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evacuees ates
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WHY BOTHER? >»>
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GROCERY STORES ACCOUNT FOR
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TT FMCG SALESZ 5
ENCOURAGING PROSPECTS »>
No need to turn every store to get the opportunities
SoS e... o, $$$$$
poses 20% 20% sssss
Concentrated ~ Home/ Personal Care ~ 15-20%
‘There is so much value in a single % point reduction of OOS
e Cigarettes 3% to 2% ra US $54+K / day
ab C50 4% to 3% ab Us $180+K / day
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HOWEVER, »>
IT ALSO COMES WITH CHALLENGES
DAUNTING TASK UMITED SPACE
cnrekeline an liters Average store size is only 19SQM
WAIT AND SEE MODE UMITED CATEGORIES
RCI 71 pts vs CCl 106 pts ~ Retailers are Cannot handle more than 15 SKUs
not yet fully confident about state of inthe space available
business
RETAILERS NEED F&B DOMINATE SPACE
MONITORING
660% of limited space is occupied by
Just 40% of retail stores comply with food and beverage categories
manufacturer programs if not monitoredNaren
HOW TO BEAT THESE
eR Nelo
NaRran
TO WIN IN TRADITIONAL TRADE
ASN
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WIN THE SHOP, SHOPPER & SHOPKEEPER