4.

0 MARKET ANALYSIS

Source: Euromonitor (2017)

AirAsia Sdn Bhd
Air Asia Sdn Bhd in 2016 has 14.2% in the market of airlines it increases around
0.6%in 2017 which is 14.8%. On the other hand, air Asia X Sdn Bhd has 4.8 in 2016
and increases 0.3% in 2017 which is 5.1%.

Market Growth Industry

Low Cost Carrier
As we know Air Asia company focus in lost cost carriers. In 2016, Air Asia has
6724.3 million ringgit and increases 611.9million ringgit in 2017 which is 7336.2
million ringgit .