides

Them insurance also. Company tries to give them basic facility.

Every employee gets uniform from the company.

PYRAMID DIAGRAM OF MAN POWER

 The employee of Lao more pvt.ltd. are divided into three group.

 The supervisor's are working in upper level of organization

 THE engineers are working in middle level.

 The worker are in lower .

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RECRUITMENT AND SELECTION

“Recruitment is the finding and attracting capable applicants for employment. The process
begins when new recruitment are sought and ends when their application are submitted.”

“Selection is the process of differentiating between applicant in order to identify and hire
those with greater like ofsuccess in job.”

There is system of internal recruitment in the company i.e. recruitment is done within the system.
Selection of the employee is based on outstanding performance both academically
and professionally skilled applicants and their interests are also measured about the company.
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TRAINING OF WORKERS

For purpose of basic training. The bulk depuration is given before the assignment of the job. The
key personnel are sponsored for training schedule by outside generation institution. Agencies for
the purpose of training necessary follow up are taken from the training so as given the benefits
for other effective work on the same factory.

When new employee comes to the company a training of three days is compulsory provided to
them. Then personnel concerned are kept under the constant supervision and guidance subject to
examination from time. They have full facility of training room in naroda9 and they have class
room and they give training to employees.
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WELEFARE PROGRAMS

The company provides some welfare programs to its staff. These programs are for the benefit for
the employee only. Following are some welfare programs which are provided to the company to
its employees.

 Community Development

 Canteen facilities

 Plant visit

 Transportation facilities

 Health services

WAGEPOLICY

 Wages, salaries etc. are paid to employees according to industrial term and regulation.

 All the employees are satisfied by the wage they get in reward for their work.

 The worker are provided wages of Rs.70 per day.

 And worker are paid Rs.10 per hour for over time.
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EMPLOYEE’S BENEFITS

 A qualified person is appointed to visit the factory daily every different and indirect
employee is subjected to techniques. The medical report shall cover various aspect, eye
sight, blood pressure, physical fitness etc.

 The personnel is where respect the medical exemption report not found satisfactory i.e.
The physical fitness of the personnel is not found as per required standard are to be duet
with by affecting necessary trades or otherwise as deemed fit into the context at the
circumstances.

 The company provides them good atmosphere and salary. And every employee gets
uniform from the company.
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The Secret Behind Parle-G’s Massive Success Story In India

David Ogilvy once said: “Good products can be sold by honest advertising,” and proving the
validity of this quote is a biscuit brand that not only turned out to be a great product but also
touched lives of millions of people. An iconic brand backed by a history of more than 75 years
that has evolved over time to become the world’s largest selling biscuit brand. A brand that never
differentiated its customers based on their income levels. A brand born before its country
emerged as an independent nation.

Parle-G was first manufactured in the year 1929 on a very small scale in Mumbai but was
quickly accepted by biscuit lovers. Due to its initial success and sensing a huge growth
opportunity, Parle launched an ad campaign, in the year 1947 (soon after India’s independence)
to compete with foreign brands and promote Indian biscuits. The ad campaign ignited the
patriotic sentiments of Indian consumers as it turned out to be a masterstroke and took the brand
to new heights. Parle-G became an instant hit and was embraced by the Indian masses who
perceived it to be a ‘Desi’ brand (just like Baba Ramdev’s Patanjali is seen today).

Due to the imitable nature of the product, other companies started replicating Parle-G’s strategy.
However, Parle-G tackled the competition very professionally. They re-positioned their product
from an ‘energy biscuit brand’ to a ‘tasty, healthy food for all’ brand. And this is how Parle
Gluco became Parle-G (G maane Genius).

Success Factors of Parle-G

Price

Parle G is priced at ₹5 and is considered to be one of the most affordable biscuits. With its low
pricing strategy, the brand has ensured that it is available to the population present even in the
remotest of locations. Even though inflation in India has seen an increase almost every year, in
the last decade, Parle-G, with its constant innovation ensures that its prices are not raised beyond
a certain level. For such a low price, the perceived value for the customers is high, resulting in
more sales.
 P a g e | 48

Product

Though the low price is one of the factors for high acceptability of Parle-G by the masses,
however, there is another big factor due to which Parle-G is such a huge success i.e. good taste
and quality of biscuits. The taste of the biscuits is so generic that it is liked by people of all ages.
The fact of its high acceptability is evident from the fact that Parle-G is used as ‘a verb’ every
time somebody wants to consume a biscuit at a tea stall (‘Bhaiya, ek Parle-G de do). The biscuit
brand is tasty, and a treat for the consumers.

