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Fabio De Felice, Antonella Petrillo, Alessandro Silvestri, (2015) "Offshoring: Relocation of production
processes towards low-cost countries through the project management & process reengineering
performance model", Business Process Management Journal, Vol. 21 Issue: 2, pp.379-402, https://
doi.org/10.1108/BPMJ-01-2014-0008
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Offshoring Relocation of
production
Relocation of production processes processes
towards low-cost countries through
the project management & process
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379
reengineering performance model
Received 30 January 2014
Fabio De Felice Revised 22 June 2014
Accepted 16 September 2014
University of Cassino and Southern Lazio, Cassino, Italy
Antonella Petrillo
University of Naples “Parthenope”, Naples, Italy, and
Alessandro Silvestri
University of Cassino and Southern Lazio,
Cassino, Italy
Abstract
Purpose – Nowadays, especially after the recent financial downturn, companies are looking
for much more efficient and creative business processes management. They need to place better
solutions on the market in less time and with lower costs. Companies are achieving these goals
of efficiency always more by using the offshoring strategy. It commonly describes a company’s
relocation of a business process from one country to another, typically manufacturing processes
towards low-cost countries (Brazil, Russia, India, China and South Africa – BRICS area). The purpose
of this paper is to propose a methodological approach based on project management tools
that supports the decision-making process in order to help companies in optimizing the re-engineering
production processes and improve management costs. The framework provided in this paper is
grounded on available literature and from the authors’ personal experiences in managing
several projects.
Design/methodology/approach – This paper seeks to propose a Project Management
Process Reengineering performance model (PMPR) for managing projects of reengineering of
processes and applies it in a real case study concerning the relocation of an automotive glass
production line.
Findings – The model proposed in this paper should serve as a valuable tool to facilitate a successful
BPR design in the project management and intends to assist companies as they operate projects of
transferring and optimizing production lines.
Originality/value – This paper proposes a PMPR model with a methodological approach which
integrates efficiency and effectiveness estimators applicable to company needs. Thus, the aim of the
paper is to develop a methodology and technical approach for the redesign and realization of
a production line in consequence of its relocation.
Keywords Project management, Relocation, Business process re-engineering (BPR), Low-cost,
Offshoring
Paper type Research paper
1. Introduction
Competitive success of manufacturing firms is largely determined by the success of the
Business Process Management
products they introduce onto the market (Bertoni et al., 2009). Many researchers are Journal
investigating the reasons why projects fail (Gallagher, 1995). They provide lists of Vol. 21 No. 2, 2015
pp. 379-402
factors believed to contribute to project management success or failure. The definitions © Emerald Group Publishing Limited
1463-7154
for project management continue to include a limited set of success criteria, namely the DOI 10.1108/BPMJ-01-2014-0008
BPMJ iron triangle (cost, time and quality). Atkinson (1999) analysed several works herewith
21,2 described: Oisen almost 50 years ago suggested cost, time and quality as the success
criteria bundled into the description (Oisen, 1971); Wright (1997) reduces that list
and taking a customer’s view, suggests only two parameters are of importance, time and
budget; many other writers like Turner (1993), Morris and Hough (1993), Wateridge (1998)
and Ballantine et al. (1996) all agree that cost, time and quality should be used as success
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382 literature to improve the performance of existing processes (see Figure 1).
Analysing the growth of IT-enabled services offshoring, it is linked to the availability
of large amounts of reliable and affordable communication infrastructure following the
telecommunication and internet expansion of the late 1990s. Coupled with the digitization
of many services, it was possible to shift the actual production location of services
to low-cost countries in a manner theoretically transparent to end-users. Services
include administrative services, such as finance and accounting, HR, and legal; call
centers; marketing and sales services; IT infrastructure; application development;
and knowledge services, including engineering support, product design, research and
development, and analytics.
However, no previous study attempts to empirically demonstrate the relationship
between BPR, project management, performance measurement and quality
improvement (see Figure 2).
The main company idea of “offshoring” some of their activities towards low-cost
countries, first of all due to economic advantages, could be a profitable moment to improve
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Project management
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Quality Figure 2.
