Industrial Training Report

SOUTHERN TRAILS INDIA PVT LTD,

POT NO 34, VALLUVAR COLONY 1ST STREET EXTN,
MADURAI.

Submitted by
A.YOGENDHIRAN
(Reg.no: B367019)

Under the guidance of

Mr. YUSUF
Company guide Faculty guide

CENTRE FOR TOURISM AND HOTEL MANAGEMENT

MADURAI KAMARAJ UNIVERSITY
PALKALAI NAGAR
MADURAI –21.
 MADURAI KAMARAJ UNIVERSITY
PALKALAI NAGAR
MADURAI-21
n

CENTRE FOR TOURISM AND HOTEL MANAGEMENT

This is to certify that this is a bonafide of the training work done by

A.YOGENDHIRAN (Reg.no: B367019 ) during the period of (4th June2016-
31st Oct 2016 ) in partial fulfillment of the requirement for the award of the
degree BBA/ MBA (Tourism and Hotel Management) MADURAI KAMARAJ
UNIVERSITY, Madurai-21.

Submitted for viva-voce Examination on Date……………………….

.…………………………. ….…………………......
Faculty Guide External guide

DR.R.KANNAN
Head of the department
Centre for tourism and Hotel Management
MADURAI KAMARAJ UNIVERSITY
MADURAI-21.
 DECLARATION

This certifies that the INSTITUTIONAL TRAINING AT SOUTHERN TRAILS

INDIA PVT LTD, Submitted to MADURAI KAMARAJ UNIVERSITY. In
partial fulfillment of the requirement for the award of the degree BBA /
MBA (Tourism and Hotel Management ) is a record of Original training work
done by A.Yogendhiran a bonafide student of MADURAI KAMARAJ
UNIVERSITY, Madurai-625021, under gone BBA/ MBA, Undergoing the
supervision of

Place: …………………
Date: …………………
Signature of the candidates

(A.YOGENDHIRAN)
 ACKNOWLEDGEMENT

First of all, I thank almightily god for giving me the strength to complete
my training successfully.

I am greatly in debited to our DIRECTOR OF DISTANCE

EDUCATION Dr.J.BALAN, for giving me this opportunity to do BBA/MBA
in MADURAI KAMARAJ UNIVERSITY.

I express my hearty thanks DR. R. KANNAN head of the

department for a noble assistance, which made this institution training was
successful one.

I express with gratitude to my faculty guide MR.R. PANNEER SELVAM

internal guide DR.PRAVEEN KUMAR and other staff members in the
department for valuable guidance and constant encouragement which help me to
completed this training successfully.

I express with gratitude my sincere thanks to

Mr. YUSUF (STPL M.D) and Mr.AMARNATH company guide for granting
me the permission to complete my training in this company.
CONTENTS
 CONTENTS

CHAPTER TITLE PAGE

NO.
1 Introduction 1
2 Industrial Profile
3 Company Profile
4 Objectives of Training
Objectives of the company

5 Organizational Structure
Various department

6 Conclusions
Bibliography
 INTRODUCTION

SOUTHERN TRAILS INDIA PVT LTD

INTRODUCTION:
Founded in 2011 by 2 young and challenging persons, Southern Trails is widely
recognized as new and charming South Indian Agent.

Our motto is to provide “Personalized and customized packages; competitive

price & enriched travel experience”.

We select the property only after a personal visit and thus we present the Best of
India before our clients stay.

Southern Trails will be an approved by The Government of India tourism and

Certified by India Association of Tour Operators (IATO).
Structure and Brand profile:

Southern Trails, headed by Mr.Ganesh & Mr. Yusuf who has several years of
enriching experience to his credit in the hospitality industry, Southern Trails is
staffed with qualified, trained and experienced young hospitality professionals who
are able to assist you with any issue relating to the operation of a hospitality
business.

We are well networked with offices in Cochin, Bangalore, Madurai, Trichy, and
Chennai for smoother and efficient operation.

We create and maintain excellent links throughout the industry and are able to pass
the benefits of these on to our customers.

