Actividad de aprendizaje 3

Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar las necesidades y el

comportamiento de los consumidores para satisfacer sus deseos, teniendo en cuenta que
la idea es exportar el producto seleccionado a un país de habla inglesa ya establecido,
entonces es importante tener en cuenta el vocabulario y las estructuras necesarias en
inglés para elaborar una adecuada consulta y así lograr un mayor conocimiento de las
necesidades y expectativas de los clientes, y con ello obtener una mejor visión de lo que
se pretende ofrecer al mercado internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

o Where do you usually buy your cleaning products?

I buy the products in supermarket of prices under D1.

o Do you consider yourself as a neat person? Why?

Yes, because I am a charitable person, I like to help those who need it.

o Do you feel satisfied with the cleaning products you buy? Why?

Yes, because they are excellent quality products with low prices.

o What kind of cleaning product would you like it to be improved? Why?

I would like to improve the quality of laundry soap, because it is easy to get rid of.

o Mention 5 cleaning product brands you consider as the best ones

These brands I think are the best:

Fabuloso, Ariel, Límpid Patojito, soap Rey y window cleaner sapolio

o Which are the most important aspects to be taken into account to choose a
cleaning product brand?

the most important aspect is the quality of the product.

 o Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

The target population of the product are men and women of all ages, who wish to
consume a fruit with excellent health benefits.

I'm going to talk about an exotic fruit that originated in the wild in the Amazon region.
The gulupa is a very delicious fruit and its uses range from health benefits to personal
care, a product of excellent quality with many benefits for health, within its properties
are the following:

 Thanks to its antioxidant attributes, gulupa helps the cardiovascular system since
it prevents the clogging of the arteries.
 It helps regulate high blood pressure levels.
 It reinforces the detoxification and purification of the colon and the organism, so it
improves the digestive functions.
 It helps to sleep.
 It benefits the reduction of stress levels.
 It acts as an analgesic and anti-inflammatory.
 It is used in treatments for skin, hair and nails.
 It supports treatments for diseases such as degenerative arthritis.
 It is the basis of several multivitamin supplements.
 It has several gastronomic uses, in addition to eating like fruit, that is to say raw, it
is used to prepare juices, ice creams, desserts, salads, among others.
 The oil extracted from its seeds is used in haute cuisine.
 Its flower has uses in ornamentation, in cosmetology and in perfumery.

This product will be proximate exported to Germany so that they can enjoy all the
benefits described above.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés para
ser aplicada a esta población.

Survey format for product introduction

NAME: __________________________________________
CITY: ________________________________
ADDRESS: _______________________________

1. Do you know the fruit? (Gulupa) YES - NO

2. Do you like the quality of the fruit to make other products? YES- NO

3. Are you interested in export or expand market Gulupa you? YES- NO

4. How often consumes Gulupa?

 Day to day
 2 0 3 times a week
 Weekly
 Fortnightly
 Almost no

5. How do you buy the Gulupa?

 Fresh fruit
 Pulp
 Other

6. How much Gulupa you buy frequently?

 1 kg - 100 kg
 101 kg - 300 kg
 301 kg - 1000 kg

7. You need Gulupa for:

 Supermarkets market in products and

 Produce packaged products (jam, jelly)
 Events and hotels offer
 Power consumption

Luis Eduardo Molina Revelo

Negociación Internacional
1667887