Zomato

Transforming the Global Restaurant Business

 Introduction
Business Model
Value Proposition
Customers
Scope of Activity
Value Capture
Revenue Sources
Extension of Scope
Competition
Zomato for Foodies
Introduction
Food is a Necessity

Self-
actualization

Esteem
Convenience

Love / Belonging

Safety
Technology

Food
 Food discovery application

 23 countries

 62.5 million registered users

 9 languages

 90 million visits monthly

 1.4 millions restaurant listings

 Founded: 2008
Business model
 Business Model

• Restaurant Pays Zomato for being featured

• User Views restaurant
• More Customer footfall for the restaurant

User Restaurant
 Network Effect

Increasing value for restaurants, users & Zomato with more users & restaurants

Attracted by More Users

Restaurants Users

Attracted by More Restaurants

 Core Competency

Zomato maintains a strong internal structure to complement their business model

Key Resources Key Activities

App / Website Platform Restaurant Advertising

Field Teams
Customer Service

User & Restaurant

Database Data Analysis
 Value Proposition - Users

• Abundant dining options

• Ease decision making process while saving time

Its weekend. I want Personal

Profile Find restaurants
to eat something
nearby

Share
Accurate
experience Dine in Information
 Value Proposition - Restaurants

Zomato enable restaurants to:

Event Management Targeted Advertising Customer Service &

Engagement

Manage Online Presence Track Performance Improved Visibility

Customers
Customer Groups

Restaurants Users

Medium Convenience Seekers

Luxury Food lovers

Small Tourists
 Customer Channels
Zomato maintains different channels of communication with their Customers

App for Business App for User

Dedicated iPad Advertising User

Restaurant

Field Teams Customer Care

Scope of activities
Restaurant business is fragmented
Zomato is tying up the industry
 Vertical disintegration of the restaurant
business

Customer services Restaurant visibility

Beverages Food delivery

Food
Zomato sees an opportunity to Cashless payment

broaden its scope of activities

Restaurant Business

Furnishing Table management

Kitchen appliances Food supply

 Zomato’s scope of
activities

Zomato for business Zomato order Zomato Base

Answer reviews, analytics, Online delivery orders Cloud-based POS system

manage deals and events.

Zomato Book Zomato Whitelabel Zomato Widgets

Table management Personalized restaurant Widgets for restaurant

and reservations smartphone apps
Value capture
 Capturing value with full stack
features
Market where Zomato is performing well :

India Philippines Indonesia Middle East Australia New Zealand

Revenue Sources
Revenue Sources

95.7%
2.8% Latest Update:
1.5%
Feb 8th 2016: Zomato breaks even in 6 countries
out of portfolio of 23 countries.
Proposed Extension of
Scope
 Zomato Supply
• Connect restaurants to suppliers
• Advertising platform for suppliers to 1.4 million restaurants

Supplier Restaurant

Database
 Zomato Consultancy

Input Output
Knowledge from large database Provide advice to restaurants

• Restaurant database

Where
• User data Data
Analytics How
• POS data
What

• Open data
 Zomato Partners
• Leverage its position and partner with other technologies
• Create synergies and add value to their product

UberTaxi UberRush

Book a taxi to the restaurant by Order food through Uber’s food

Uber delivery service
 Zomato Cook

Connecting local cooks and people who want home-cooked food

Local Cooks Foodies/

Tourists
Competitor Analysis
 Challenges

Since Zomato is expanding drastically, they face challenges in different areas:

Geographic Service-based Technology-based

 Competitors

Restaurants guide,
Restaurant shopping, entertainment,
Online Platform Food delivery search & discovery & hospital reviews

40 23 32
Countries India, Singapore etc. India, Australia etc. USA, Europe etc.

Found 2012 2008 2004

Monthly
Users(million) 4.5 90 160
 Competitors Takeover

5
Zomato
Foodpanda
4
Yelp
Rating

0
Delivery Advertisement POS Restaurant Partnership Global
Service Solution Presence
Zomato for Foodies
What we see
Thank You

Aditi Gode – 74
Sahil Gandhi – 85
Pawan Kamat – 86
Manish RY – 88
Shriya Nayak – 105