} “This book is utterly utterly UTTERLY brilliant. Buy it, itis wonderful.” : Andy Nyman RORY ADAMSDO NOT FORCE IT Forcing yourself to be creative is tough. It's not something we are great ct when we want to be. Keep this in mind. Sitting at a desk with a blank Piece of paper in front of you is the worst place to be creative. Get out, explore, watch films, find inspiration, listen to music, read, go on the internet or surround yourself with creative minds. The critical thing to do is always carry a notebook, or use the notes app on your phone. Jot everything down, and maybe one day you'll have a hundred ideas hiding away in your notes. When I’m stuck for ideas, | usually scroll through my notes and find inspiration there. Sometimes a bad idea looks great two years later.