All the Southern Trails guides and tour leaders are proactive in its real sense with a
high degree of knowledge and capabilities to speak English, German or French
fluently.
Products and Services LEISURE DIVISION:

Southern Trails Leisure division comprises the following:

FIT (Individual travelers)

• Understanding the need and interest of the client thus making it a special.

• Tours so that they archive maximum of their expectation. GIT (Group Traveler
Special Tours:
Our special tour includes home stay tour, butterfly tour, culinary tours, light
adventure tours, Motor

Bike tours, Bicycle tours, Cultural tours, Temple tours are few of our special tour
which we arrange for our individual and group travelers.

MICE (Meetings, Incentives, Conferences & Events):

Both of us have very good experience in handling all MICE activities we are
committed to make Business Meetings, Incentives, Conferences and corporate
Events excel through meticulous planning, conceiving and delivering to ensure the
desired output with a real mix of business and meetings.

TRANSPORT:
Southern Trails owns its own transport fleet. Like Tempo Travelers, Ikon, Innova,
Indigo etc. The quality of the vehicle we ensure that: -

• The drivers speak English and are in proper Uniforms (white). • White seat
covers to ensure the cleanliness of the vehicle. • Less tinted glass to ensure the
better view from the car. • Brand new fleet of vehicles, which is less than three
years old.

HOUSE BOATS:
House boats is the major part while the clients travel to south india and this major
worry has been taken care by Southern Trails as we had tied up with the good &
Top most houseboat operators at very best rates..The entire houseboat category
will be deluxe and premium.
HOTEL RESERVATIONS:
The excellent support and rapport with the hotels in south India helps Southern
Trails clearing booking rooms at the best price.

NETWORK: Southern Trails is widely recognized as South India's new and

charming company and soon will become the leader in the Industry.

Along with our exponential growth chart, the company has put together a dedicated
team of professionals from the Travel and Hospitality sector to assure customers
exceptionally high standard of service at the 'right price'.

We also own our own fleets and please find below the details:

1) 09 Number’s Med Car ( Toyota Etios & Indigo )

2) 03 Tempo Traveller’s ( Maximum 12 Seater’s )
3) 09 Number’s Toyota Innova
4) 04 Number’s Large Coach ( Models will be 2014 / 2015 & 2016 ) All brand
new coaches.
5) 01 Number Semi Large Coach ( 26 Seater Model will be 2016 )
 TOURISM
INDUSTRIAL PROFILE
TOURISM INTRODUTION:

Definition of Tourism:
There are a number of ways tourism can be defined, and for this reason, the United
Nations World Tourism Organization (UNWTO) embarked on a project from
2005 to 2007 to create a common glossary of terms for tourism. It defines tourism
as follows:

“Tourism is a social, cultural and economic phenomenon which entails the

movement of people to countries or places outside their usual environment for
personal or business/professional purposes. These people are called visitors (which
may be either tourists or excursionists; residents or non-residents) and tourism has
to do with their activities, some of which imply tourism expenditure (United
Nations World Tourism Organization, 2008)”.

Using this definition, we can see that tourism is the movement of people for a
number of purposes (whether business or pleasure).

Definition of Tourist:
Building on the definition of tourism, a commonly accepted description of
a tourist is “someone who travels at least 80 km from his or her home for at least
24 hours, for business or leisure or other reasons” The United Nations World
Tourism Organization (1995) helps us break down this definition further by stating
tourists can be:

1. Domestic (residents of a given country travelling only within that country)

2. Inbound (non-residents travelling in a given country)
3. Outbound (residents of one country travelling in another country)
The scope of tourism, therefore, is broad and encompasses a number of activities .
The Hospitality Industry:
When looking at tourism it’s important to consider the term hospitality. Some
define hospitality as “the business of helping people to feel welcome and relaxed
and to enjoy themselves”. Simply put, the hospitality industry is the combination
of the accommodation and food and beverage groupings, collectively making
up the largest segment of the industry. You’ll learn more about accommodations
and F & B in Chapter 3 and Chapter 4, respectively.
Before we seek to understand the five industry groupings in more detail, it’s
important to have an overview of the history and impacts of tourism to date.

