COMPREHENSIVE PROJECT REPORT

ON

A study on Factors affecting habit of Newspaper Readers

L.J. Institute of Management Studies

Institute Code -729

Under the Guidance of

Dr. Neha Shah
(Associate Professor)

In partial fulfilment of the requirement of the award of the degree of

Master of business administration (MBA)

Offered By
Gujarat Technological University
Ahmedabad
MBA Academic Year 2017-2019

Prepared by: Enrollment No

Rahul Vaghela 177290592112
Divya Jain 177290592060
 Students’ Declaration

I hereby declare that the Comprehensive Project titled “A study on Factors affecting habit
of Newspaper Readers” is a result of our own work and our indebtedness to other work
publications, references, if any, have been duly acknowledged. If we are found guilty of
copying from any other report or published information and showing as our original work, or
extending plagiarism limit, we understand that we shall be liable and punishable by the
university, which may include being declared Fail in the CP examination or any other
punishment which the university may decide.

Enrollment no. Names Signature

17729052060 Divya Jain

177290592112 Rahul Vaghela

 INSTITUTE CERTIFICATE

Date: __/__/____

“This is to certify that this Comprehensive Project titled “A study on Factors

affecting habit of Newspaper Readers ” is the bonafide work of (Rahul Vaghela/
177290592112, Divya Jain / 177290592060) that has carried out their project under my
supervision? I also certify further, that to the best of my knowledge the work reported herein
does not form part of any other project report or dissertation on the basis of which a degree or
award was conferred on an earlier occasion on this or any other candidate. I have also
checked the plagiarism extent of this report which is _____ % and it is below the
prescribed limit of 30%. The separate plagiarism report in the form of html / pdf file is
enclosed with this.

Rating of Project Report [A/B/C/D/E]: ______

Signature of the Faculty Guide

(Dr. NEHA SHAH)

Signature of Principal/Director
(Dr. Siddharth Singh Bist)
Plagiarism Report
 ACKNOWLEDGEMENT

“The success of any person is not only his hard work but it is also the support and co-
operation one gets for success”.

Apart from an individual effort, the success of any project depends largely on encouragement
and guidelines of many others. We take this opportunity to express our gratitude to the people
who have been instrumental in the successful completion of this project.
We had a wonderful opportunity to make a research of “Newspaper Reading : The different
factors affecting newspaper reading habit of Young Adults in Ahmedabad City” as a part of
our practical training of sem-4.
We would also like to thank Dr P.K. Mehta Sir and Dr Siddarth Singh Bist (Director) for
providing us the opportunity.
Dr. Neha Shah Faculty of L.J Institute of Management (LJIMS) our guide, who helped us
with successful completion of project and give valuable suggestions and opinions for the
project.
We express our Gratitude to the L.J Institute of Management (LJIMS) for support and the
environment it has provided.
We hope that we can build upon the experience and knowledge that we have gain and make
valuable contribution toward this industry in coming future.
 SUBJECT INDEX

Chapter No. Particulars Page No.

1 Company Introduction
2 Literature Review
3 Research Methodology
4 Data Analysis

INTRODUCTION
The paper business sees no risk to its survival within a reasonable time-frame from the
computerized media in spite of the seething discussion over the maintainability of the print
media because of the approach of the advanced papers and web reports The Hindu (2009).
India has the second biggest print advertise on the planet with a readership base of more than
350 million. The flood of advanced media infiltration, advertise immersion and changing
media utilization propensities has prompted decelerating course and readership in the once
created worldwide markets. The Indian market, notwithstanding, keeps on remaining because
of the low dimension of print media infiltration. It is always sponsored by the expanding
generally speaking media infiltration and low dimensions of computerized media entrance.

Within excess of 62,000 papers printed, of which, roughly 92 percent comprises of Hindi and
other vernacular dialects; the structure of the Indian print media industry is described by an
abnormal state of fracture and provincial decent variety. The convergence of English papers
course is principally cantered around the metro urban communities and urban regions, while
Hindi and other provincial papers fundamentally focus on the non-metro populace. 92 percent
of the Indian print advertises involves papers and magazines which request an offer of the
equalization 8 percent. Papers are very subject to commercial incomes to enhance the low
spread costs accordingly contributing around 70 percent of paper incomes and the rest being
course incomes. On account of magazines, course incomes include around 60 percent of the
absolute magazine incomes due to the higher spread costs of magazines.

Outlook for the Print sector

Assessments propose that the Indian Print Media portion has developed by two percent in
2009 to INR 175 billion from INR 172 billion out of 2008. Because of the proceeded with
effect of the financial lull from the last 50% of 2008 onwards, print publicizing incomes
crashed by 5 percent in 2009 with a fall in promoting incomes of English papers. The
development of provincial print (but at lower than chronicled levels) adjusted for this
misfortune, however in a carefully normal manner. In 2009, the general notice volumes of
English papers declined by 1 percent. A higher presentation to antagonistically affected
divisions, for example, BFSI, Real Estate, Tourism, and Automobiles and so forth brought
about a huge promotion income decrease in English papers. Provincial papers created by 8
percent amid 2009. Dissemination incomes developed by 13 percent as organizations end
eavored to ensure their edges through expanded spread costs. This pattern will most likely be
brief and spread costs would cut back to before levels after some time particularly with
expanding rivalry and potential extension by different players into new markets.

In 2010, the general print showcase estimate is anticipated to grow 8 percent to INR 190
billion, with some assistance from commercial drove recuperation bolstered by halfway
monetary recuperation and arrival of repressed interest and promotion spending plans. The
general print advertise is required to develop at a 9 percent CAGR to INR 269 billion in the
following five years. Key drivers of development would be:

• Overall increment in promotion spend on the back of monetary recovery and development
in advertisement spend to GDP proportion, which at 0.41 percent is lower than China (0.75
percent) and most created countries.

• Increasing print entrance and reach particularly in level 2 and level 3 urban communities
bolstered by great socioeconomics, expanding obtaining force and development in education
levels.

Both the paper distributing and the magazine fragments are relied upon to develop at a yearly
rate of nine percent throughout the following five years and are anticipated to achieve INR
249 billion and INR 20 billion separately by 2014, reports

Regional Print – Readership

Local papers which target roughly 0.98 billion of the absolute populace rule the print
fragment in the nation. Of the in excess of 62,000 papers printed, around 92 percent are
distributed in Hindi and other vernacular dialects. The objective gathering of the English
papers are primarily the urban populace in the metros which structure around 0.5 billion of
the absolute populace.

