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  • Brand MGT ASSIGNMENTS

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    UMAR KHAN
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    The document provides 6 questions for a brand management assignment. Students are asked to answer each question in a minimum of 4 pages of written response. The questions address topics like the meaning of brands, identifying sources of equity for a selected brand, assessing brand awareness and associations, discussing brand resonance, benefits of brand equity, and additional potential benefits of strong brands. Students must submit their written responses by February 5th, 2019.

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    The document provides 6 questions for a brand management assignment. Students are asked to answer each question in a minimum of 4 pages of written response. The questions address topics like the meaning of brands, identifying sources of equity for a selected brand, assessing brand awareness and associations, discussing brand resonance, benefits of brand equity, and additional potential benefits of strong brands. Students must submit their written responses by February 5th, 2019.

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    57 views1 page

    Brand MGT ASSIGNMENTS

    Uploaded by

    UMAR KHAN
    The document provides 6 questions for a brand management assignment. Students are asked to answer each question in a minimum of 4 pages of written response. The questions address topics like the meaning of brands, identifying sources of equity for a selected brand, assessing brand awareness and associations, discussing brand resonance, benefits of brand equity, and additional potential benefits of strong brands. Students must submit their written responses by February 5th, 2019.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    ASSIGNMENTS

    BRAND MANAGEMENT (hand-written, use line paper, every question answer should be
    minimum of four pages)

    Submission deadline: 02-05-19

    Q1: What do brands mean to you? What are your favorite brands and why? Check to see how
    your perceptions of brands might differ from those of others.

    Q2: Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand
    awareness and the strength, favorability, and uniqueness of its associations.

    Q3: Which brand do you have the most resonance with? Why?

    Q4: Can every brand achieve resonance with its customers? Why or why not?

    Q5: Pick a brand. Assess the extent to which the brand is achieving the various benefits of
    brand equity.

    Q6: Can you think of any other benefits of creating a strong brand? What might they be?

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