Conehead Promotions marketing plan

Name and service: Conehead Promotions, to promote and run live music events showcasing Scottish
talent

Target Audience: Students (18- late 20s), music fans, rock and indie fans

Advertising:

 social media (facebook, twitter, Instagram) – this will allow us to engage with our target
audience directly
 Posters – we will advertise upcoming shows by canvassing the cities the events will be
running as well as nearby student bars, clubs and unions

Marketing budget:

 Social media - the social media accounts are free to set up however there is a payment
module which advertises your brand or event to larger audiences, this payment module
starts at £12 and shoots up to the thousands
 Posters – with the creation of posters being online designing the posters is free of charge
however the production of posters would be expensive except that we are able to have our
posters printed at the college for free

Below are screenshots from our social media