CONTENTS:-

BOARD OF DIRECTORS ............................................................................................................... 3

CHAPTER 1 .................................................................................................................................. 4

1. Introduction ................................................................................................................... 4

CHAPTER 2 .................................................................................................................................. 5

2. Lenovo Group ................................................................................................................. 5

CHAPTER 3 .................................................................................................................................. 6

3. Marketing and sales growth ........................................................................................... 6

3.1 Branding 8

CHAPTER 4 ................................................................................................................................ 10

4. Strategic Human Resources Management At Lenovo Commerce ................................ 10

CHAPTER 5 ................................................................................................................................ 11

5. Operations .................................................................................................................... 11

CHAPTER 6 ................................................................................................................................ 12

6. Hardware and software ................................................................................................ 12

CHAPTER 7 ................................................................................................................................ 13

7. Lenovo-branded phones .............................................................................................. 13

7.1 K800 .................................................................................................................... 13

7.2 K900 .................................................................................................................... 14

7.3 A820 ................................................................................................................... 15

7.4 Vibe X 16

7.5 Vibe X2 16

7.6 Vibe Z2 16

7.7 Vibe Z 16

7.8 Vibe Z2 Pro 17

1
 7.9 Vibe Shot 17

7.10 Vibe S1 17

7.11 Lenovo A7000 17

7.12 Lenovo K3 Note ................................................................................................ 18

7.13 Lenovo K4 Note ................................................................................................ 18

7.14 VIBE K5 and VIBE K5 Plus .................................................................................. 18

7.15 VIBE K5 Note 19

7.16 Lenovo K6 Note ................................................................................................ 19

7.17 Lenovo K8 Note ................................................................................................ 19

7.18 Lenovo Smart Cast ............................................................................................ 20

7.19 Lenovo Lemon 3 ............................................................................................... 20

7.20 Lenovo Vibe B 20

CHAPTER 8 ................................................................................................................................ 21

8. Lenovo Connect ............................................................................................................ 21

CHAPTER 9 ................................................................................................................................ 23

9.1 Mission 23

9.2 Vision 23

COMMENTS AND SUGGESTIONS ...................................................................................... 24

ABOUT THE VISIT .............................................................................................................. 25

2
BOARD OF DIRECTORS

YANG Yuanqing
Chairman and Chief Executive Officer

Gianfranco LANCI
Corporate President and Chief Operating
Officer

3
 CHAPTER 1

1. Introduction

Lenovo Group is the leading IT companies in China. Since its acquisition of

IBM’s Personal Computing Division in 2005, Lenovo is the 2nd PC provider
in the world. Founded in 1984 by eleven computer scientists in Beijing,
China, as the New Technology Developer Inc., it was soon renamed as
Legend and started a new era of consumer PCs in China. In 2004, aspiring to
expand its business globally with a more global-like brand, the company
changed the brand name “Legend” to the “Lenovo”, taking “Le” from
Legend, and adding “novo” the Latin word for “new”, to reflect the spirit of
innovation as the core of the company. The current CEO, Yang Yuanqing
joined Lenovo in 1989 as a salesman, and rose rapidly through its ranks to
CEO in 2005. In less than three decades, with his predecessor, Liu Chuanzhi,
Yang Yuanquing has spearheaded Lenovo’s ascend to its current position
(Kirkland and Orr, 2013). We try to answer the question that how does
Lenovo achieve such a prominent success in less than three decades. In this
chapter we drew the concepts of entrepreneurship and capability
accumulation to explain the competitive strategies adopted in the growth
path of Lenovo.

Entrepreneurship has been perceived as an important factor for the creation

and growth of firms (Kirzner, 1979; Shane and Venkataraman, 2000;
Eckhardt and Shane, 2003; Langlois, 2007). In order to compete in a
dynamic and ever-changing market, an entrepreneurial firm has to
accumulate capabilities, which is usually defined as the capacity to
recognise, conceive, create and exploit opportunities in order to generate
competitive advantages (Mitchelmore and Jennifer, 2010; Jyotsna and
Ananda, 2011; Zahra and Wright, 2011).