Global Overview:

Origins of Tourism:
Travel for leisure purposes has evolved from an experience reserved for very few
people into something enjoyed by many. Historically, the ability to travel was
reserved for royalty and the upper classes. From ancient Roman times through to
the 17th century, young men of high standing were encouraged to travel through
Europe on a “grand tour”. Through the middle Ages, many societies encouraged
the practice of religious pilgrimage, as reflected in Chaucer’s Canterbury
Tales and other literature.

The word hospitality predates the use of the word tourism, and first appeared in the
14th century. It is derived from the Latin hospes, which encompasses the
words guest, host, and foreigner. The word tourist appeared in print much later,
in 1772. William Theobald suggests that the word tour comes from Greek and
Latin words for circle and turn, and that tourism and tourist represent the activities
of circling away from home, and then returning.
Tourism Becomes Business:
Cox & Kings, the first known travel agency, was founded in 1758 when Richard
Cox became official travel agent of the British Royal Armed Forces (Cox & Kings,
2014). Almost 100 years later, in June 1841, Thomas Cook opened the first leisure
travel agency, designed to help Britons improve their lives by seeing the world and
participating in the temperance movement. In 1845, he ran his first commercial
packaged tour, complete with cost-effective railway tickets and a printed guide
(Thomas Cook, 2014).
The continued popularity of rail travel and the emergence of the automobile
presented additional milestones in the development of tourism. In fact, a long
journey taken by Karl Benz’s wife in 1886 served to kick off interest in auto travel
and helped to publicize his budding car company, which would one day become
Mercedes Benz (Auer, 2006). We take a closer look at the importance of car travel
later this chapter, and of transportation to the tourism industry in Chapter 2.
Industry growth has been interrupted at several key points in history, including
World War I, the Great Depression, and World War II. At the start of this
century, global events thrust international travel into decline including the
September 11, 2001, attack on the World Trade Center in New York City (known
as 9/11), the war in Iraq, perceived threat of future terrorist attacks, and health
scares including SARS, BSE (bovine spongiform encephalopathy), and West
Nile virus (Government of Canada, 2006).
At the same time, the industry began a massive technological shift as increased
internet use revolutionized travel services. Through the 2000s, online travel
bookings grew exponentially, and by 2014 global leader Expedia had expanded to
include brands such as Hotels.com, the Hotwire Group, trivago, and Expedia
CruiseShip Centers, earning revenues of over $4.7 million.
A more in-depth exploration of the impact of the online marketplace, and other
trends in global tourism, is provided in Chapter 14. But as you can already
see, the impacts of the global tourism industry today are impressive and far
reaching. Let’s have a closer look at some of these outcomes.
Tourism Impacts:
Tourism impacts can be grouped into three main categories: economic, social, and
environmental. These impacts are analyzed using data gathered by businesses,
governments, and industry organizations.

Economic Impacts:
According to a UNWTO report, in 2011, “international tourism receipts exceeded
US$1 trillion for the first time” (UNWTO, 2012). UNWTO Secretary-General
Taleb Rifai stated this excess of $1 trillion was especially important news given
the global economic crisis of 2008, as tourism could help rebuild still-struggling
economies, because it is a key export and labor intensive.

Tourism around the world is now worth over $1 trillion annually, and it’s a
growing industry almost everywhere. Regions with the highest growth in terms of
tourism dollars earned are the Americas, Europe, Asia and the
Pacific, and Africa. Only the Middle East posted negative growth at the time of the
report.