Improvement Conceptual research
framework
process quality. Therefore, the project of transferring the productive line could include the
opportunity of a process reengineering.
Based on the previous consideration, this research developed a model, which focuses
on project management and concepts and practices (McElory, 2003) after a careful
review of general BPR models in literature (Papavassiliou and Mentzas, 2003;
Ozcelik, 2010).
The model, see Figure 3, encompasses:
• two main phases called design phase and planning phase;
• main steps; and
• ten activities.
The different steps are described below:
• Step 1: process representation: preparation is a vital factor for any activity or
event to be successful, and reengineering is no exception (Di Bona et al., 2014).
This phase reviews and analyzes processes already selected. This activity begins
with the development of executive consensus on the importance of reengineering
and the link between breakthrough business goals and reengineering projects
(Falcone et al., 2013). Before the reengineering team can proceed to redesign the
process, they should understand the existing process. The main purpose of
process representation is: to model relevant process information so that follow-up
work, i.e. process evaluation, may be executed; to generate solutions through
brain-storming sessions; to identify the required resources to implement the
chosen solution and identify baselines to measure.
The main activities of the present phase are:
– Activity No. 1: project team definition: project teams are essential in projects
to define complex work requiring a variety of knowledge and skills. In
business process re-engineering, it is assumed that team members are
required to have a diverse variety of roles in order to complete their task
(Launonen and Kess, 2002). In the case of the PMPR model, the team should
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21,2
384
BPMJ
Research
Figure 3.
steps, activities
framework – phases,
Research Framework
STEP 1
Process representation
• Activity #1: Project team definition
• Activity #2: Preparing for Reengineering BPR
STEP 2
Process evaluation
PHASE
STEP 4
What Why
Information activties Operational activities
How Who
Execution activities Check activities
include members from different business functions and countries (from-to) Relocation of
involved in PMPR model implementation from project management, quality production
management etc.
–
processes
Activity No. 2: preparing for reengineering. It is necessary to define the
kind of project to be undertaken, the business purpose and the expected
benefits, the operations plan, the required resources, and the financial
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analysis. 385
• Step 2: process evaluation: the objective of this step is to produce one or more
alternatives to the current situation which satisfy the strategic goals of the
enterprise. A feasibility assessment basically aims at evaluating the suitability of
the project from technical, operational and economic points of view. To achieve
this aim, the feasibility assessment encompasses two sub-steps, namely “As Is
analysis”, “To Be reengineering”.
The main activities of the present phase are:
– Activity No. 3: as-is process mapping and analyzing. Projects often start with
an analysis of the current situation to create a good starting point for the
possible solutions. In practice As Is analysis is a systematic data collection
phase, concerning relevant processes, operations and activities currently
performed and targeted for study within the PMPR model.
– Activity No. 4: to-be process design. Starting from the As Is analysis, the
feasibility assessment should provide reengineering To Be analysis. Through
the BPR approach a new definition of procedures, activities and operations to
perform those processes is proposed for the PMPR model.
– Activity No. 5: reengineered process implementation. The implementation
activity is intended to prototype the reengineered process, thus addressing
the users’ and stakeholders’ issues and concerns.
– Activity No. 6: technology evaluation. This activity is intended to
evaluate the features and functionalities of the reengineered process and
includes active participation and feedback from all appropriate personnel
and users.
• Step 3: process analysis: process analysis is where reengineering efforts meet the
most resistance and hence it is by far the most difficult one. The aim is to align
the organizational structure, information systems and the business policies and
procedures with the redesigned processes. In order to implement this phase it is
useful to adopt additional requirements such as work breakdown structure
(WBS), gantt diagram, etc.
The main activities of the present phase are:
– Activity No. 7: management: the present activity is intended to investigate
the relative roles of project/program managers and change managers on
organizational change projects and the contextual factors that might affect
the change management competencies required, the change activities that
need to be undertaken and the most appropriate professional background to
manage the process.
– Activity No. 8: process control. The aim of the present activity is to optimize
processes by maintaining the process variable near the desired values.