Thus, provincial language papers additionally overwhelm the readership insights with just a
single English paper (The Times of India) in the best 20 papers and none in the best 10
papers. A correlation of the readership of top 5 productions in different real Indian dialects
(set out underneath) demonstrates that Hindi papers (159 million perusers) have altogether
high readership when contrasted with English papers (31 million perusers). A portion of the
vernacular language papers with to a great extent state explicit perusers, for example,
Bengali, Telugu, Tamil and Marathi have higher readership than English papers, reports INS
(2009).

Be that as it may, English Print acquires a commercial offer which isn't in accordance with its
readership. In spite of the fact that Hindi and territorial papers harvest high readership and
flow figures, it is the English dailies which take a gigantic segment of the notice incomes.
Industry gauges call attention to that the commercial rates in English dailies are 5– multiple
times the rates for Hindi and vernacular papers. English dailies are focused at the number of
inhabitants in urban India, who are portrayed by their high acquiring force and in this way the
essential target group of onlookers for publicists.
English papers add to around 45 percent of the promotion advertise, with local print including
the equalization 55 percent offer. An examination of the expense per thousand of English
dailies with Hindi and vernacular papers (for an example of papers and districts) is set out
underneath.

Corporate

For the essential review of the exploration comprises of Newspapers, Advertising Agencies
and Readers. An example of six biggest dailies ,Times of India, The Hindu, Deccan
Chronicle, Hindustan times, The Economic Times and Malayala Manorama were chosen
dependent on the Audit authority of Circulation ( ABC June – Dec 2009) figures. Concerning
Advertising Agencies – Top five promoting organization in India as far as Economic
occasions Brand Equity Agency Reckoner 2009 was chosen and they are Ogilvy, JWT, Lowe,
Mudra and McCann Erickson. The profiles are point by point beneath.

Hindustan Times
The Hindustan Times was the brainchild of the Akalis who felt that a daily paper in English
would empower them to contact a group of people other than the Punjabi-understanding one.
This was in the year 1922. From the beginning the daily paper was set up to contradict the
British. The Hindustan Times at last appeared on September 1924 and was initiated by
Mahatma Gandhi.

The daily paper was to wind up a chief patriot daily paper of the capital in the turbulent years
going before autonomy. From an unassuming start in a three-story constructing, the
organization has extended its tasks from print to other media channels like radio, web,
occasions and showcasing, and vital associations, as a component of its undertaking to build
up itself as a monster media aggregate in the present circumstances.

HT Media (BSE, NSE) has today developed to wind up one of India's biggest media
organizations.

Delivered by a publication group known for its quality, development and honesty, Hindustan
Times (English daily paper) and Hindustan (Hindi daily paper through a backup Hindustan
Media Ventures Limited),Hindustan Times is the decision for about 3.7 million perusers
crosswise over India, who swing to it day by day for news, data, investigation and
excitement. Hindustan, the gathering's Hindi day by day, keeps on being the second-biggest
every day in the nation with an aggregate readership of 36.6 million,(based 0n Indian
Readership Survey (IRS) for the primary quarter (Q1) of 2011. The two dailies appreciate
solid brand acknowledgment among perusers and also promoters.
Notwithstanding Hindustan Times, HT Media likewise distributes a national business daily
paper, Mint. Mint is a one-of-its-kind daily paper as in the organization has a selective
concurrence with the Wall Street Journal to distribute Journal-marked news and data in India.
Mint is today the second-biggest business daily paper in India with nearness in the key
markets of Delhi, Mumbai, Chennai, Bengaluru, Chandigarh, Pune, Kolkata, Hyderabad and
Ahmedabad.

Hindustan Times, Delhi, is India's biggest single-version day by day. Riding on the
exceptional achievement of the daily paper in Delhi, Hindustan Times made an effective
passage into the business capital of India – Mumbai, in July 2005.
The gathering's news gateway HindustanTimes.com, with more than 2 million one of a kind
guests and 100 million site visits for each month, is one of the biggest news entryways in the
nation. It has reliably been positioned among the best 10 news destinations on the planet by
Forbes and offers inside and out scope and examination to its clients.
The business news site, www.Livemint.com, covers business and related news in India and
additionally over the world. Livemint.com is the coordinated offering with Mint.
Livemint.com consolidates the publication quality of Mint with a best-in-class web interface
and a determination of online devices that guide the clients to remain over the improvements
in the business world and also assist them with speculations.
The gathering has begun new business - "Key Partnerships" - devoted to take into account the
promoting needs of development organizations by giving them a cashless type of publicizing
and working up their brands along these lines upgrading the estimation of the business. This
division recognizes development organizations and goes into vital associations with them.
HT Media has likewise made its raid into electronic media. Enhancing its ambit of tasks, the
organization in a counseling association with Virgin Radio, has propelled the FM radio
channel - Fever 104. Right now accessible in Delhi, Mumbai, Bengaluru and Kolkata, Fever
104 has built up a solid nearness as being a standout amongst the most energetic channels on
air. In a limited capacity to focus, channel's ascent has been fleeting considering its situation
in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the ubiquity outlines.

Print - English
 Hindustan times
 Hindustan times supplements
 Mint
 HT Next
 PACE
 Metro Now
 Mint Supplements
 Conclave Mint – Clarity through Debate

Print - Hindi
 Hindustan
 Nandan
 Kadambini
 Hindustan Supplements
 Print & Digital Services

Internet
 HindustanTimes.com
 HT Syndication
  LiveMint.com
 Shine.com
 HT Mobile 54242
 f. Desimartini.com

Times Group
The Times Group is the biggest media administrations combination in India. It is going by
siblings Samir and Vineet Jain. The organization has eleven distributing focuses, fifteen
printing focuses, fifty-five deals workplaces, Over 7000 representatives, five dailies,
including two of the biggest in the nation with approx 4.3 million, duplicates flowed day by
day, two lead magazines, twenty-nine specialty magazines achieving 2468 urban areas and
towns, thirty-two Radio Stations, two Television News Channels, one Television Life Style
Channel and turnover in abundance of USD 700 million, timesofindia.com (2010)

Times Brands its major brands include:

 The Times of India, World's largest English-language broadsheet daily newspaper in
terms of circulation
 The Economic Times, India's largest financial daily, and the world's second largest in
terms of circulation after The Wall Street Journal
 Maharashtra Times, India's largest Marathi daily
 Navbharat Times, the largest Hindi Daily in Delhi and Mumbai
 Mumbai Mirror India's largest circulated compact newspaper
 Kolkata Mirror, a city specific online portal
 Ahmedabad Mirror
 Pune Mirror
 Bangalore Mirror, Bangalore's first morning compact daily
 The Times of India - Kannada
 Times Private Treaties, Partnering Ideas. Accelerating Growth.
 Vijaya Karnataka, India's largest Kannada daily.