Packaging

Parle-G biscuits come wrapped in red and yellow wax paper with the image of a small girl on the
pack. The image on the packet is used to build a brand association and connect with people. All
these years, Parle-G hasn’t experimented much with its packaging and kept it very simple and
rustic. This eventually helped the brand to differentiate itself from the competitors and led to a
high recall value among the customers.

Branding

Parle G is branding itself as – ‘Bharat ka Apna Biscuit’. (India’s biscuit.) With its effective TV
and print ads, the brand has been creating memories since 1939. It has been very effective with
its advertising campaigns and ensures that it targets all the segments: be it kids, the youth or the
elderly. One such campaign which targeted kids and became a huge success was Parle-G’s – ‘G
maane Genius’ campaign. Soon after the campaign, the biscuit brand saw a huge increase in its
sales and further strengthened its dominance in the market.
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SWOT ANALYSIS

 STRENGHT

The biggest strength of Parle product is that they are India’s largest manufacturer of
biscuits and confectioneries for the almost 80years. Makers of world’s largest selling
biscuits9 Parle-G, a host of other very popular brands9 the Parle name symbolizes,
equality, nutrition and great taste. With a reach spanning even the remotest villages of
india9 the company has definitely come a very long way since its inception.

 WEEKNESS

As Parle company is not having any weakness. Parle Company very well knows how
to treat their customers in a very good manner.

 OPPORTUNITY

To aware people about superior product and provide themquantitative product as we knows that
Parle-g and other confectionery product are targeted to urban areas only. So, they can catch the
new customer. In the newly developed areas in the rural part with developed of Indian economy.

 THREATS
Regional trade blocks agreement can change parameters and tradecompetitors. Increase
in protectionism policies through on-tariff barriers.
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CONCLUSION

By the survey of market study and the present information. I came to the conclusion that
the company is establishing an excellent reputation in allover India and world. This is achieved
by lot of hard work and dedication of directors and workers.

Parle G as a product is riding on the goodwill that has been created through the ages and
commands a huge brand loyalty in the country, especially among the less affluent customers.
Some consumers claimed that they use it every day. For people who consume the biscuit the
primary reasons for the loyalty are the ease of availability, nostalgia factor associated with the
brand and the value proposition. Many of these consumers claim that they would continue to
purchase the brand even if there is a significant rise in the price of the product, as they trust the
brand. This signifies the high price inelasticity of the product. They would not like to shift to
competitor brands unless there is a chance of unavailability of Parle G. This signifies the strong
loyalty enjoyed by the brand in the market. However many of the students interviewed conveyed
that they have fallen out of favour with the brand. Many of them were long time users who have
moved on to other more premium biscuits in the market. This signifies the divide that is present
between the middle class with rising aspirations and the value that Parle G signifies. Parle should
roll out a more premium version of Parle G, with better taste and packaging that can win back
some of the consumers that it has lost. Previous efforts in this direction like Parle G gold have not
seen the desired response owing to poor taste. Parle should invest in better R&D and consumer
research to develop a new product. Otherwise Parle will have to be content with a stagnant market
share and an over reliance on Parle G alone for its revenues.
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BIBLIOGRAPHY

 https://www.coursehero.com/file/pvtt1d/Conclusion-Parle-G-as-a-product-is-riding-on-the-
goodwill-that-has-been-created/

 https://www.youthkiawaaz.com/2017/01/parle-g-an-iconic-brand/

 http://advaitha4all.blogspot.com/2010/06/parle-project-brand-representation-of.html

 https://www.ukessays.com/essays/marketing/journey-of-parle-g-started-in-1939-
marketing-essay.php

 https://www.slideshare.net/MehakKatyal/parle-g-report-48758752

 https://en.wikipedia.org/wiki/Parle-G