News Release

For more information, contact:

Jessica Erickson, AT&T
608-692-5340
Jessica.Erickson@att.com

Local Students Urged to Take Pledge to Keep Eyes

on the Road, Not on Their Phones at It Can Wait Event
April is National Distracted Driving Awareness Month;
AT&T, AAA & Wisconsin State Patrol Team Up to Highlight Dangers

EAGLE RIVER, Thursday, April 25, 2019 – As Wisconsin marks Distracted Driving Awareness Month in April, local students learned
today about the dangers of smartphone activities while driving and were encouraged to take the pledge to keep their eyes on
the road and not on their phones during events at the high schools in Eagle River and Three Lakes.

Northland Pines High School in Eagle River and Three Lakes High School teamed up with AT&T*, AAA and the Wisconsin State
Patrol as part of the It Can Wait® campaign to remind students that smartphone activity can – and should – wait until after
driving. Students from Mercer High School joined the Eagle River event, while Phelps students joined the Three Lakes assembly.

“Too many lives have been changed forever because someone decided to text behind the wheel, and we want to spread the
word about how dangerous it can be to focus on your smartphone while driving,” said Northland Pines Assistant Principal Josh
Tilley. “We’re challenging our students to take the pledge to put down their phones when they are behind the wheel. We hope
they will make it a lifelong commitment.”

“With advancements in technology, we know drivers, especially our teens, are no longer just texting behind the wheel,” said
Three Lakes High School Principal Gene Welhoeffer. “Smartphones have many temptations, from social media apps to texting to
video chatting. We hope our students take the It Can Wait message to heart and make the commitment to focus on the road
instead of their phones.”

The events featured AAA’s distracted driving simulator, which allows students to experience the dangers of smartphone activities
behind the wheel. Teens also watched two short films produced as part of AT&T’s “The Face of Distracted Driving” series that
feature stories of teenage boys killed by smartphone distracted driving (Caleb’s story and Forrest’s story).

“The message of our It Can Wait campaign is simple – distracted driving is never okay,” said Scott T. VanderSanden, president of
AT&T Wisconsin. “One glance at your phone while driving can change everything and even cost you your life. We are urging all
drivers, especially our teens, to keep their eyes on the road and not on their phones.”
The assemblies were part of a series of high school events AT&T, AAA and the Wisconsin State Patrol are holding this school year
to drive home the dangers of distracted driving and encourage students to take the pledge. The events are part of AT&T’s It Can
Wait® campaign, which has expanded from a focus on texting while driving to include other smartphone activities now common
behind the wheel.

Research1 from AT&T shows 81% of people admit to texting behind the wheel and 64% admit to snapping and viewing photos
while driving. Other smartphone activities people say they do while driving include: playing music (64%); emailing (60%);
accessing social media (50%); surfing the net (47%); watching or streaming videos (36%); and even video chatting (27%). Nearly
4 in 10 people call distracted driving a habit. And nearly a quarter of people don’t see it as a major problem.

However, research also shows taking action and speaking up can help reduce distracted driving. Seven in 10 drivers who have
pledged at www.ItCanWait.com are keeping their commitment to not use their smartphones while driving. And 57% of people
are more likely to stop driving distracted if a friend or passenger pressures them to.

Wisconsin banned texting while driving over eight years ago on December 1, 2010.

“Operating a motor vehicle is a major responsibility that requires a driver’s full attention,” said Wisconsin State Patrol
Superintendent Anthony Burrell. “Taking your eyes off the road, even for a few moments, can have tragic consequences. To
ensure the safety of all travelers, the State Patrol reminds drivers to always stay focused on the road ahead, slow down, and
make sure everyone is buckled up.”

The It Can Wait campaign has turned into a national social movement with support from organizations all over the country,
including the Wisconsin State Patrol and AAA. Since 2010, AT&T, AAA and the State Patrol have partnered together to hold
events in 160 communities throughout Wisconsin, involving 173 high schools and reaching over 60,700 students. Nationally,
over 36 million people have taken the pledge to not drive distracted by their phone since 2010.

To learn more about the It Can Wait campaign and to take the pledge, please visit www.ItCanWait.com.

*About AT&T Communications

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improve lives. We have the best network according to America’s biggest test.** We’re building FirstNet just for first responders and creating next-generation
mobile 5G. With DIRECTV and DIRECTV NOW, we deliver entertainment people love to talk about. Our smart, highly secure solutions serve over 3 million global
businesses – nearly all of the Fortune 1000. And worldwide, our spirit of service drives employees to give back to their communities.

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1Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December
2017. National panel sample (ages 15-54, drive, and have a smartphone).