Consumer WTP

Ticket Type Less than $4 $4 $6 $8 $10

Single 0% 2% 5% 13% 31%
5 Game 1% 2% 3% 19% 36%
20 Games 1% 7% 23% 28% 25%
38 Game 18% 26% 20% 14% 11%

Ticket Type Less than $4 $4 $6 $8 $10

Single 100.00% 100.00% 98.00% 93.00% 80.00%
5 Game 100.00% 99.00% 97.00% 94.00% 75.00%
20 Games 100.00% 99.00% 92.00% 69.00% 41.00%
38 Game 100.00% 82.00% 56.00% 36.00% 22.00%

Ticket Type Less than $4 $4 $6 $8 $10

Single 1.0000 4.0000 5.8800 7.4400 8.0000
5 Game 1.0000 3.9600 5.8200 7.5200 7.5000
20 Games 1.0000 3.9600 5.5200 5.5200 4.1000
38 Game 1.0000 3.2800 3.3600 2.8800 2.2000

Ticket Type Optimal Price

Single $10
5 Game $8
20 Games $6
38 Game $6

Ticket Type Optimal Price % of consumer # of consumer # of Consumer Revenue

interested in each interested in WTP optimal
ticket type each ticket type Price

Single $10 21% 21000 16800 168000

5 Game $8 11% 11000 10340 82720
20 Games $6 5% 5000 4600 27600
38 Game $6 2% 2000 1120 6720
Total Ticket Revenue 285040
$12 $14
27% 22%
34% 5%
15% 1%
10% 1%

$12 $14
49.00% 22.00%
39.00% 5.00%
16.00% 1.00%
11.00% 1.00%

$12 $14
5.8800 3.0800
4.6800 0.7000
1.9200 0.1400
1.3200 0.1400