Prower BI Dashboard named “ Profile Analysis “ on the marketing campaign for the senior citizen health care program

run by a leading health

care company in US. (Sample data sets only which is not to be scaled.
Profile by State.
This represents a heat map of demographic of US region by state where the population age is 66 years and above who has participated
in the said campaign. Here in this dashboard, the campaign program name is coded as “DUNK’ which is program for the senior citizen health care
program run by a leading health care company in US.

New Profile Registration Opt-Ins

This shows the trend graph of week over week for the month of July upon two variables, the new registration and those who has opted
in for the program.
Database Population Profile Status
This represents the total population across the time period on Active profiles, Inactive profiles and distinct profiles in their marketing
database.

Subscription Opt Status

This represents the trends analysis of opts ins for the “DUNK” program and effectiveness of campaign for each week of July.
Profile by Age range and Gender.
This provides the gender wise distributions from the sample size (data quality issue is perhaps represented because of the skewness
representing in “Unknowns”

Program Code
The drop down box for Program code filters.
Data Sets
The drop down box for the data sample sets.

Time selection
The options to drill the data monthly, quarterly or weekly.