The Times of India

The Times of India (TOI) is an English-language broadsheet paper that is generally perused
all through India. It has the biggest course among all English-language papers on the planet,
over all configurations (broadsheet, newspaper, smaller, Berliner and online).It is possessed
and overseen by Bennett, Coleman and Co. Ltd. which is claimed by the Sahu Jain family.

In 2008, the paper revealed that, with a course of over 3.14 million it was affirmed by the
Audit Bureau of Circulations as the worlds biggest selling English-language day by day
paper, putting as the eighth biggest selling paper in any language on the planet. As indicated
by the Indian Readership Survey (IRS) 2010, the Times of India is the most generally perused
English paper in India with a readership of 13.4 million. This positions the Times of India as
the top English paper in India by readership. As indicated by ComScore, TOI Online is the
world's most-visited paper site with 159 million site visits in May 2009, in front of the New
York Times, the Sun, Washington Post, Daily Mail and USA Today sites.

History

The Times of India was established on November 3, 1838 as The Bombay Times and Journal
of Commerce, amid the British Raj. Distributed each Saturday and Wednesday, The Bombay
Times and Journal of Commerce was propelled as an every other week release. It contained
news from Britain and the world, just as the Subcontinent. The day by day releases of the
paper were begun from 1850 and in 1861, the Bombay Times was renamed The Times of
India. In the nineteenth century this paper organization utilized in excess of 800 individuals
and had a sizable dissemination in India and Europe. It was after India's Independence that
the responsibility for paper passed on to the then popular mechanical group of Dalmiyas and
later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain gathering from Bijnore,
UP.

Supplements

The Times of India accompanies a few city-explicit enhancements, for example, Delhi Times,
Calcutta Times, Bombay Times, Hyderabad Times, Indore Times, Kanpur Times, Lucknow
Times, Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times,
The Times of South
Tabloids:
 Mumbai Mirror
 Kolkata Mirror
 Bangalore Mirror
 Ahmedabad Mirror
 Pune Mirror
 Indore Mirror
The Times Group, one of the most respected business houses in India, the 168-year-old group
is a market driver across all media platforms.

The group's brands include

 The Times of India - World's largest broadsheet English daily
 The Economic Times - India's largest and world's second largest financial daily
 Navbharat Times – Popular Hindi daily newspaper
 Maharashtra Times – Popular Marathi daily newspaper • Mumbai Mirror – Leading
morning newspaper in Mumbai
 Radio Mirchi - India's largest FM radio network
 Planet M - India's largest chain of music stores
 Zoom - Lifestyle television channel
 Times Now - Television News channel (in association with Reuters)
 Filmfare - India's largest English film magazine (published in association with BBC)
 Times Jobs – India’s leading job portal
 Simply Marry – India’s leading matrimonial portal
 Magic Bricks – India’s premier real estate portal

The Economic Times

he Economic Times is an English-language Indian day by day paper distributed by the

Bennett, Coleman and Co. Ltd., (This organization alongside its other gathering organizations
is all the more famously known as The Times Group).The Economic Times, began in 1961, is
India's biggest and among the world's best 3 English Business dailies with an everyday
dissemination of more than 620,000 copies.The Economic Times is distributed at the same
time from 10 Metropolitan Cities-Mumbai, Delhi, Bangalore, Chennai, Kolkata, Lucknow,
Hyderabad, Ahmedabad, Chandigarh and Pune. The organization likewise distributed the
Navbharat Times, the Maharashtra Times, Femina, and Filmfare. Its primary adversaries are
the US-based The Wall Street Journal and London based Financial Times, both of the papers
distribute a few universal releases.

The Economic Times is portrayed by its salmon-pink paper, which it replicated from the
better-known Financial Times. It is sold in every single real city in India. In June 2009, it
likewise propelled a TV slot called ET Now.

 Brand Equity (Weekly) - this is a weekly colour supplement that appears every
Wednesday, which covers marketing, advertising, media and market research.
 Corporate Dossier is a supplement that appears every Friday, along with The
Economic Times aimed at the CEOs of corporate India, with a special focus on
management and strategy.
 ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at
the burgeoning band of Indians who want to see and know about their country and the
rest of the world -- through Indian eyes.
 ZigWheels is a weekly all-colour supplement covering all aspects from the auto
industry from new launches and trends to ancillaries and personalities.
 "ET Realty"

The Hindu
The Hindu, began in 1878 as a week by week, turned into an everyday in 1889 and from that
point on has been consistently developing to the course of 14,66,304 duplicates (ABC: July-
December 2009) and a readership of about 4.06 million.
The main issue of The Hindu was distributed on September 20, 1878, by a gathering of six
young fellows, driven by G. Subramania Aiyer, an extreme social reformer and teacher from
Thiruvaiyyar close Thanjavur. Aiyer, at that point 23, alongside his 21-year-old individual
guide and companion atPachaiyappa's College, M. Veeraraghavachariar of chingleput, and
four law understudies, T.T. Rangachariar, P.V. Rangachariar, D. Kesava Rao Pantulu and N.
Subba Rao Pantulu were individuals from the Triplicane Literary Society. The British-
controlled English language neighborhood papers had been crusading against the
arrangement of the primary Indian, T. Muthuswami Iyer, to the Bench of the Madras High
Court in 1878. "The Triplicane Six," trying to counter the predominant frames of mind in the
English language press began The Hindu on one British rupee and twelve annas of acquired
cash. Aiyer was the supervisor and Veeraraghavachariar the Managing Director. The main
publication announced, the Press does offer articulation to general assessment, yet in addition
alters and forms it."
Three of the understudies before long left the paper and took up professions in law, while
Pantulu kept on composing for The Hindu. The authors of the paper kept up an impartial
position with respect to British standard, and once in a while, as in a publication of 1894, held
that British principle had been helpful to Indian individuals. "Notwithstanding, it was
similarly persuaded that the Anglo-Indian Press ought to be tested, authoritarian officials
censured, and the maltreatment of intensity uncovered," composes history specialist S.
Muthia.
The workplaces moved to leased premises at 100 Mount Road on December 3, 1883. The
paper began printing at its own press there, initiated "The National Press," which was set up
on acquired capital as open memberships were not imminent. The structure itself turned into
The Hindu's in 1892, after the Maharaja of Vizianagaram, Pusapati Ananda Gajapati Raju,
gave The National Press an advance both for the structure and to do required development.
Its assertive editorials earned The Hindu the nickname, the Maha Vishnu of Mount Road.
"From the new address, 100 Mount Road, which to remain The Hindu's home till 1939, there
issued a quarto size paper with a front-page full of advertisements - a practice that came to an
end only in 1958 when it followed the lead of its idol, the pre-Thomson Times - and three
back pages also at the service of the advertiser. In between, there were more views than
news." After 1887, when the yearly session of Indian National Congress was held in Madras,
the paper's inclusion of national news expanded essentially, and prompted the paper turning
into a night day by day beginning April 1, 1889.
The Hindu's autonomous publication stand and its solid and adjusted introduction of the news
have throughout the years, won for it the genuine consideration and respect of the general
population who matter in India and abroad. The Hindu uses present day offices for news
gathering, page arrangement and printing. It is imprinted in thirteen focuses including the
Main Edition at Chennai (Madras) where the Corporate Office is based. The printing focuses
at Coimbatore, Bangalore, Hyderabad, Madurai, New Delhi, Vizag, Thiruvananthapuram,
Kochi, Vijayawada, Mangalore, Tiruchirappalli and Kolkata are associated with fast
information lines for news transmission the nation over.