Global industry growth and high receipts are expected to continue. In its August
2014 expenditure barometer, the UNWTO found worldwide visitation had
increased by 22 million people in the first half of the year over the previous year,
to reach 517 million visits (UNWTO, 2014a). As well, the UNWTO’s Tourism
2020 Vision predicts those international arrivals will reach nearly 1.6 billion
by 2020.
Social Impacts:
In addition to the economic benefits of tourism development, positive social
impacts include an increase in amenities (e.g., parks, recreation facilities),
investment in arts and culture, celebration of First Nations people, and community
pride. When developed conscientiously, tourism can, and does, contribute to a
positive quality of life for residents.
However, as identified by the United Nations Environment Programme (UNEP,
2003a), negative social impacts of tourism can include:
 Change or loss of indigenous identity and values
 Culture clashes
 Physical causes of social stress (increased demand for resources)
 Ethical issues (such as an increase in sex tourism or the exploitation of child
workers)
Some of these issues are explored in further detail in Chapter 12, which examines
the development of Aboriginal tourism in British Columbia.
Environmental Impacts:
Tourism relies on, and greatly impacts, the natural environment in which it
operates. Even though many areas of the world are conserved in the form of parks
and protected areas, tourism development can have severe negative impacts.
According to UNEP (2003b), these can include:
 Depletion of natural resources (water, forests, etc.)
 Pollution (air pollution, noise, sewage, waste and littering)
 Physical impacts (construction activities, marina development, trampling, loss
of biodiversity)
The environmental impacts of tourism can reach outside local areas and have an
effect on the global ecosystem. One example is increased air travel, which is a
major contributor to climate change. Whether positive or negative, tourism is a
force for change around the world, and the industry is transforming at a staggering
rate. But before we delve deeper into our understanding of tourism, let’s take a
look at the development of the sector in our own backyard.
Tourism in India:

Tourism in India is economically important and is growing rapidly. The World

Travel & Tourism Council calculated that tourism generated ₹8.31 lakh
crore (US$120 billion) or 6.3% of the nation's GDP in 2015 and supported 37.315
million jobs, 8.7% of its total employment. The sector is predicted to grow at an
average annual rate of 7.5% to ₹18.36 lakh crore (US$270 billion) by 2025 (7.2%
of GDP). In October 2015, India's medical tourism sector was estimated to be
worth US$3 billion. It is projected to grow to $7–8 billion by 2020. In 2014,
184,298 foreign patients traveled to India to seek medical treatment.
The Travel & Tourism Competitiveness Report 2015 ranks India 52nd out of
141 countries overall. The report ranks the price competitiveness of India's tourism
sector 8th out of 141 countries. It mentions that India has quite good air transport
(ranked 35th), particularly given the country’s stage of development, and
reasonable ground transport infrastructure (ranked 50th). The country also scores
high on natural and cultural resources (ranked 12th). Some other aspects of its
tourism infrastructure remain somewhat underdeveloped however. The nation has
very few hotel rooms per capita by international comparison and
low ATM penetration. The World Tourism Organization reported that India's
receipts from tourism during 2012 ranked 16th in the world and 7th among Asian
and Pacific countries.

The Ministry of Tourism designs national policies for the development and
promotion of tourism. In the process, the Ministry consults and collaborates with
other stakeholders in the sector including various Central Ministries/agencies, state
governments, Union Territories and the representatives of the private sector.
Concerted efforts are being made to promote new forms of tourism such as rural,
cruise, medical and eco-tourism. The Ministry also maintains the Incredible
India campaign.

Tourism places in south India:

Andhra Pradesh:

Andhra Pradesh had emerged as the "most-preferred" tourist destination for

domestic travelers. Andhra Pradesh Tourism has always been the frontrunner in
attracting greatest number of tourists, inland and foreign, as it boasts of a naturally,
ecologically, culturally and religiously rich and diverse variety of tourist
destinations that are treasures of visual treat where one can continuously explore
new experiences of visitor gratification and delight.
bounding in natural resources, the state of Andhra Pradesh having the longest
eastern coastline and with a trail of Buddha Period glory, houses and holds many
heritage sites adorned with pristine splendor, the forts, citadels and architectural
masterpieces built by the past Royal hegemony and its noble Emperors. The
magnificent palaces and places, monuments, memorials, tombs and stately
structures built by them reflect the art and craftsmanship, architecture and culture
that originated on this land.

