Women’s Ba

Amber Martin
Market Research
Competitor brands: Herschel, Topo Designs, Kavu, Jansport
Average pricing: $15 - $100
Notes: Trend of going simple. Classic designs. Spiple shapes and functions.
Ways to make unique
- Fun colors
- Good lines
- Solid function
Design Brief & process
● Simple bag
● Go with satchel design from
fanny pack
● Other option similar style to
Causey Wallet design
● Fun feminine colors (not pink)
First Iteration
Updates

● Added secret pocket on flap ● Adjusted measurements

● Adjusted measurements ● Made landscape style
Color Inspiration
Final Colorways
Final product

TBA Summer/ Fall 2019