On Mondays
 Metro Plus
 Business Review
 Education Plus
On Tuesdays
 Metro Plus
 Young World
 Book Review
On Wednesdays
 Metro Plus
 Job Opportunities
On Thursdays
 Metro Plus
 Nxg
 Science, Engineering, Technology & Agriculture
On Fridays
 Features
 Cinema Plus
On Saturdays
 Metro Plus Weekend
 Property Plus

On Sundays
 Weekly Magazine
 Downtown
 Retails Plus
 Classifieds
 Open Page
 Literary Review, every fist Sundays

Apart from The Hindu, the group publishes:

 The Hindu Business Line - Business Daily
 Sportstar - Weekly Sports magazine
 Frontline - Fortnightly magazine
 Survey of Indian Industry - An annual review on Indian Industries
 Survey of Indian Agriculture - An annual review on Indian Agriculture
 Survey of the Environment - An annual review of the Environment
 THE HINDU SPEAKS ON series - Libraries, Information Technology, Management,
Education, Religious Values, Music, and Scientific Facts.
 Regional newspaper

Divya Bhaskar

Divya Bhaskar is a Gujarati newspaper in Gujarat, India, owned by D B Corp Ltd. It is one of
the highest circulation Gujarati dailies, with the most number of editions in Gujarat.

In 2003, the Bhopal-based Bhaskar Group identified Ahmedabad, Gujarat as the city with
highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It
surveyed 12, 00,000 households, Template: MOS: DIGITS with a team of 1050 surveyors, 64
supervisors, 16 zonal managers and 4 divisional managers.[1] The surveyors were gathered
largely through posters at colleges and word-of-mouth publicity, instead of expensive print
and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik
Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team
was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in
adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on
23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record).
Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the
Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price
reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became
the largest circulated Gujarati daily with 11.5 copies

The group's pre-launch door-to-door twin-contact launch program has been recognised as an
Orbit shifting innovation. It has won Business Process Innovation award by Marico
Foundation, and is a case study in several B-schools including Indian Institute of
Management, Ahmedabad and SPJIMR. The case study reveals, Divya Bhaskar become most
popular among all other Gujarati newspapers because of its erotic news and relationship
related column.

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC- Audit Bureau of
Circulations (India) and has the most editions by any newspaper in Gujarat. It is published
from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Sauras
htra Samachar) and Junagadh (as Sorath Bhaskar)
 Sandesh

Sandesh is a leading daily newspaper in Gujarat It is published in Gujarat and was founded
in 1923.

The Ahmedabad-based Gujarati newspaper is also published from Mumbai, Vadodara, Bhuj,
Surat, Rajkot and Bhavnagar. Sandesh has 7 supplements published: Sanskar, Nari, Ardha
Saptahik, Nakshatra, Cine Sandesh, Kids World, Shraddha, Action Replay, and
Business@sandesh. The Sandesh also publishes Gujarati weekly and Sandesh International
from Chicago, Illinois, United States Gujarati daily Sandesh came up with 3D edition in
Ahmedabad. Apart from the regular newspaper, a 16-pages supplement, showcased
advertisements in 3 dimensional views for which special glasses had been provided with the
feature. The newspaper had come up with 2.5 Lac copies in the market for that day.

The newspaper claimed that this is the first 3D edition in the Gujarati newspaper domain.
Parthiv Patel, Managing Director, The Sandesh Ltd, stated, “This is just a step forward in our
endeavour to provide better mileage and opportunities to our business associates and offer a
new experience to our readers.”

The best way to predict change is to create it. And when you do it, with unflinching
conviction, you create a transformation that lasts for generations. For over 90 years, the
Sandesh Group has been ushering change with its powerful presence across the media
spectrum including print, broadcast, digital, activations and outdoor solutions. Today that
same heritage, experience and expertise is enriching the lives of families by altering the real
estate landscape and helping build businesses by incubating ideas.

The edition carried 3D advertisements from diverse segments of the industries such as real
estate, telecom, healthcare, consumer durables, FMCG, retail outlets, jewelers, hospitality
etc.

Meanwhile, Devanshu Gandhi, MD, Vadilal Industries, the leading advertiser, stated, “Being
in the food industry, it is important that our product shots are excellent and appealing to the
consumers. Sandesh’s 3D feature gave us an opportunity to highlight our ice creams such that
the reader would feel that it is served right in front of them.”
It is said that the hand that rules the press, the radio, the screen and the far spread magazine;
rules the world. That is why at Sandesh, we don’t just seek to change, but challenge status
quo. We don’t just deliver answers, but capture history in the making – always benchmarking
ourselves to the highest standards of credibility. That’s what makes the Sandesh Group one of
the biggest and most influential media houses in the region. Our legacy represents the
irrepressible spirit and definitive voice of journalism.

A 90 year tradition that is Unparalleled. Unbiased Uncompromising. Every day, before the
break of dawn, a dynamic editorial team and a powerful network of distributors and business
associates deliver a nine decade old tradition to your doorstep. A tradition that is a unique
synthesis of views, information and upright journalism. Every story is infused with
unparalleled authenticity and neutrality, empowering readers with the most knowledgeable
and analytical news coverage.

Also, Uday Bhatt, CMD, Galaxy Group of Companies, remarked, “It was like presenting the
customer with a 3D model of our scheme through the feature.”
The Sandesh Limited is a listed and public limited company with Head Quarter at
Ahmedabad. Till 1984, Sandesh was a single edition newspaper published from Ahmedabad.
Then under an expansion programmed new editions were launched from Baroda, Surat,
Rajkot and Bhavnagar in 1985, 1989, 1990 and 1998 respectively.