Andhra Pradesh is the home of many religious pilgrim centers:

 Tirumala Tirupati,
 Kanaka Durga Temple
 Mallikarjuna Swamy
 The Kodandarama temple
 Amaravathi
Karnataka
Karnataka, the eighth largest state in India, has been ranked as the third most
popular state in the country for tourism in 2014.
It is home to 507 of the 3600 centrally protected monuments in India, the largest
number after Uttar Pradesh.
The State Directorate of Archaeology and Museums protects an additional 752
monuments and another 25,000 monuments are yet to receive protection.
Tourism centres on the ancient sculptured temples, modern cities, the hill ranges,
forests and beaches.
Broadly, tourism in Karnataka can be divided into four geographical
regions: North Karnataka, the Hill Stations, Coastal Karnataka and South
Karnataka.
Torist places in Karnataka:
 Belur
 Bangalore
 Bandipur National Park
 Chikmagalur
 Coorg (madikeri)
 Dandeli
 Hampi
 Mysore
 Shivanasamudra Falls
Kerala
Kerala is a state on the tropical Malabar Coast of south-western India. Nicknamed
as one of the "10 paradises of the world" by National Geographic, Kerala is
famous especially for its Eco-tourism initiatives. Its unique culture and traditions,
coupled with its varied demography, has made it one of the most popular tourist
destinations in India. Growing at a rate of 13.31%, the tourism industry
significantly contributes to the state's economy. Kerala is known for its tropical
backwaters and pristine beaches in Trivandrum such as Kovalam and Varkala.

Popular attractions in Kerala following are:

The beaches:
Kovalam, Kappad, Muzhuppilangad, Cherai and Varkala.
Hillstations:
Munnar, Thekkady, Ramakkalmedu Nelliampathi, Ponmudi and Wayanad;
Forts:
The Bekal Fort in Kanhangad and St. Angelo's Fort in Kannur
The National Parks/ Wildlife sanctuaries:
Periyar and Eravikulam. The "backwaters" region an extensive network of
interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom, and
Punnamada also see heavy tourist traffic.
Tamil Nadu:
Tamil Nadu was the most visited tourist destination by both Indian and
International tourists in 2014 with over 320 million domestic visits and 4.6 million
foreign visits. It has places of historical, cultural and architectural significance.
Tourism in Tamil Nadu is promoted by Ministry of Tourism by the state
government with a logo enchanting Tamil Nadu. TTDC promotes tourism in the
state by arranging various functions and events. The capital city of Tamil Nadu -
Chennai- is the only place in India to be listed in "52 places to go around the
world" by "The New York Times". Marina beach in Chennai is the second longest
beach in the world and Chennai is home to numerous historic temples and parks.
Chennai is also nicknamed as the Gateway of South India.
Temples:
The state has three UNESCO World Heritage Sites which include the Great Living
Chola Temples and Mahabalipuram. Archaeological sites with civilisation dating
back to 3800 years have been discovered in Tamil Nadu. UNESCO World
Heritage Sites Mahabalipuram sea shore temples were built by rulers of Pallava
dynasty and depicts remarkable art and architecture. The Brihadeeswarar
Temple in Thanjavur was built in 1010 A.D.[76] Other major temples
include Madurai Meenakshi Amman Temple, Sri Ranganathaswamy
Temple and Arunachaleswara Temple.[77] All these temples showcase Dravidian
architecture which prevailed during the ancient period. The six abodes of
Lord Murugan are situated in Tamil Nadu.
Sanctuaries and National parks:
The Western Ghats is one of the eight hottest biodiversity hotspots in the world
and a UNESCO World Heritage Site. The mangrove forests of Pichavaram are the
second largest in the world[81] and the Gulf of Mannar Biosphere Reserve covers an
area of 10,500 km² of ocean, islands and the adjoining coastline including coral
reefs, salt marshes, mangroves and is home to Endangeredaquatic species
including dolphins, dugongs, whales and sea cucumbers The wetlands attract
numerous migratory birds from Europe and America. The state government has
established 13 bird sanctuaries to protect the birds from poaching and hunting. The
state also has various bird sanctuaries including 13 established bird sanctuaries The
state is home to one of the largest populations of endangered Indian
elephant and Bengal Tiger. The region is home to one-third of the tiger population
and more than half of the elephant population of India.
There are 4 Project Tiger reserves and 4 Project Elephant reserves in the state
which include Anamalai, Mudumalai, Sathyamangalam and Kalakkad-
Mundanthurai. Other threatened and endangered species found in the region
include Grizzled giant squirrel, Grey slender loris, Sloth bear, Nilgiri tahr, Nilgiri
langur, Lion-tailed macaque, and Indian leopard. Kanyakumari is the
southernmost tip of mainland India provides scenic view of sunset and sunshine
over the Indian ocean. Water Falls like Hogenakkal Falls and Wildlife
sanctuaries are located across the state.

