B.F.

SKINNER

“anyone can manipulate behavior by first identifying what the person finds rewarding”

Once the rewards of an individual are known, those rewards can be selected that the manager
is willing to give in Exchange for good behavior (Positive Reinforcement psychology)

CARL ROGERS

“in order to effectively address behavior problems, the individual must be persuaded to want
to behave appropriately.”

Done by teaching the person the difference between right or wrong including why the person
should do what is right.