Gujarat smachar

Gujarat Samachar is a Gujarati language daily newspaper in India.

It has headquartered in Ahmedabad. It has one branch in Surat as well and distributes editions
from Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Mumbai, Mehsana, Bhuj and New
York City.

The paper was founded in 1932, and acquired by Shantilal Shah (1920-c.1984) in 1952. Its
first issue was published on 16 January 1932

Gujarat Samachar is a Gujarati language daily newspaper in India. It is a leading Gujarati

newspaper in the Indian states of Gujarat and Maharashtra with the average daily readership
of 4.6 million as per Indian Readership Survey 2014.
It enables us to be at the forefront in providing latest and the breaking news at all hours. We
always aim to cover each and every segment of the society not withstanding their cast,
religion, economic status and give due emphasis to all the adverse viewpoints.

On the social side it has been our endeavor to connect to the society on a person to person
basis by drawing attention and highlighting the difficulties and limitations faced by the
common man in order to pave way for discussions or policy formation with an aim of
providing solutions in all the sectors and sections of the society.

We at "Gujarat Samachar" follow a kind of nonaligned policy and concentrate only to provide
the factual information without any prejudice to who so ever may be in the ruling side. This
eventually makes us dear to the people who wish to have the facts straight without any
maneuver to change the nature of information by blending it with individualistic viewpoints.
The contrast between the news pages and the editorial section is sufficient enough to prove
our point.
 Literature Review

Devendra Kumar et.al (2011) conducted a study on “Newspaper reading habits of

University students. A case study of Chaudhary Charan Singh University, India.” It is
concluded that majority of the students spent time in reading newspapers is one to two hours
daily. Students prefer to read editorial sections, followed by sports and political news.
Majority of the students read newspapers to get information and improve their general
knowledge in recent study

Nagashetti, V. Nand Kenchakkanavar, Anand, Y. (2015)

Evaluated a study on “Newspaper Reading Habits Among The Students of Municipal Arts
and Commerce College, Laxmeshwar: A Sociological Perspective. ”Newspaper is a most
essential part of acquiring knowledge and the current affairs which are most required part of
education. The students can get easily present news and motivating things
by reading a newspaper. The reading of newspaper is library least value and Figure 2 denotes
hat distribution of Frequency of visit to library

Vinesh Ottuparammal (2016) conducted a study entitled marketing

orientation of the newspaper industry in Kerala examined reader orientation,
communication & coordination, marketing mix orientation, competitor orientation and
technological orientation of the newspaper industry in the State of Kerala. In his study, he
suggested introducing a separate system for the distribution of newspaper sat the door step of
potential readers. The existing system lacks the availability of newspaper boys for the final
distribution of newspapers. In order to tackle the problems related. In the distribution of
newspapers, the installation of an automatic vending machine in busy railway stations and
bus stands should be considered.

Sridhar & Sainath (2003) conducted a case study of „Times of India group‟
for innovations in marketing strategies in the newspaper business. As a part of the study, a
survey has been conducted among the readers on innovation in the marketing strategy of
trimming and slimming the size of newspapers. The data were collected from 357 newspaper
readers by using structured questionnaires. The results of the study revealed that the readers
very carefully observe all the changes and innovations introduced in the newspaper business.
They argued that such an understanding of the sensitivity of the reader is crucial for the
success of marketing strategies.

Kidd, Eve (2004) opines that in his examination "Baiting the youthful: Have endeavours to
"develop" youthful paper peruses been fruitful?" that for a very long while, paper readership
has gradually yet relentlessly declined. Numerous individuals in the business felt that the way
to stop the decay was drawing in more youthful peruses. In view of this objective, the
Newspapers in Education developer appeared in the mid-1950s as an approach to bring
papers into youngsters' lives. In 1992, The New York Times expanded its endeavours to
advance the software engineer in centre and secondary schools in New York and neigh
bouring states and as an outcome, all through the '90s, papers across the country attempted to
draw in youthful peruses.

Malthouse and Calder (2003) uncover that paper readership is normally estimated by a
solitary variable, for example, recurrence of utilization, measure of utilization, and so forth.
They contend that readership can't be completely portrayed by a solitary measure and
proposed regarding it as an inactive variable mirroring the time, recurrence and culmination
of readership on both Sundays and weekdays.

Lin, Carolyn A. (2000) "Data Utility, Reader Interest, Publication Rating and Student
Newspaper Readership" researches understudy inspiration for perusing an undergrad paper,
including assessments of execution and substance inclinations and finds that general help for
desires got from utility hypothesis; that localism (for example grounds news) stays one of the
most grounded specialties for a urban school paper; and that heavier perusers saw higher
utility and assessment evaluations of the paper over the majority of its part segments.

Bentley, Clyde Howard (2000) investigated the intensity of propensity and custom on paper
readership in his examination, "Fill my heart with joy: Ritual, reliance and the propensity for
paper perusing". As per him, while some paper perusing propensities, for example, the
morning walk down the garage for the paper or the mind-clearing day by day fight with the
crossword confuse have taken on folkloric status in prominent writing, yet academic research
on constant perusing is rare.
The power and coordination of paper utilize that permitted the development of a paper
perusing propensity record uncovered that propensity is a power in paper readership that is
free of the conventional statistic drivers of readership while the impact of propensity on both
the apparent significance of perusing a paper and on perusing recurrence is little, it is critical,
exceptionally unmistakable and very hearty. Further he finds that peruses with elevated
amounts of paper propensity likewise have recognizable qualities. They are less worried
about utility than peruses with low dimensions of propensity and are bound to feel
"burdened" if paper conveyance is postponed. He contends that stimulation related things, for
example, funnies and crosswords are of more noteworthy enthusiasm to those with large
amounts of propensity; however grouped publicizing is of lower intrigue.
Factors affecting selection of a newspaper:

i. Price of a Newspaper
ii. Quality of Language used
iii. Reporting with accurate facts
iv. Use of appropriate titles
v. In depth coverage of News
vi. Promotional Schemes Offered
vii. Celebrity Columns
viii. Reporting without celebrity inclinations
ix. Well drafted articles
 RESEARCH METHODOLOGY

Descriptive research design is used because it provides all the opportunities to cover all the
aspects that are required to conduct the research and get an appropriate outcome for the
understanding of the consumers reading habit.

Problem Statement:
 With the invasion of digital media and the fast growing competition, newspaper
industries losing its market.