Hill stations:
Ooty, Kodaikanal and Yercaud are well-known hill stations. The Nilgiri Mountain
Railway is a mountain railway built in 1908,and operated by a fleet of steam
locomotives. In July 2005, UNESCO added the Nilgiri Mountain Railway as an
extension to the World Heritage Site Mountain Railways of India.
Company Profile
Company Profile:

Managing Director: Mr. Yusuf & Mr.Ganesh

Contact Person : Mr.Amarnath (operation in charge)
Address : Southern Trails (India) Pvt. Ltd. Plot No. 34,
Valluvar Colony 1st Street Extn.
Old Natham Road, Madurai – 625 017.
Phone : +91 452 2642070 / 71.
Email : accounts@southerntrails.in
Website : www.southerntrails.in
Logo :
Southern Trails India Pvt Ltd Team:

Come with us on an adventure that takes you beyond the front door to a world
where you become more than just a tourist … you become a participant. Utilizing
our extensive industry knowledge and experience, the team at Southern Trails
India will guide you to destinations where cultural, spiritual, culinary, and
historical and wellness attractions mean more than a photograph. They mean
memories, friendships, exploration and perhaps, new perspective. This is your
chance to not just see – but to live – South India.

Yusuf. G (Managing Director) & Ganesh. A ( Managing Director ) Who both had
around 10 years of enriching experience to Their credit in the hospitality industry
by handling almost 80% of the Travel agents based in Delhi & Mumbai in their
previous concern so as time goes on.. they have come up with their own dream by
creating a all new venture called “””” Southern Trails India Pvt Ltd

Today Southern Trails India Pvt Ltd is synonymous with the best in travel and
hospitality services in South India. It has built a reputation for honesty and hard
work thanks to its efficient staff of over 18 dedicated and passionate travel
professionals. Today, with 6 offices in major Indian cities, Southern Trails has
developed into a formidable entity in the hospitality sector, guided by its
philosophy of delivering exceptionally high standards of service and at the right
price.

Besides holding appropriate qualifications for the field, they are also chosen for the
knowledge, innovativeness and passion that they bring to the organization. From
creating bespoke travel packages, to co-coordinating business travel, from
performing mundane tasks like ticketing with the highest efficiency to offering
multilingual guide services, Southern Trails team of more than 10 dedicated
professionals and 08 well trained drivers is equipped to deliver the best. In this age
of machines, we lay especial emphasis on the warmth of personalized service.
 OUR SERVICES

We arrange hassle free arrival and transfer assistance throughout South India.
At places where we don’t have our offices, we have our Associates to represent
us and serve our clients.

We handle the tour from the beginning till the end with the help of our own
Branch offices located throughout South India.

We own a fleet of complete range of vehicles from large to latest cars, etc
which are being looked upon by your guests as "value for money". All our
vehicles are less than 3 years old, so it ensures not only comfort but also safety
to the clients’ tour.

Qualified & licensed English speaking Guides to ensure service quality.

Fascinating backwater cruise around Alleppey, Quilon and Kumarakom in

Kerala Houseboat at a competitive price.

We enjoy a good working relationship with a range of Home stays that are a
wonderful way for clients to experience the local culture outside the usual
confines of Hotels. We shall arrange these small homes for your stay that vary
from budget to deluxe to meet your requirement.

We also coordinate hotel booking & room reservation in budget, standard,

deluxe & luxury hotels for you based on your requirements.