4
 CHAPTER 2

2. Lenovo Group

Lenovo is a US$30 billion technology company and the world’s second-

largest PC vendor (Official website of Lenovo: http://www.lenovo.com/).
They have more than 30,000 employees in more than 60 countries serving
customers in more than 160 countries. Lenovo was founded in Beijing and
incorporated in Hong Kong under its previous name, Legend. The company
begins by distributing and installing PCs produced by foreign
manufacturers before expanding into own production of PCs and launching
its own PC brand. In 1988, Lenovo (named Legend before 2004) received
the highest National Science-Technology Progress Award in China for its
invention in Chinese-character. Lenovo now is the largest PC company in
China. Table 1 documents the critical events on the growth pathway of
Lenovo.

In 1994, Lenovo became a public company, listed on the Hong Kong Stock
Exchange. In 1997, it overtook both IBM and Compaq as the leading PC
supplier in China, and since then has remained in the first place and
expanded its share to over 1/3 of the Chinese market since 2012.

Legend Holdings changed its name to Lenovo in 2004 and, in 2005,

acquired the former Personal Computer Division of IBM. For 8 years from
2005 to 2012, Lenovo enjoys faster growth in PC sales than its competitors.
Its PC market share rose to 14.8% from 6.9% globallY. In 2012, Lenovo
became the world's second-largest personal computer vendor by unit sales
in 2012.

5
 CHAPTER 3

3. Marketing and sales growth

Lenovo has implemented an aggressive strategy to replace Samsung as

mainland China's top smartphone manufacturer. It spent $793.5 million in
Wuhan to build a plant that can produce 30 to 40 million phones per year.
Data from Analysys International shows that Lenovo's China smartphone sales
experienced considerable growth in 2012. Lenovo's market share increased to
14.2 percent during 2012's third quarter, representing an increase over 4.8
percent sales growth in the same quarter of 2011. IDC analysts said that
Lenovo's success is due to its "aggressive ramping-up and improvements in
channel partnerships. "Analysys International analyst Wang Ying wrote,
"Lenovo possesses an obvious advantage over rivals in terms of sales
channels." The company's CEO, Yang Yuanqing, said, "Lenovo does not want
to be the second player ... we want to be the best. Lenovo has the confidence
to outperform Samsung and Apple, at least in the Chinese market."

Yang Yuanqing said that Lenovo's strategy for Lenovo devices dictates an
emphasis on its home market of China and emerging markets such as Russia,
Indonesia, India, and the Middle East. Lenovo planned significant product
releases in those markets in 2013. Yang said Lenovo is pursuing this strategy
due to its thin pre-tax profit margin of only 2.6%. He said, "If you don’t have
enough scale, if you don’t have enough volume, it’s hard to make money. If
you don’t have enough market share, it’s hard to make money," Yuanqing
says. "That’s why we enter the markets one by one. When we enter a market,
we want to quickly get double-digit market share."

The LePhone, as Lenovo smartphones were called in China, is offered at a

relatively low price point and is customized for the Chinese market. The
LePhone benefited from strong support from Chinese mobile carriers and
content providers such as Baidu, Alibaba, and Tencent. Having seen rapid
growth in China’s smartphone market, Lenovo has begun efforts to raise its
share in the high-end market by cooperating with Taiwanese chip designer

6
MediaTek in 2012. According to IHS iSuppli, Lenovo was a top-three
smartphone maker in China with a 16.5 percent market share in the first
quarter of 2012. According to a May 2012, report released by IDC Lenovo
ranks fourth in the global tablet market by volume. In November 2012,
Lenovo became the second largest seller of mobile phones in China when
measured by volume.

Lenovo planned to release its smartphones in Nigeria in the second half of

2013 in an effort to find markets where it can sell directly to consumers.
Lenovo picked Nigeria, because unlike South Africa and other African
countries, there is no requirement to partner with a local telecom firm to sell
its phones. Lenovo will sell its phones across as many as six price segments
with the most expensive selling for about US$500. Lenovo said it was
investigating the rest of Africa and that Egypt would be its next target for
expansion.

Lenovo began selling smartphones in Kazakhstan in November 2013. In the

same month, Lenovo announced that it would start selling phones in at least 20
new markets "in the next few quarters." Lenovo said these markets would
include the Middle East, Africa, and Latin America. Yang Yuanqing said that
Lenovo decided to accelerate its expansion after success in Indonesia where
Lenovo achieved 13-percent market share in one year while achieving higher
profit margins than it earns in China.

