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Civic Artifact Rhetorical Analysis Paper
Civic Artifact Rhetorical Analysis Paper
Olivia K. McCormick
Lori Bedell
Cas137
5 October 2018
In 1989, the Soviet Union reigned devastating control over Eastern Europe, including Poland,
whereas in the West, the United States took advantage of its freedom to develop the ideologies
and style we know of from the 80’s. In the rhetorical analysis and comparison of a workers’
solidarity poster and politically charged artwork from Keith Haring advocating for the LGBT
community, the difference in rhetoric of the East and West is far more clearly seen (Solidarność,
1989, Haring, 1989). The Polish Solidarność poster’s context within the Soviet Union and its use
of kairos is part of what makes its claim so haunting. Both artifacts, through their notion of
civility by use of emerging ideologies, were a catalyst in breaking down oppressive systems and
were produced in the same year; it is impossible to tell this by the artifacts alone. The importance
of the difference in Eastern and Western governments in 1989 is demonstrated intensely with the
use of rhetoric in Keith Haring’s Silence Equals Death artwork and Poland’s Solidarność poster.
Most importantly, the style of the Solidarność poster is brimming with irony in its intrinsic
proofs. Mainly, the workers’ Solidarity movement in 1989 was led by Lech Wałęsa. Many
consider him a hero for this reason. He was responsible for the movement that resulted in what
can be considered the start of the Soviet Union’s fall. Although Polish people were captivated by
his emerging ideologies and his pleas through pathos, he was convicted of collaborating with the
Communist Secret Police. The idea of an independent self-governing labor union was such a
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strong emerging ideology that Poles viewed their political climate as either following Lech
Wałęsa or facing possible starvation with the dominant Soviet ideology. As the leader of
Solidarność, it is implied through extrinsic proof that the hand depicting peace in the poster is in
fact Mr. Wałęsa’s. Due to Wałęsa’s political controversy and lack of credibility, or ethos, there is
no more fitting symbol than a cuffed hand in a peace sign, both because Poles were
metaphorically shackled to the Soviet Union and still stood up for peace, and because the leader
of the Solidarity movement is a convicted traitor with a Nobel Peace prize. The same idea of
irony is implied with the solidarność poster’s use of color. The color red was widely known and
represented by communists, but through intentional choice the artifact is making it about the
The major proposition of the Solidarność artifact in its color, through intrinsic proof, shows
the battle between peace and control for Poland in the 80’s in relation to the Soviet Union.
Rationing in Poland even further demonstrates the irony of Eastern propaganda wherein the
solidarność poster defies Eastern Ideologies through Kairos and intrinsic proofs what it meant to
live in the East. The Soviet Union generally used intrinsic proofs, specifically pathos. No beer
before two in the afternoon and vegetarian Mondays’ were examples of the government using
emotional appeals to make it seem more normal that the stores didn’t have any meat and the bars
didn’t have any beer. Furthermore, with rationing expanding to meat and cooking oil and
eventually expanding to sugar, then butter, flour, rice, soap, alcohol, and gasoline, Poles grew
increasingly angry. With the Soviet Union taking most of the goods from Poland, ad campaigns
for rationing were a poor attempt at controlling Poland’s feelings toward this. Poland was a
major producer of almost all of what was being rationed and they were the very first people to
have to ration. As one can imagine, gasoline rationing had the most effect on Poland because it
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brought attention to the amount of control the Soviet Union really had. The government made
efforts through pathos to make it seem as though rationing was really for the good of the
individual. This anger toward being controlled bubbled up into the 80’s, a time when Poles were
seriously rebelling against Communism with movements like Solidarność. It is worth mentioning
that the Solidarność movement in Poland started in the Gdansk (formerly Lenin) Shipyard
(Making the History of 1989). The 17,000 ship builders were the backbone of Wałęsa’s
movement because of their commonplaces and similar ideologies. Uneducated himself, Wałęsa
used his commonplaces with the workers to propel his movement, ultimately building an
incredibly strong following. It was the shipyard workers who felt it was rubbing salt in the
wound having so many gimmicky advertisements in the face of rationing. The Solidarność
artifact came from the people. It is this that makes the movement in such opposition to its
rhetorical situation and in further alignment with the United States (Making the History of 1989)
(Inside-Poland.com).
Keith Haring’s artwork used rhetorical style in a much different way. The United States in
the West had been grappling with progressive movements for feminism and the LGBT
administration was widely criticized for not addressing the AIDS crisis, and Haring took
advantage of this glaring negligence. With his ethos as an openly gay man with AIDS in the
1980’s, Keith Haring took advantage of the moment in history when people were first dealing
with AIDS. His artwork cut through the developing fear of the gay community by Kairos. Haring
depicts three shaking characters, each turning a blind eye to a crisis they themselves are in,
ultimately representing fear. Advocating for the LGBT community, Haring depicts a pink
triangle similar to those used to mark homosexuals during the second World War. The impact of
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this is that Haring is trying to project the treatment of homosexuals in the 80’s as unjust. With
this in mind, the pink triangle he uses is pointing up to symbolize hope. His characters are
depicted with pink X’s that represent the disease. Each of his characters are afraid to speak out
The Polish worker’s Solidarity movement in 1989 was surrounded with a starkly different
world view than many countries in general. This makes the movement especially haunting
compared to the United States. Keith Haring’s artwork of the same year, for example, exudes
ideas of the West. It represents what most think about in reference to the 80’s. Although these
artifacts are products of the same year, Poland, struggling in the Communist regime, produced a
harrowing image that is memorable through its difference to other political movements across
the world. The desperation of Poland in 1989 is conveyed through its lack of recognition as an
artifact of the 80’s. Without all the vivid colors, it actually stands out as being suppressed and
held back from its own evolution. In contrast, Keith Haring’s movement for AIDS is memorable
for the opposite reason. As an artist in the West, his haunting use of Kairos for Silence Equals
Death brings his audience’s attention to the shortcomings of the generation. Both of these
artifacts have a hard-hitting use of Kairos in conveying their separately East and West ideologies
To conclude, both artifacts are catalysts for breaking down oppressive systems.
Solidarność breaks down the communist regime by undermining it with the image of a handcuff,
and Keith Haring breaks down stigma about AIDS by his use of the pink triangle. Haring’s use
of “see no evil, hear no evil, speak no evil” was a spin on the Reagan administration’s refusal to
speak about the AIDS crisis, and the shackled peace sign was a way to communicate Poland’s
refusal to be silenced by the Soviet Union. Both artifacts desire a world where every voice is
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heard and treated equally. Haring challenges his audience to act with pride and hope in the same
Works Cited
Haring, Keith. Ignorance Equals Fear Silence Equals Death. 1989.
https://sites.psu.edu/245spring2015/2015/12/13/keith-harings-aids-activism/.
The Art Story Contributors. The Art Story. The Art Story Contributors, 2018.
https://www.theartstory.org/artist-haring-keith.htm. Accessed 26/09/2018.