Regular updates of the clients will be sending to the particular agent.

Southern Trails aim at redefining travel experience in South India. This is

indeed possible through our highest standard of personalized service to all our
clients at all times. We offer all kinds of travel solutions to FITs & GITs.

We offer exclusive, special Interest tour packages for Honeymoon couple,

business tours for Executives, leisure tours for individuals/ groups/ families,
adventure & trekking tours, wildlife & sanctuaries, Ayurveda & spa etc,.
Our Tour Consultants will firstly assist you in designing exactly the type of
holiday you are looking for. We do not have a set of "fixed packages" that you
must select from, rather we make suggestions on the places we feel would be of
interest to you. One of the Executives from the team will meet our guest on
arrival to ensure the trip gets off to a smooth start and also meet them as they
travel through India. Our unique arrival/transfer assistance plus the complete
care that we provide to them from the beginning until the end sets us apart from
others in the travel industry.

We arrange qualified, licensed English speaking Guides to ensure quality,

arrange exclusive Houseboat cruises on the backwaters of Kerala at a
competitive price.

We offer the widest choice of accommodation (including resorts, hotels,

houseboats, guesthouses and home stays) in South India. We also coordinate
hotel booking & room reservation in budget, standard, deluxe & Luxury
properties for your clients who visit South India, based on their requirements.

We have good working relationship with a range of Home stays which are a
wonderful way to experience the local culture outside the usual confines of
Hotels. These small homes vary from budget to deluxe to meet your
requirement. This means we have been very successful in matching customer’s
requirements (both interests and budget) to create the perfect holiday.

We created a niche for our services in the industry by emphasizing 'we commit
what we provide’. Exceeding client’s expectation in service is a regular
phenomenon here. A team of individuals constantly work out different ways to
enhance and achieve excellence in client service. We aim for not just customer
satisfaction, but go that extra mile every time to achieve customer delight.
OBJECTIVES OF TRAINING:
 OBJECTIVES OF TRAINING:
 This Training is more fruitful to build confidence and ability which will be
very helpful to me for further career development.

 It has developed my confidences to work in a travel agency.

 It helps me to get practical knowledge about business and customer

handling.

 I was much more aware of the rules and regulations that have to be followed
by liberal tours and travels.

 The most important thing I learnt was marketing which plays the major role
in all industries.

 Satisfying Customer is the best way of marketing.

 Social media (mainly face book and Whatsapp) plays a vital role in
marketing product of company.

 Marketing is done specially in off seasons such as December, January,

February, June, July and august.

 This training gives me a clear idea about the software’s used for airline
ticketing.

 And I also learnt how to prepare itineraries for tour packages.

OBJECTIVES OF THE COMPANY
 OBJECTIVES OF THE COMPANY:

 To regulate standards of practice and establish a high degree of right

business ethics and discipline among the members.

 To provide the membership worthwhile education programs and training to

further enhance their competence in the industry

 To work closely with Airlines, other tourism suppliers, aliated bodies and
relevant government agencies to promote tourism

 To promote, stimulate and promote travel to the public

 To act as a liaison between the travel agents and the airlines, tourism
suppliers, affiliated bodies and government agencies on issues and matters of
concern

VISION:
By the way of our travel business, we aim to provide our customers with
experiences that will remember and Serve the Best to Customers.

MISSION:
Delivering value and service for your travel Rupee and Lead as Leaders and
Pioneers in the Travel Industry.

We believe that tourism should help improve the satisfaction and experience of
tourist. Encourage innovation, research, and quality information exchange within
the Tourism community and among stakeholders in tourism and allied industries.
GOALS:
Since opening our door in 2011, it has been our goal to provide a unique and
unforgettable travel experience that results our customers true desires.

We perform this service with professionalism, knowledge and creativity,

while offering you the best value customers.

We want our customers to experience a destination rather than view it.