Objective:
Primary Objectives
 To understand & analyse consumer reading preferences so that newspaper companies
can target their market accordingly.

Secondary Objective
 To study consumer preferences towards what would they prefer during the reading
process.
 To know what are the factors that affect the reading process of consumer.
 To study about various interest area of readers.

DATA COLLETION SOURCES:

Primary Data:
 In the context of this project report, the Primary Data is collected through
Questionnaire.
Data Collection Method:
 Survey And Interview
Data Collection Tools:
 Questionnaire
Method for data analysis:
 P-Chart
 Basic mathematical calculations
 C-Square test

SAMPLING PLAN:
1. Target population:
 Students And readers of newspaper

2. Sample size:
 The study has conducted on the basis of 201 respondents.

3. Sampling Unit:
 Each unit will be selected Random sampling.

4. Sampling method:
 Sampling method used in this research is Non probability Convenience sampling.

5. Geographical scope:
 Area is selected on the basis of the convenience. The area selected for framing the
sample is Ahmedabad city.
 Data Analysis

Age

Frequency Percent Valid Percent Cumulative Percent

15-25 96 58.2 58.2 58.2

26-35 41 24.8 24.8 83.0

Valid 36-45 16 9.7 9.7 92.7

46-Above 12 7.3 7.3 100.0

Total 165 100.0 100.0

 2. Gender

Frequency Percent Valid Percent Cumulative Percent

Male 98 59.4 59.4 59.4

Valid Female 67 40.6 40.6 100.0

Total 165 100.0 100.0

According to the above graph we can conclude that 59% respondents are male & remaining
41% are females.
 Occupation?

Frequency Percent Valid Percent Cumulative Percent

Student 93 56.4 56.4 56.4

Job/Service 51 30.9 30.9 87.3

Valid Self Employed 15 9.1 9.1 96.4

Other 6 3.6 3.6 100.0

Total 165 100.0 100.0

 3. Do you believe everything you read in the newspaper?

Frequency Percent Valid Percent Cumulative Percent

Yes 83 50.3 50.3 50.3

No 44 26.7 26.7 77.0

Valid
Maybe 38 23.0 23.0 100.0

Total 165 100.0 100.0

50% respondents say that they believe in everything which they read in newspaper.
23% respondents are not sure about the same.
And 27% of them says no, that they don’t believe in everything they read in newspaper.
 4. How often do you read newspaper?

Frequency Percent Valid Percent Cumulative Percent

Everyday 97 58.8 58.8 58.8

1-2 Times a week 38 23.0 23.0 81.8

Valid 3-4 Times a week 10 6.1 6.1 87.9

Rarely 20 12.1 12.1 100.0

Total 165 100.0 100.0

We can conclude from the above graph that most people i.e. 59% readers read newspaper on
daily basis.
And 12% respondents read newspaper rarely.
 5. How much time do you spend in a reading newspaper?

Frequency Percent Valid Percent Cumulative Percent

Less than 20 min 92 55.8 55.8 55.8

21 Min-an hour 57 34.5 34.5 90.3

Valid
More than an hour 16 9.7 9.7 100.0

Total 165 100.0 100.0

According to the above chart more number of respondents i.e. 56% readers spends less than
20 minutes to read newspaper.
 6. Do you have a habit of reading newspaper?

Frequency Percent Valid Percent Cumulative Percent

Yes 92 55.8 55.8 55.8

No 50 30.3 30.3 86.1

Valid
Maybe 23 13.9 13.9 100.0

Total 165 100.0 100.0

We can say that 56% readers have the habit of reading newspaper.
And 30% of them say that they don’t have the habit of reading newspaper.
 7. Which of the following newspaper do you read?

Frequency Percent Valid Percent Cumulative Percent

Times of india 39 23.6 23.6 23.6

Economics Times 21 12.7 12.7 36.4

Mint 22 13.3 13.3 49.7

Valid Hindustan Times 20 12.1 12.1 61.8

DNA 19 11.5 11.5 73.3

Other 44 26.7 26.7 100.0

Total 165 100.0 100.0

We can conclude from the above data that Times of India covers the highest market as 24%
readers prefer the same.
And other newspapers include Gujarat Samachar, Divya Bhashkar and Sandesh which have
maximum preferences in Ahmedabad as 27% respondents prefer these newspapers.
 8. Which part of the newspapers do you read mostly?

Frequency Percent Valid Percent Cumulative Percent

Political news 26 15.8 15.8 15.8

Entertainment news 50 30.3 30.3 46.1

Sports news 43 20.0 20.0 66.1

Valid
Crime news 13 7.9 7.9 73.9

Advertisement 33 26.1 26.1 100.0

Total 165 100.0 100.0

As young generations are more into sports as well as in entertainment purpose, % prefer
Entertainment News and % prefer Sports News.
 9. Which place do you prefer to read the newspaper?

Frequency Percent Valid Percent Cumulative Percent

Home 91 55.2 55.2 55.2

Office 42 25.5 25.5 80.6

Valid Library 24 14.5 14.5 95.2

Book Store 8 4.8 4.8 100.0

Total 165 100.0 100.0

55% respondents says that they are comfortable in reading newspaper at home as 55%
readers choose home and following the same 25% readers says that they prefer office t read
the newspaper.
 10. Why do you choose newspaper rather than other media?

Frequency Percent Valid Percent Cumulative Percent

To get latest updates and

63 38.2 38.2 38.2
news

Developing language skill 36 21.8 21.8 60.0

Simply pass time 34 20.6 20.6 80.6

Valid
Avoide conversation 11 6.7 6.7 87.3

It has become a habit 14 8.5 8.5 95.8

Entertainment purposes 7 4.2 4.2 100.0

Total 165 100.0 100.0

38% readers say that they need to get latest updates as well as news so they read newspaper
and 22% readers wants to develop their language skills.
 11. How often do you buy a newspaper?

Frequency Percent Valid Percent Cumulative Percent

Never 42 25.5 25.5 25.5

Daily 84 50.9 50.9 76.4

Weekly 19 11.5 11.5 87.9

Valid
Twice a week 5 3.0 3.0 90.9

Some time 15 9.1 9.1 100.0

Total 165 100.0 100.0

51% buys the newspaper on daily basis and 25% readers says that they never buy newspaper.
 12. Reasons for increase in the time spent on a newspaper?