Lenovo sold about 50 million smartphones in 2013. The same year Lenovo
increased its smartphone sales by 60% from 2012. Most of these sales took
place in China where low and middle-end smartphones were still in great
demand.

Lenovo has assembled a team of senior managers familiar with the Indian
market, launched mobile phones at all price points there, and worked on
branding and marketing in order to build market share. As of February 2014,
Lenovo claims that its sales of smartphones in India have been increasing
100% per quarter while the market is only growing 15-20% over the same
period. Lenovo did marketing tests of its smartphones in November 2012 in

7
Gujarat and some southern cities, where Lenovo already had a strong presence.
Lenovo's strategy has been create awareness, maintain a broad selection of
phones at all price points, and developing distribution networks. Lenovo
partnered with two national distributors and over 100 local distributors. As of
February 2014, more than 7,000 retail outlets in India sold Lenovo
smartphones. Lenovo has also partnered with HCL in order to set up 250
service centres in 110 cities.

In March 2014, Lenovo announced that it would release smartphones in the

United Kingdom. Lenovo said that the launch would go forward regardless of
whether or not its deal to purchase Motorola wins regulatory approval. As of
March 2014, Lenovo was working with Vodafone and other carriers to ensure
that its phones are compatible with their networks. Lenovo expects to release
its first products intended for Britain at the IFA trade show in Germany in
September 2014. Lenovo said that entering the British market would take
about nine months due to the fact that most phones in the United Kingdom are
sold with service contracts. Carriers have strict requirements for the phones
they sell. Lenovo plans to use its current distributors, Exertis Micro-P, Ingram
Micro, and Tech Data to sell its mobile phones.

In late April 2014, Lenovo announced that it projects selling 80 million

smartphones worldwide in the fiscal year that began on 1 April. Lenovo said
that it expects smartphones and tablets to drive its profits in 2014. Yang
Yuanqing said, "We have to look outside China for a bigger market share and
higher profit margins." He also stated that adding that its partnership with
Google, owner of the Android operating system was getting stronger due to
Lenovo's acquisition of Motorola Mobility.

3.1 Branding

The "Le" series of devices, including the LePhone, LePad, and the LeTV were
sold under the "idea" brand outside of China. The LePhone was thus known as
the "ideaphone" in other markets. The "Le" pre-fix means "happy" in
Mandarin Chinese and this branding is only used in Mainland China.

8
In early 2013, Lenovo signed an endorsement deal with Kobe Bryant. Lenovo
says Bryant was selected in order to further internationalize its brand while
appealing to young consumers. Bryant made numerous appearances on behalf
of Lenovo and was its main smartphone marketing campaign of the year in
Asia.

9
 CHAPTER 4

4. Strategic Human Resources Management At Lenovo Commerce

Essay Strategic Human Resources Management (SHRM) is the more practical

management system that helps the company to think ahead and plan for the best meet
of its employees as well as helps the employees to do best for their company as per
its needs. This is the technique of employment management that can create positive
improvement and add value by the combination of employment policies, programs
and practices. According to Storey, Human Resources Management of two
approaches to the timing and method approach compares with management personnel
and human resource management are rooted in manpower planning approach, and see
also focus on the relationship between man and high commitment, which is a key
factor in achieving competitive performance (Storey, 2002). Approach as a strategy
for human resource management and strategic human it is demonstrated resources to
influence business performance and society recent empirical evidence strategy. In
addition, you can develop a strategy for Access to change the system (Liao, 2005).

10
 CHAPTER 5

5. Operations

In May 2012, Lenovo announced an investment of US$793 million in the

construction of a mobile phone research and development facility and factory in
Wuhan, China. The facility, called the Lenovo Industrial Base, was scheduled to start
operations in October 2013. In March 2014, Lenovo renamed its mobile device
division to the Mobile Business Group. It was formerly known as the Mobile Internet
and Digital Home Group.