We are regularly travelling the world to bring you new ideas, new technologies and
new comforts precisely new ways of service.
Organizational Structure
Organizational Structure:

DIRECTORS
Mr.GANESH & Mr.YUSUF

Operation department Transport Department Accounts Department

(Central Reservation System) Executives Executives

(CRS 1 - Kadar (Philips – trichy br (Saravanan)

CRS 2 - Bala David-cochin br

CRS 3 - Amarnath Roy-Chennai br) Billing Department

CRS 4 - Santhosh) (Soniya)

Sub Ordinates (Gayathri)

(Ruth)

(Selvi)
Various departments
Operation Department:

Managing a booking:
Once the booking is made, ticketing, payments, and managing suppliers all kick
off. While you are at it, managing the customer and the overall cash flow is also
necessary.

Managing travel suppliers:

You will no doubt end up with many suppliers. You may well have different
deals and commission levels with each of them. You ought to manage each of
them on the customer’s behalf and your own.

Managing finances:
I hope that you got information on money from Cash, surviving the first year.
The discipline of managing money in and out of the business will make all the
difference. Add to that currency exchanges for some suppliers as something
else to keep an eye on. As travel regulation described, meeting the consumer
protection regulation needs to be done. If you want to take customer payment
by credit and debit cards you will need to get merchant acquirer facilities with
companies like World pay. As they hold some of the risk, they are particular
about granting these facilities, merchant acquirer describes this in more detail.
You will need to set up business banking facilities for day to day management
of your business. Finally, consider the business insurances you will need, from
professional indemnity to contents insurance for any premises.

Managing people:
Your second biggest cost is likely to be the cost of employing people. Be clear
about what you expect them to do, the hours they work and what their rewards
are.
ACCOUNTING DEPARTMENT

Most people don’t realize the importance of the accounting department in keeping
a business operating without hitches and delays. That’s probably because
accountants oversee many of the back-office functions in a business — as opposed
to sales, for example, which is front-line activity, out in the open and in the line of
fire.

Folks may not think much about these back-office activities, but they would sure
notice if those activities didn’t get done. On payday, a business had better not tell
its employees, “Sorry, but the accounting department is running a little late this
month; you’ll get your checks later.”

Payroll:
The total wages and salaries earned by every employee every pay period, which
are called gross wages or gross earnings, have to be calculated. Based on detailed
private information in personnel files and earnings-to-date information, the correct
amounts of income tax, social security tax, and other deductions from gross wages
have to be determined.

Cash collections:
All cash received from sales and from all other sources has to be carefully
identified and recorded, not only in the cash account but also in the appropriate
account for the source of the cash received. The accounting department makes sure
that the cash is deposited in the appropriate checking accounts of the business and
that an adequate amount of coin and currency is kept on hand for making change
for customers.
Cash payments (disbursements):
In addition to payroll checks, a business writes many other checks during the
course of a year — to pay for a wide variety of purchases, to pay property taxes, to
pay on loans, and to distribute some of its profit to the owners of the business.

Procurement and inventory:

Accounting departments usually are responsible for keeping track of all purchase
orders that have been placed for inventory (products to be sold by the business) and
all other assets and services that the business buys — from postage to forklifts.

Property accounting: A typical business owns many substantial long-term

assets called property, plant, and equipment — including office furniture and
equipment, retail display cabinets, computers, machinery and tools, vehicles (autos
and trucks), buildings, and land.
Conclusions
 Conclusions

 The past months of my internship have been very instructive for me.

 Southern Trails has offered me opportunities to learn and develop myself in

many areas.

 I gained a lot of experience, especially in the Advertising and promoting

field.

 A lot of the tasks and activities that I have worked on during my internship
are familiar with what I’m studying at the moment.

 The area that I found most interesting is promotion & communication.

 I learned many things about viral marketing by using and learning about
social media tools.
 I learned how the marketing and promotional activities occur.

 I also learned how the administrational process occurs by maintaining

contact with the venue, customers and other partners.

 In this internship I have learned to work in a business organization and apply

my knowledge into practice.

 I learned a lot from the different interns that I have been working with
during my internship.

 Each intern had a different educational background and that made it

interesting for me.

 By working with them I got to learn from them and become aware
educational background.