•
BPMJ Step 4: process redesign: this step focuses on the problems and defects found
21,2 during process evaluation and analysis and furthermore revises or reconstructs
processes in order to make them fit process objective requirements. The result
both reduces the difficulty of constructing the process model during the
procedure representation stage and generates reengineering experience that is
available as feedback input for future tasks. The aim of the present phase is to
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386 develop proper tools in order to monitor the process such as key performance
indicators (KPIs).
The main activities of the present phase are:
– Activity No. 9: continuous improvement. Quality is a never ending quest
and continuous process improvement is a never ending effort to discover and
eliminate the main causes of problems. Thus, the aim of this activity is to
remove activities that have no value for the organization in order to improve
customer satisfaction.
– Activity No. 10: monitoring and feedback. This activity focuses on building
measurement tools, quantifiable measurements such as KPIs, monitors
implementation and evaluates measurements to baseline in order to reflect
the critical success factors of the company.
• Step 5: process validation: performance of the process before and after
reengineering should be further inspected and validated to help ensure the
effectiveness of the redesigned process. Should the execution performance of
the redesigned process not improve significantly over the original, the process
should cycle back to the process redesign step.
Successful implementation of this framework requires a deep understanding and
familiarity with the organizational culture and its dynamics and politics.
Figure 4.
Lay-out cutting
line – plant B
BPMJ
21,2
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388
Figure 5.
Lay-out – plant A
X
m
Pj ¼ pj Ug ij j ¼ 1; 2; . . .; n number of alternatives (1)
i¼1
processes
production
Relocation of
Lay-out – solution β
Figure 7.
Lay-out – solution α
Figure 6.
389
BPMJ
Solution A Solution B
21,2 Criteria Weight (P) Rating Score Rating Score
New re-engineering 5 2 10 4 20
Flexibility 5 2 10 2 10
Efficiency 5 3 15 5 25
Good use of space 5 3 15 4 20
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The actual design constraints were taken into account in the definition of the lay out
and detailed were the robot workspace; the minimum size of the glass; space required
for maintenance etc. Figure 8 shows the lay-out in detail.
Activity No. 6: technology evaluation. A series of tests were performed for the proper
operation of the new layout such as the simulation of the diagonal cut with
the robot (see Figure 9) (Falcone et al., 2005).
To select the layout of the new plant we also considered the path that the glass
waste must follow from cutting machines, after being crushed into hoppers, to arrive on
the existing tape. We designed the new flows of materials in order to avoid possible
interference, ensure work areas needed to staff (Figure 10).
processes
production
Relocation of
Figure 8.
391
Lay-out in detail
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21,2
392
BPMJ
the robot
Figure 9.
Simulation of the
diagonal cut with
recovery and cutting depot
rotation
2500 3012
95,76
1200
1200
25
25
25
2747
2530
73,89
29
36
6,78
2600
2375
2371,07
249
356
1433
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processes
production
Material
Relocation of
PERT
Resources available With what to do? How to do it? Project Evaluation and
Review Technique
KPIs
How to control it? key performance indicator
Figure 11.
Tools for Transition from Description of
Essential Tools
process analysis activities activities
project management, clarity and transparency from the start and better communication
between stakeholders.
The total cost of the cutting line installation includes several items summarized in
Table III.
Total costs were estimated using market analysis and with the help of engineering staff.
Activity No. 8: process control. The new cutting line is composed of 3 PLC that
communicate through the ethernet network. Communication between the PLC and the
PC is via TCP/IP protocols.
In Figure 14 the generic screen shot of the management software is shown.
