Target audience:

The socio-economic target audience for my production

are Group B to Group C2. This is because these three
groups can fall into the psycho-analytical groups of
Survivors and Aspirers.

The audience may be Survivors as they may be reading

my production about equestrian so they do not appear
different and in order to engage in conversations and
have the necessary knowledge to not feel left out.

The audience may be Aspirer as they might view my

production about equestrian and aspire to have the lux-
urious and high end lifestyle being portrayed. The audi-
ence also may try to become successful and own horses
like the successful and wealthy families shown in the
magazine. The Aspires want to be like the people they
see which means they may buy horses and attend horse
events.