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Lesson Plan (Strategic Management)(Open Elective Course)

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2 Introduction to strategy - Nature, Objective and importance;
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4 An overview of strategic management; Strategic Management Process,
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6 company’s vision, mission and objectives
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8 Strategic Formulation
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10 Overview of Environmental and organisational Appraisal,
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12 Concentration, Integration, Diversification, Internationalisation, stability, retrenchment
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14 Strategic Analysis and choice using BCG Matrix, General Electric matrix and balance score card approach
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15 Types of strategies.
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17 Strategy implementation
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19 Designing organizational structure
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21 Structural
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22 Behavioural
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23 Functional
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25 operational implementation
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27 Strategy Evaluation and control
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29 Nature and Importance
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32 Strategic and Operational Control
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34 Techniques of evaluation and control

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