T pre U SLLSL
Cp ¼ ¼ (2)
T nat 6s
Transfer line cutting Relocation of
production
Transfer machines Conveyors Disassembly Civil engineering works Installation Software Commissioning
processes
Migrazione
Preparazione area Modifica convogliatori Messa fuori servizio di programmazione foratrici
Allestimento cantiere Installazione meccanica Installazione elettrica Piping Supervisione Bystronic
stoccaggio pos. 47, 112, 107 tutta la linea di taglio e caricoda PLC5 a
PLC5000
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Scollegamento e
trasporto
Modifica nastri metallici
A, B, E
smontaggio stazioni di
carico, taglio/sbordatura
e molature linea TV6
Chiusura soletta e scivolo
rottame
Tracciamento asse linea
Riposizionamento quadro
gestione pompe e
serbatoi di rilancio
Ripristino tubazioni
esistenti
Gestione carico,
convogliatori, foratrici e
by-pass con PLC5000
Preparazione macchine
395
Rimozione scala e scivolo Demolizione rialzo
installazione
Modifica convogliatore sfrido vetro + pavimentazione incls Ripristino dorsale Messa in funzione con
Verifiche di integrità convogliatori da pos. 65a Aria compressa Startup Compact Cell 81
uscita molatrici posX inserimento nastro spessore 10 cm + canalina aerea prove input-output
pos. 107
metallico E Operazioni di scavo
installazione
Posa dei quadri elettrici
convogliatori da pos, 108 Vuoto Start-up linea
Bystronic
a 71
Tracking axis line
Installation grinders,
hoppers cutting
machines and transfer
stations air
Installation conveyors B
Installation of security
systems
Figure 12.
WBS – partial view
where USL is the upper limit specified, LSL is lower limit of specification, standard
qffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffiffi
Pn 2
deviation is s ¼ i¼1 ðxi xÞ =n1:
U SLx xLSL
C pk ¼ min ; (3)
3s 3s
where: P
Average of the values: x ¼ ni¼1 xni .
An example to define capability index is shown in Table IV.
ID WBS Durata Inizio Fine 11 lug 11 25 lug 11 08 ago 11 22 ago 11
BPMJ 1
2
1
1.1
59.63 g.
10 g.
lun 04/07/11
lun 04/07/11
ven 02/09/11
mer 13/07/11
D G L V M S M D G L V M S M D G
21,2 3
4
5
1.1.1
1.1.2
1.1.3
1 g.
7 g.
2 g.
lun 04/07/11
lun 04/07/11
mar 12/07/11
lun 04/07/11
mar 12/07/11
mer 13/07/11
6 1.2 14.38 g. mer 13/07/11 gio 28/07/11
7 1.2.1 6 g. mer 13/07/11 mer 20/07/11
8 1.2.2 7 g. mer 13/07/11 gio 21/07/11
9 1.2.3 2 g. mar 26/07/11 gio 28/07/11
10 1.3 6.63 g. mer 20/07/11 mar 26/07/11
11 1.3.1 1 g. mer 20/07/11 mer 20/07/11
12 1.3.2 4 g. mer 20/07/11 sab 23/07/11
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396 14
15
1.3.4
1.3.5
1 g. sab 23/07/11 lun 25/07/11
processes
production
Viewing
Relocation of
generic routine
Figure 14.
397
BPMJ C7
21,2 –0.20
C6
–0.15
C8 C5
–0.07 –0.14
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398 C4
–0.14
C3
C9
–0.04
–0.21
C2
0.03
C10
–0.27
C1
0.07
Figure 15. C11 C12
Shape glass – points –0.11 0.03 C13
of control – model X
–0.08
Table VI shows the saving obtained by the reduction of waste, for quality, for tooling
and maintenance with a total saving of € 281,000/year.
4. Conclusion
The production line transfer and optimization represents a complex task. The ability
to evaluate performance is a key to reengineering success. As such, the success of the
project greatly depends on proper management via a clear definition of steps and
activities. This paper proposes a PMPR model with a methodological approach which
integrates efficiency and effectiveness estimators applicable to company needs.
Thus, the aim of the paper is to develop a methodology and technical approach for
the redesign and realization of a production line in consequence of its relocation.
It is essential that both efficiency and effectiveness should be considered in any
evaluation of process execution performance or To-Be process optimization in order
that business managers can clearly view differences between As-Is and To-Be
processes. Therefore, the model proposed in this paper should serve as a valuable
tool to facilitate a successful BPR design in the project management and intends
to assist companies as they operate projects of transferring and optimizing
production lines.
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capability index
Relocation of
399
Example −
Table IV.
BPMJ Dimension KPIs
21,2 Products or services entities Number of products or services produced – by unit, equipment, location
Number of new products or services
Marketing/sales/customers Number of new customers and retention rates
Marketing/sales total costs
Timeliness No productive time
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Corresponding author
Dr Antonella Petrillo can be contacted at: antonella.petrillo@uniparthenope.it
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