MBMM 3003
M.B.A. DEGREE EXAMINATION,
DECEMBER 2014/JANUARY 2015.
Third Semester
Marketing
INDUSTRIAL MARKETING
(2012 — 2013 Batch onwards)
Time : Three hours Maximum : 100 marks
PART A — (5 x 6 = 30 marks)
Choose any FIVE of the following
uss the nature of Industrial Customers.
Dis
How industrial Marketing Differs from Consumer
Marketing?
Critically evaluate the factors _ influencing
industrial-buying behavior
Does there any significant differences exist
between industrial and consumer market.
Briefly explain the Marketing Information
System.
Explain the process of new product development.I $5 IE Ee
8008 WEN 8 £008 WAN
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