You are on page 1of 2
MBMM 3003 M.B.A. DEGREE EXAMINATION, DECEMBER 2014/JANUARY 2015. Third Semester Marketing INDUSTRIAL MARKETING (2012 — 2013 Batch onwards) Time : Three hours Maximum : 100 marks PART A — (5 x 6 = 30 marks) Choose any FIVE of the following uss the nature of Industrial Customers. Dis How industrial Marketing Differs from Consumer Marketing? Critically evaluate the factors _ influencing industrial-buying behavior Does there any significant differences exist between industrial and consumer market. Briefly explain the Marketing Information System. Explain the process of new product development. I $5 IE Ee 8008 WEN 8 £008 WAN Ot WOY YZq NUEIEyIG “91 uoKeUIOINY oou0g SoTEE Inoqu ssnostp Apo “CT {ABaqeng Sunayreyy a TeEAsNpuy Uo ssa0ons so} ABaqEI48 dopasop 07 MOF ‘yonpord {eoreutm09 gzq oun JO se1Atos sopes oye pu AuIB (P) joripupd of Stinesas pood sap yo eunelesie-nek VA “ET gst qonpoad oyy ayes Mop] (9) gUBisop aejrunts Jo sjonpoad say}0 sBunorey peenpuy YIM o[qeseduios st yonpord ayy ay MOR (q) Ur ABoyeNG [oUUCYD ¥v oFYINULIOY NOX Op MOH “ZT ‘spaepurys yuvaajor ; - . yam saxjdutoo yonpord prepa aeyn A L @) gsvonpoad [etysnput ayy Apissep> nog op MOH “TT suoysondy ‘SusyTeu PeLYSNpur Jo amNyeU ay} ssnosI “OT Suoswar Baty “UoreNTead yonpoad Yo poseq suordo o18aq¥s4s Surmoyjoy 943 jo ovo uaa zee Tera an pur po adios yso88ns xojoyreu JeLysnpur ue sy “oouvUojIod yonpord Asojoussyesun jo sasnvo oy) Ajyuapr 0} Worrsod & ur you st Aueduios yy, “yyord pue sojes ur euypeop YyytM oury YsNo} v SuLDUOIZodxo Mou st uoeredo aprmuoneu YyytM syonpoxd Jo o8uez apim & SuLmounueM SUedut09 Burpeor y ayy urepdxg, : BULMOTTOF 243 Jo ATA Aue asooy (syzew 09 = 01 x 9) — @ LUVd {AdoqeAYg SuyeyaEpy Tetmisnpuy uo ssaoons 10} Ayers dofaaep 0} MOH] “g Axosqnduiog i Q sjeuueyo (seyret 0g = 0¢ x 1) — 9 Lava uorynqiystp Jo suo} pus sasodand ay} exw yey AA Ss

You might also like