Frequency Percent Valid Percent Cumulative Percent

More time available now 50 30.3 30.3 30.3

Parents insist in to read 25 15.2 15.2 45.5

My friend also started reading 23 13.9 13.9 59.4

Valid
Need to gain more knowledge 44 26.7 26.7 86.1

Quality of content 23 13.9 13.9 100.0

Total 165 100.0 100.0

30% readers says that they have more time available now so they have increase the time spent
on newspaper.
And 27% readers have to gain more knowledge.
 13. Reasons for decrease in the time you spent on a newspaper?

Frequency Percent Valid Percent Cumulative

Percent

More time being spent on

44 26.7 26.7 26.7
academic

Getting news throught internet 66 40.0 40.0 66.7

Valid
Depend more on tv for news 40 24.2 24.2 90.9

Expensive 15 9.1 9.1 100.0

Total 165 100.0 100.0

We can conclude from the above chart that 40% readers says that they got news from internet
so they spend less time on reading newspaper.
And 27% readers need to spend more time on their academics.
 14. Which newspaper formats to you prefer reading?

Frequency Percent Valid Percent Cumulative Percent

Compact 58 35.2 35.2 35.2

Tabloid 34 20.6 20.6 55.8

Valid
Broadsheet 73 44.2 44.2 100.0

Total 165 100.0 100.0

44% readers prefer broadsheet and 35% readers prefer compact.

 15. What do you prefer in reading newspaper?

Frequency Percent Valid Percent Cumulative Percent

Print media 69 41.8 41.8 41.8

Valid Electronic media 96 58.2 58.2 100.0

Total 165 100.0 100.0

58% are now preferring electronic media to read newspaper as there are many different reasons to shift from
print media to electronic media.
 16. If electronic media, then why do you switch from print media to electronic media?

Frequency Percent Valid Percent Cumulative Percent

Distribution problem 15 9.1 15.6 15.6

Easy Availability of news on

30 18.2 31.3 46.9
electronic media

Comparatively more expensive 32 19.4 33.3 80.2

Valid
Don't get proper information 9 5.5 9.4 89.6

Needs a specific time for reading

10 6.1 10.4 100.0
newspaper

Total 96 58.2 100.0

Missing System 69 41.8
Total 165 100.0

Out of those 58% who read newspaper through print media 33% readers says that they feel that print media is
comparatvely more expensive.
 HYPOTHESIS

 H01: For different place to read a newspaper and how much time spend on
reading newspaper.
 H02: How often read a newspaper, and why choose read newspaper.
 H03: Readers Occupation and which part readers most read.

Testing
 H01: For different place to read a newspaper and how much time spend on
reading newspaper.

Which place do you prefer to read the newspaper? * How much time do you spend in a
reading newspaper? Cross tabulation

How much time do you spend in a

reading newspaper?
More
Less than 21 Min-an than an
20 min hour hour Total
Which place do place Count 55 28 8 91
you prefer to read
Expected Count 50.7 31.4 8.8 91.0
the newspaper?
% within Which place do you 60.4% 30.8% 8.8% 100.0%
prefer to read the newspaper?

% within How much time do 59.8% 49.1% 50.0% 55.2%

you spend in a reading
newspaper?

Office Count 24 11 7 42
Expected Count 23.4 14.5 4.1 42.0
% within Which place do you 57.1% 26.2% 16.7% 100.0%
prefer to read the newspaper?

% within How much time do 26.1% 19.3% 43.8% 25.5%

you spend in a reading
newspaper?

Library Count 11 12 1 24
Expected Count 13.4 8.3 2.3 24.0
% within Which place do you 45.8% 50.0% 4.2% 100.0%
prefer to read the newspaper?
 % within How much time do 12.0% 21.1% 6.3% 14.5%
you spend in a reading
newspaper?

Book Count 2 6 0 8
Store
Expected Count 4.5 2.8 .8 8.0
% within Which place do you 25.0% 75.0% 0.0% 100.0%
prefer to read the newspaper?

% within How much time do 2.2% 10.5% 0.0% 4.8%

you spend in a reading
newspaper?

Total Count 92 57 16 165

Expected Count 92.0 57.0 16.0 165.0
% within Which place do you 55.8% 34.5% 9.7% 100.0%
prefer to read the newspaper?

% within How much time do 100.0% 100.0% 100.0% 100.0%

you spend in a reading
newspaper?

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 12.541a 6 .051

Likelihood Ratio 12.453 6 .053
Linear-by-Linear Association 1.548 1 .213
N of Valid Cases 165

a. 5 cells (41.7%) have expected count less than 5. The minimum expected count is .78.

 H02: How often read a newspaper, and why choose read newspaper.

How often do you read newspaper? * Why do you choose newspaper rather than other media? Cross
tabulation
Why do you choose newspaper rather than other media?

To get latest developing Simply avoid it has

updates and language pass conver become a Entertainme
news skill time sation habit nt purposes Total
How often Everyday Count 46 21 12 3 12 3 97
do you read
Expected Count 37.0 21.2 20.0 6.5 8.2 4.1 97.0
newspaper
? % within How often 47.4% 21.6% 12.4% 3.1% 12.4% 3.1% 100.0
do you read %
newspaper?
 % within Why do you 73.0% 58.3% 35.3% 27.3% 85.7% 42.9% 58.8
choose newspaper %
rather than other
media?
1-2 Times a Count 9 11 8 6 2 2 38
week
Expected Count 14.5 8.3 7.8 2.5 3.2 1.6 38.0

% within How often 23.7% 28.9% 21.1% 15.8% 5.3% 5.3% 100.0
do you read %
newspaper?
% within Why do you 14.3% 30.6% 23.5% 54.5% 14.3% 28.6% 23.0
choose newspaper %
rather than other
media?
3-4 Times a Count 4 2 3 0 0 1 10
week
Expected Count 3.8 2.2 2.1 .7 .8 .4 10.0

% within How often 40.0% 20.0% 30.0% 0.0% 0.0% 10.0% 100.0
do you read %
newspaper?
% within Why do you 6.3% 5.6% 8.8% 0.0% 0.0% 14.3% 6.1%
choose newspaper
rather than other
media?
Rarely Count 4 2 11 2 0 1 20
Expected Count 7.6 4.4 4.1 1.3 1.7 .8 20.0

% within How often 20.0% 10.0% 55.0% 10.0% 0.0% 5.0% 100.0
do you read %
newspaper?
% within Why do you 6.3% 5.6% 32.4% 18.2% 0.0% 14.3% 12.1
choose newspaper %
rather than other
media?
Total Count 63 36 34 11 14 7 165
Expected Count 63.0 36.0 34.0 11.0 14.0 7.0 165.0
% within How often 38.2% 21.8% 20.6% 6.7% 8.5% 4.2% 100.0
do you read %
newspaper?
% within Why do you 100.0% 100.0% 100.0 100.0 100.0% 100.0% 100.0
choose newspaper % % %
rather than other
media?