In August 2015, Lenovo announced that except for ZUK, all of its mobile phone
business would be folded into Motorola Mobility. The Lenovo brand name will no
longer be used on smartphones. This move is a part of Lenovo's strategy to reduce its
product lineup while improving quality. Other Chinese phone makers such as ZTE,
Huawei, and Coolpad are pursuing a similar strategy and have given up releasing
dozens, sometimes hundreds of models per year. Smartphone makers are responding
to weak demand due to market saturation; unit volume decreased 21.9% in the
Chinese mobile phone market in 2014, according to the Chinese Academy of
Telecommunications Research.

Lenovo manufactures smartphones such as the second generation Moto E and

Lenovo K3 Note in Chennai, India under a contract with Flextronics. As of August
2015, the Lenovo plant in Chennai can produce six million phones per year. The
Chennai facility only manufactures for the Indian market. It employees 1,500 people.

11
 CHAPTER 6

6. Hardware and software

All past and current Lenovo smartphones use a customized version of the Android
operating system produced by the Open Handset Alliance led by Google.

Numerous press reports indicated that Lenovo plans to release a phone based on
Microsoft's Windows Phone. According to JD Howard, a vice president at Lenovo's
mobile division, the company will release a Windows-based phone if there is market
demand. A Windows-based phone from Lenovo would be a potentially formidable
competitor against Nokia's Lumia line of smartphones.

At Mobile World Congress in February 2014, Microsoft announced Lenovo as one of

its new Windows Phone 8.1 OEMs; but it wasn't until March 2015 when Microsoft
officially confirmed that Lenovo would manufacture at least one Windows
smartphone in time for the launch of Windows 10 Mobile.

Lenovo invested 100 million yuan in a fund dedicated to providing seed funding for
mobile application development for its LeGarden online app store available for
Chinese users. As of 2010, LeGarden had more than 1,000 programs available for
download to users of the LePhone. At the same time, LeGarden counted 2,774
individual developers and 542 developer companies as members.

Lenovo uses MediaTek's turnkey chipsets that allow mobile phone manufacturers to
focus on improved industrial design and software while reducing costs. As of
November 2013, Lenovo has released four phones using MediaTek chipsets. Lenovo
also has what it calls a "strong relationship" with Intel and Qualcomm.[35]

Lenovo smartphones support the GSM standard, China's indigenous TD-SCDMA 3G

standard used by China Mobile, the WCDMA 3G standard used by China Unicom,
and China Telecom's CDMA 2000 network.

12
 CHAPTER 7

7. Lenovo-branded phones

7.1 K800

Lenovo unveiled the K800 smart phone at the 2012 Consumer Electronics Show in
Las Vegas, Nevada. The K800 uses an Intel Atom Z2460 processor which makes use
of hyper-threading technology to increase its computing power. The K800 has a 4.5-
inch display with 720p resolution. The K800's camera has 8-megapixel resolution.
The demo model shown at CES in 2012 was running the Gingerbread version of
Android.

Figure 7.1: Lenovo K800

13
7.2 K900

The K900 is a high-end smartphone with a 1080p 5.5-inch screen using IPS
technology. The K900's screen has more than 400 pixels per inch and is made with
Corning's Gorilla Glass 2. The K900 is only 6.9 mm thick and weighs only 162
grams. The K900 case is made with a composite of stainless steel and polycarbonate
formed in a unibody mold. The K900 runs on the Intel Atom Z2580 processor, a
dual-core chip, which runs up to 2.0 GHz and utilizes Intel's hyper-threading
technology to improve performance. The device also uses as the graphic engine
Imagination Technologies' PowerVR SGX 544MP2 GPU.

Figure 7.2: Lenovo K900

The K900's camera is one of its distinctive features. It captures pictures with a
resolution of 13 megapixels and has a large aperture f1.8 lens. The K900's lens
allows it to take clear photos in low-light conditions without using a flash. The K900
was the first smartphone to use a f1.8 lens. The front camera has a wide 88-degree
viewing angle in order to make self-photos and video chat more convenient.
14
The K900 was designed specifically with emerging markets in Asia in mind. As of
May 2013, Lenovo sells the K900 in China, India, Indonesia, Russia, the Philippines,
and Vietnam. Lenovo plans to sell the K900 in ten additional markets by the end of
the same year.

