Uners of LES Home Progucts comes * 20% (4M respondents) are user of LG's products, + Rest 78% (156 respondents) are nen user af LG's products Table 3 : Source af Information Advertisement 158 TS Family member 4 M% Friend/relative/neighbor | 28 14% Other source 0 38* Logo/slogan is the main part, which makes an cttective advertisement. The slogan of LG is not so remind able by the consumers « If we measure the awareness of LG" ad, it ts 92% (according to survey). * The advertisement of LG needs some modification m it. * According te report 32% respondents think that LG's brands are costly. = Samsung and Videocon are the best competitors in the same segmem SWOT ANALYSIS SIRENGTH ‘+ LG's strategies are more interesied in expanding the market than ‘resting share away from other players. 48¢ [thas not planned for setting up of any new plants where their competitor has planned to set up several new plants. * lt has no extra features in the brand that differentiate its from ‘other competitors, * In LG advertising there is no any Famous personality as Brand “Ambassadors. ‘OPPORTUNITIES. © Itean take the market very well with the new investment of $ 143 millions * It can give a big jerk to ds major competitor SAMSUNG i can increase its number ef products in consumer goods, © Increasing tend of LG of different brand. THREATS * It has continvous threat from SAMSLING as well as various other competitors 50