NETFLIX

Netflix is a world wide web company that brings us tv shows, documentaries, movies

and more from all over the world. Netflix allows members to enjoy unlimited viewing

of the content without having to watch a single commercials. Netflix offers 1 month

free trial membership. There are 3 memberships plans in Netflix. The plans are basic

plan (watch on 1 device at a time, Standard Definition), standard plan (watch on 2

devices at the same time, High Definition when available) and premium plan (watch

on 4 devices at the same time, includes High Definition and Ultra High Definition

when available) Netflix allows members to watch their favourite tv shows or movies

anywhere, anytime on internet connected devices. Netflix has nearly 150 million

subscribers.

Netflix collects big data through few ways. First, Netflix collects data about ratings

given by the viewers. Next, it collects data about searches made by the members.

Then, it also collects data of the date or day of the movies/shows was watched and on

which device is it watched.

Big data helps Netflix for recommending shows or movies to the member. Netflix

picks out top personalised recommendation from the entire collection based on what

they previously watched or searched.

Big data also helps Netflix to find out the ‘trending now’ shows or movies. A show or

movie will become trend when high number of members view it.
AMAZON

Amzon is the one of the largest and popular online marketplace. The site is widely

known for its wide selection of books, although the site has expanded to sell

electronics, music, furniture, and apparel. Amazon is founded by Jeffrey Bessel in

1994.

Amazon collects big data through few ways. Amazon collects data about product that

customers have searched, products that customers added into your cart, and also the

reviews that customers have wrote about customesr purchase.

Big data helps amazon to recommend products to customers. Amazon will

recommend products to customers based on their things in the shopping cart and what

items they search for most. For example, when customers add a furniture to their

online shopping cart, similar furnitures purchased by other customers are also

recommended for you to purchase. Its encourages customers to buy those products. Its

also help Amazon to generate high annual sales.

Big data helps Amazon introduces ‘one-click ordering’. When customers order any

product with one-click, their order will be automatically charged to the payment

method and shipped to the address associated with their ‘one-click settings’.
Amazon uses big data to manage its price which helps to attract more customers and

increase profits. Prices are set according to the competitors’ pricing, customer’s

activity on the website, order history, and other factors. Prices of the product will

keep on changing every 10 minutes as big data is updated and analyzed. Its leads

Amazon to offers discounts on best-selling items.

INSTAGRAM
Instagram is a social media application that owned by facebook. It was created

by Kevin Systrom and Mike Krieger. The IOS version was launched in October 2010

and the Android version was launched in April 2012.

Instagram almost 800 million active users. Instagram allows us to take, edit and share

photos and videos in our profile. Users can view, like and comment someone’s post.

We also can update stories. We also can save our favourite photos or videos and can

view it later. User also can hide their post in private storage area using ‘archieve’

feature. We also can send private messages with photos and videos to our

followers.We can buy product or add product that they saw in feed or stories into the

shopping list tapping on a tag found and saving it. All these activities create big data.

Big data helps Instagram for search function. Instagram allows us to upload photos

with specific hashtags. The hashtag allows users to find particular photos, events and

places from the millions of uploaded posts.

Big data helps Instagram for advertising. Instagram will show advertisement from

businesses that are interesting and relevant to users based on thier searches and

information about what users do in Instagram such as searches, things that they add in

their shopping list and followers or such as interest and pages that they like Facebook

(parent company).
Big data helps Instagram to improve users experiences. Since Instagram contents are

increasing day by day and it will be challenging for users to find something relevant

in Instagram. Instagram collects all the data of the users about the searches, what

users like, who they follow and interact with and what they save to improve users

experiences. Using these data, Instagram creates a personalized feed for each of the

users.

WAZE

Waze is a one of the most popular navigation app.Waze can be use

in smartphones and tablet computers that have GPS support. The waze software

developed by a Israel company. In 2003, Google bought waze. Waze is free to

download and use.

Waze collects data such as map, travel times and traffic information, fuel price that

updated by initial wazers (waze users) and transmits it to the Waze server. Wazers

continuously update data to make it useful.

Big data helps Waze to enchance its users experiences. Waze does not only shows

map but it also provide information to users about accidents, traffic jams, speed and

police traps during a travel. Waze can also identify the cheapest fuel station near the

user or along their route but this service not available in all the countries. User can

also see other friends also driving to their destination, when users connect to their

Facebook.

Big data enables Waze to contribute data to government. Waze contributes its data to

city planners, transportation departments so that they can design new infrastructure

and plot the most efficient routes for incident response and reroute traffic.