As the role of technology in each of our lives has become increasingly pertinent in many aspects

of our daily functions, it is no secret that social media has become one of the most influential
platforms of our generation. This can be largely attributed to the rising reliance for cell phones
that many people find themselves practicing with the constant accompaniment of technology in
the form of laptops, smartphones and now even smart watches, which makes it easy to get
sucked into the world of Twitter or Instagram at the moment. These forms of entertainment may
provide us with various content to satisfy our curiosities or need for laughter, though an excess
of this material can cause us to lose touch with personal aspects of our own realities, as it is just
as easy to feel put down by social media as it is to find something that makes you feel happy.
When considering the views on media expressed by Sturken and Cartwright, it seems that they
think of visual media as a sense of imagery for concepts or ideas that the author wants to express,
and this content is meant to represent their opinions through this sense of comparison. As I think
of a strong visual argument, I consider the video produced by the Invisible Children organization
in 2012, when they began their campaign in attempt to raise the global awareness of African
Warlord Joseph Kony, which utilized a self-produced ad-campaign promoting his cruel acts
against the African people. Though many of the facts and information referenced by this video
could not be proven or confirmed, the sheer power of the video and it’s message raised a huge
awareness for the cause throughout the country and even though it’s effects arguably had little
long-term durability, the video did a great job for creating immense concern for the issue around
the time of its publication.