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

a
Pearson Chi-Square 36.832 15 .001
Likelihood Ratio 36.428 15 .002
Linear-by-Linear Association 2.549 1 .110
N of Valid Cases 165

a. 15 cells (62.5%) have expected count less than 5. The minimum expected count is .42.
  H03: Readers Occupation and which part readers most read.

Occupation? * Which part of the newspapers do you read mostly? Cross tabulation

Which part of the newspapers do you read mostly?

Political Entertainment Sports Crime

news news news news
Occupation? Student Count 18 28 16 10
Expected Count 14.7 28.2 18.6 7.3

% within 19.4% 30.1% 17.2% 10.8%

Occupation?
% within Which part 69.2% 56.0% 48.5% 76.9%
of the newspapers
do you read mostly?

Job/Service Count 5 14 9 2
Expected Count 8.0 15.5 10.2 4.0

% within 9.8% 27.5% 17.6% 3.9%

Occupation?
% within Which part 19.2% 28.0% 27.3% 15.4%
of the newspapers
do you read mostly?

Self Count 3 5 7 0
Employed
Expected Count 2.4 4.5 3.0 1.2

% within 20.0% 33.3% 46.7% 0.0%

Occupation?
% within Which part 11.5% 10.0% 21.2% 0.0%
of the newspapers
do you read mostly?
Other Count 0 3 1 1
Expected Count .9 1.8 1.2 .5

% within 0.0% 50.0% 16.7% 16.7%

Occupation?
% within Which part 0.0% 6.0% 3.0% 7.7%
of the newspapers
do you read mostly?

Total Count 26 50 33 13
 Expected Count 26.0 50.0 33.0 13.0

% within 15.8% 30.3% 20.0% 7.9%

Occupation?
% within Which part 100.0% 100.0% 100.0% 100.0%
of the newspapers
do you read mostly?

Chi-Square Tests

Value df Asymp. Sig. (2-sided)

a
Pearson Chi-Square 22.625 12 .031
Likelihood Ratio 26.567 12 .009
Linear-by-Linear Association .000 1 .989
N of Valid Cases 165

a. 11 cells (55.0%) have expected count less than 5. The minimum expected count is .47.

Hypothesis Person Chi- P-Value Result

square value

H01 12.541 .051 Accept

(Reading Place v/s Time spent on
a newspaper)

Ha1

H02 36.832 .001 Accept

(how often read a newspaper
v/s why choose read newspaper)

Ha2

H03
(Occupation v/s which part you 22.625 .031 Accept
read most)
Ha3
 Findings
 More respondents according to our research read newspaper on daily basis.
 Less time is been spend on reading newspaper.
 Times of India cover the highest market as 24% readers prefer the same. And other
newspapers include Gujarat Samachar, Divya Bhashkar and Sandesh which have
maximum preferences in Ahmedabad after Times of India as 27% respondents prefer
these newspapers.
 Young generations are more into sports as well as in entertainment purpose.
 More respondents are comfortable in reading newspaper at home.
 Readers need to get latest updates and news so they read newspaper as well as they
wants to develop their language skills also so they prefer newspaper.
 Readers says that they have more time available now so they have increase the time
spent on newspaper.
 Usage of Internet is been increasing day by day so they spend less time on reading
newspaper.
 Readers now prefer electronic media to read newspaper so they are shifting from print
media to electronic media.
 Suggestion
 For retaining customers newspaper companies can put some daily activities like
quizzes so that young adults would take interest and use alternative of lowering down
the prices, which would help company to retain their old customers as well as
attracting some new customers.
 They should organize events and invite existing customers as well as professionals so
that they can have proper knowledge about the products.
 By calling regularly to solve problems faced by customers after taking subscription.
 Customers also facing distribution problem so companies need to revisit their
distribution channels.
 Learnings
 Paid newspapers are no longer able to attract young new readers. They are in
competition with new media like the Internet. On the contrary, free newspapers gather
lots of young readers.
 So we learn from our research that how newspaper companies target their market to
retain their customers.

Limitations:

 Due to limitation of time sample of only 201 respondents were chosen.

 The survey was carried through questionnaire and the question was based on
perception.
 The sample for survey chosen only from a limited area.
 Some of the respondent may be biased in giving reason.
 Complete data was not available due to company privacy and secrecy
 Conclusion
 We can conclude from the whole project that as the market of print media is been
decreasing day by day companies should take different steps so that they can again
capture their market again.
 Different Steps companies can take are as under:-
 Lowering the rates.
 Re-visit their distribution channels
 Re-visit their content
 Annexure

Name

Age

Gender
1. Male
2. Female

Working status?
1. Student
2. Job/Service
3. Self employed
4. other

Do you read newspaper?

1. Yes
2. No

Do you believe everything you read in the newspaper?

1. Yes
2. No

How often do you read newspaper?

1. Everyday
2. 1-2 times a week
3. 3-4 times a week
4. Rarely

How much time do you spend reading newspaper in day?

1. Less than 20 min
2. 21 min and an hours
3. More than an hours

Do you have a habit of reading newspaper?

1. Yes
2. No
Which of the following newspaper do you read?
1. Times of India
2. Economics times
3. Mint
4. Hindustan times
5. DNA
6. Other

Which part do you read the newspaper?

1. The news section
2. The opinion section
3. The Entertainment news
4. The Sports news
5. Crime news
6. The classified section
7. Advertisement

Which place do you read the newspaper?

1. Home
2. Office
3. Library
4. Book store

Why do you choose newspaper rather than other media?

1. To get latest updates and news
2. Developing language skill
3. Simply pass time
4. Avoid conversation
5. It has become a habit
6. Entertainment purposes

How often do you buy a newspaper?

1. Never
2. Daily
3. Weekly
4. Twice in week
5. Some time
Reasons for increase in the time spent on a newspaper?
1. More time available now
2. Parents insist in to read
3. My friend also started reading more
4. Need to gain more knowledge
5. Quality of content

Reasons for decrease in the time you spent on a newspaper?

1. More time being spent on academic
2. Getting news through internet
3. Depend more on TV for news
4. Expensive

Which newspaper formats do you prefer reading?

1. Compact
2. Tabloid
3. Broadsheet

What do you prefer in reading newspaper?

1. Print media
2. Electronic media

If electronic media, then why do you switch from print media to electronic
media?
1. Distribution problem
2. Easy availability of news on electronic media
3. Comparatively more expensive
4. Don’t get proper information
5. Needs a specific time for reading newspaper