7.3 A820

The A820 is another popular dual-SIM smartphone, which in this case is equipped
with an ARM Quad Cortex-A7 MediaTek MT6589 CPU. The phone belongs to the A
series which is an entry-level group of Lenovo mobile devices. But having a
relatively fast 1.2 GHz quad-core CPU, 4.5 inch 540x960 (qHD) resolution IPS
screen (although covered with a standard non-Gorilla glass) and 1 GB of RAM
memory, made it a quite powerful product when released in March 2013. Lenovo
A820 is quite popular in many countries, despite the fact that it is directly available
only in China, India, Indonesia, Russia, the Philippines, and Vietnam. In a review for
Mobile Network Comparison the author summarized that Lenovo A820 "offers
incomparable value compared to almost any phone available on British high streets."

Figure 7.3 Lenovo A820

15
7.4 Vibe X

The Vibe X was unveiled at the IFA 2013 show in Berlin, Germany. Lenovo hopes
that the Vibe X will help it expand its smartphone market share outside of
China.[43][44] The Vibe X's main feature is a 5-inch 1080p display made with
scratch resistant Gorilla Glass 3 from Corning. At this size a 1080p display has a
pixel density of 440 pixels per inch.

7.5 Vibe X2

The Vibe X2 is an Android smartphone with a 5-inch 1080p screen. It has three
colors set in layers and an angular design with no curved edges and a flat back. It
weights 120 grams is 7.27 millimeters thick. An option is offered for the Vibe
Xtension, a battery pack in the form of an additional 5.1 millimeter layer to the back
of the phone. 32 gigabytes of storage come standard. It has an 8-core MediaTek
MT6595 processor and works with LTE. It runs Android 4.4 "KitKat" with Lenovo's
Vibe 2.0 user interface.

7.6 Vibe Z2

Lenovo called the Vibe Z2 a "selfie phone." The Z2 has a back-facing camera with
13 megapixels of resolution and a front-facing camera with 8 megapixels. The Z2 has
a 64-bit Qualcomm processor, 32 gigabytes of storage, a 720p 5.5-inch display, and
has dual SIM slots. The battery is rated at 3,000 mAh. LTE is supported. The body is
7.8mm thick and has unibody design.

7.7 Vibe Z

The Lenovo Vibe Z is a high-end Android smartphone that accepts dual SIMs. It is
7.99 mm thick and has 5.5-inch display. The Vibe Z uses a relatively large 1/3.06-
inch backlit camera sensor paired with a f/1.8 lens and a dual-LED flash in order to
achieve good low-light performance. The front-facing camera has a wide-angle lens
with an 84-degree field of view.

16
7.8 Vibe Z2 Pro

The Vibe Z2 Pro is a high-end Android 4.4 smartphone with a six-inch high-
resolution screen (2,560 by 1,440). The phone also has a metal unibody frame and a
4,000 mAh battery. The Pro is 7.7 mm thick and weighs 179 grams. It runs a
2.5 gigahertz Snapdragon 801 chipset with 3 gigabytes of RAM. Its camera has 16
megapixels of resolution, a dual LED flash, and optical image stabilization. It can
accommodate two SIMs. 32 gigabytes of internal storage is standard.

7.9 Vibe Shot

Lenovo introduced the Vibe Shot smartphone at the 2015 World Mobile Congress.
The device's rear camera has a 16-megapixel sensor with a six-piece modular lens,
autofocus that uses an infrared sensor, a tri-color LED flash, and optical image
stabilization. A hardware shutter button is included in order to avoid the need to open
the camera application. It has an 8-core Snapdragon 615 SoC processor that runs at
1.7 gigahertz, 3 gigabytes of RAM, 32 gigabytes of internal storage, and a five-inch
display with 1080p resolution. The Vibe Shot runs on the Android 5.0 operating
system.

7.10 Vibe S1

Lenovo released the Vibe S1 in India in November 2015. It is a mid-range

smartphone will a metal frame and Gorilla Glass-coated screen and back. It has 5-
inch 1080 by 1920 pixel display, a MediaTek MT6752 processor, 3 gigabytes of
RAM, 32 gigabytes of storage, a 13-megapixel real camera, an 8-megapixel front
camera with a 2-megapixel secondary depth sensor, two SIM card slots, a 2420-man
battery, support for LTE cellular data, and the Android 5.1 operating system.

7.11 Lenovo A7000

The Lenovo A7000 is a big-screen Android mid-ranger, sold as "entertainment on a

budget."[52] The external features include a 5.5-inch IPS HD display, 1280 x 720
pixels (267 ppi - xhdpi), Android 6.0 (marshmallow) upgrade from Android 5.0
(Lollipop). One speaker (Dolby Atmos certified), a 8-megapixel main auto focus

17
camera with LED flash and a 5-megapixel front camera. Internally, it has a 1.5 GHz
8-core (Cortex-A53) MediaTek MT6752M 64-bit processor with 2.GB of RAM, 8-16
GB of storage with room for a 32GB SD card, and a 2900+ mAH rated battery.
Lenovo A7000 covers are available on Madanyu.

7.12 Lenovo K3 Note

Lenovo K3 Note is a mid-range smartphone and later in June is launched in India. It

features a 5.5 inches FHD display and it powered by 1.7 GHz 8-core (Cortex-A53)
Mediatek MT6752 64-bit processor and 2GB Ram and 16GB of storage with µSD
card support up to 32GB. The K3 Note differ from the A7000 with a sharper 5.5-inch
Full HD (1920 X 1080 pixels) IPS display. It has a 13 Megapixel rear camera with
LED flash and 5 Megapixel front camera. K3 Note runs on Android 5.0 (Lollipop)
OS and has 16 GB internal storage along with microSD slot. This can be upgraded to
android Marshmallow 6.0 via official updates. Two versions of this phone is
available. K50a40 rest of the world and K50-t5 which is designed to china mainland.
This phone has dual SIM slots and a 2900 mAh battery.

7.13 Lenovo K4 Note

The Lenovo K4 Note was launched in early 2016. The K4 note is 3.5mm thick at its
thinnest point and weighs 158 grams. It has a 5.5-inch 1080p display with a contrast
ratio of 1000 to 1 protected by Gorilla Glass 3. It uses a MediaTek MT6753
processor, with three gigabytes of RAM. It runs Android 5.1 customized with
Lenovo's Vibe user interface. The operating system will be updated to Android 6.0.
16 gigabytes of storage come standard. Storage may be expanded up to 128 gigabytes
via microSD card. Lenovo K4 has a fingerprint scanner on back and it also come
with Dolby Atmos.The rear camera uses a 13-megapixel sensor with fast focus. The
front camera uses a five-megapixel sensor with focus. Lenovo also launched the
Wooden Edition of K4 Note in India on 14 July 2016 with same set of specifications.

7.14 VIBE K5 and VIBE K5 Plus

The VIBE K5 is a low-end high specification smartphone with a 5-inch screen

launched at the Mobile World Congress in early 2016. It runs Android 5.1,

18
commonly known as "Lollipop". It uses a 64-bit Snapdragon 415 processor and has 2
gigabytes of memory. A microSD card slot allows for the expansion of internal
storage. The battery has a capacity of 2,750 mAh and is interchangeable. Lenovo
claims the device achieves 15.1 hours of talkative on 3G. The K5 Plus is almost
identical but includes a faster Snapdragon 616 processor. Lenovo is also expected to
launch the 4 GB RAM variant of Vibe K5 Note in India on 1 August 2016.

On 1 August 2016, Lenovo launched the 3 GB RAM variant of the Vibe K5 Plus in
India. Apart from increasing the amount of RAM, Lenovo has also increased the
external storage from 32 GB to 128 GB without an increase in price. Lenovo K6
Power is the successor to the K5 plus.

7.15 VIBE K5 Note

On 1 August 2016, Lenovo launched the Vibe K5 Note in India.[62] The device is
offered in two variants in India - 3 GB RAM and 4 GB RAM. It's powered by
MediaTek's Helio P10 octa-core processor and runs on Android 6.0 Marshmallow out
of the box.

7.16 Lenovo K6 Note

The Lenovo K6 Note is a smartphone with 64-bit octacore processor, an 5.5" full HD
display and a 4000 mAh battery. A fingerprint sensor and a 16 MP rear camera plus a
8 MP front camera are built in the metall housing.

7.17 Lenovo K8 Note

The Lenovo K8 Note is a solid upgrade over the earlier device (Lenovo K6 Note) and
comes with 5.5 inches Full HD display and is powered by Helio X23 Deca core
processor and is coupled with either 3GB or 4GB of RAM. The smartphone also
highlights a dual camera setup on the backside and it has a 13MP+ 5MP combination
with a 13MP front camera.

19
7.18 Lenovo Smart Cast

Lenovo announced the Smart Cast at its 2015 Lenovo Tech World conference in
Beijing. The Smart Cast is an Android-based smartphone that uses a built-in laser
projector to project a full-sized keyboard onto the surface below the phone. In
addition to input, the projector can also cast movies and games. The image always
stays in focus due to the fact that it is laser based.

7.19 Lenovo Lemon 3

The Lenovo Lemon 3 was launched in early 2016. It has 5-inch 1080 by 1920 pixel
IPS display, a 1.5-gigahertz Qualcomm Snapdragon 616 system-on-a-chip, 2
gigabytes of memory, an Adreno 405 graphics processor, 16 gigabytes of bullt-in
storage, and dual SIM card slots. It supports 4G LTE including the radio bands used
in India. Its battery has a capacity of 2750 mAh; Lenovo claims this will deliver 15
days of standby time on 4G or 6.2 hours of continuous video playback. Storage can
be expanded with a microSD card.

7.20 Lenovo Vibe B

In 2016 Lenovo launched an entry-level 4G smartphone branded Lenovo Vibe B,

with Android 6.0 Marshmallow.

20
 CHAPTER 8

8. Lenovo Connect

At the Mobile World Congress in 2016, Lenovo introduced Lenovo Connect, a

wireless roaming service. This service works across devices, networks, and
international borders in China, Europe, the Middle East, and Africa. Lenovo Connect
eliminates the need to buy new SIM cards when crossing borders. Lenovo Connect
started service for phones and select ThinkPad laptops in China in February 2016.

21
 Table 2 Market Shares of Top 4 PC Manufacturers in China (%)

Rank 1992 1996 1997 1998 2002 2006 2011 2012

1 AST COMPAQ Lenovo Lenovo Lenovo Lenovo Lenovo Lenovo

(26.9) (9.2) (10.7) (21.5) (27.3) (27.6) (29.5) (35.5)

2 COMPAQ IBM IBM IBM IBM Founder acer acer

(18.5) (6.9) (7.5) (6.2) (9) (13%) (10.9) (9.5)

3 Greatwall Lenovo COMPAQ Founde Founder HP Dell Dell

(11.2) (6.9) (6.7) r(5.9) (5) (9) (10.4) (9.4)

4 IBM(5.2) HP(6.7) HP(6.5) HP Dell(5) Dell(9) HP(8.5) HP(5.3)

(5.6)

Sources: Xie & White (2004) and public information.

22
 CHAPTER 9

9.1 Mission

Lenovo mission statement 2017

“Our mission is to become one of the world’s great personal technology companies. We
aspire to achieve this objective by leading in three key areas:

Personal Computers: Lead in PCs and be respected for our product innovation and
quality.
Convergence: Lead the industry with an ecosystem of devices, services, applications and
content for people to seamlessly connect to people and web content.
Culture: Become recognized as one of the best, most trusted and most well-respected
companies to work for and do business with.”

9.2 Vision

Milko van Duijl, senior vice-president of mature markets for Lenovo, recently
discussed how the company was able to fix a long floundering IBM business, why
Lenovo believes it will eventually dethrone HP as global PC market monarch, and
how it plans to maintain its reign

23
COMMENTS AND SUGGESTIONS

 The main objective of the study is to know about the operations that are occured
in “LENOVO Smartphones”.

 To know about the process of getting EMI process.

 To give comments and suggestions.

24
 ABOUT THE VISIT

 I went to Lenovo Mobile Phones Dealers in West Godavari, Andhra Pradesh at

22/03/2018.

 I asked the details about Lenovo Mobiles.

 And the manager provide to me the details.

 Garther the information about my operation work out.

25