PSA Assignment STC 201

Chad Reilly
Paragraph to describe PSA: What we hope to accomplish with this PSA is to bring

awareness to the obesity epidemic across the United States right now. We really want

to target parents and show them that even though we want to sell video games, we

want them to make sure their kids are enjoying our games but while getting a healthy

amount of exercise. I think parents are the ones buy our games for their kids and I

would guess that we aren’t their favorite people because we sell them video games that

enchant their children but we think if we show them that we care and want their kids to

be healthier we believe that the opinion of the general public of us will go up and

potentially our sales too. We would really like to send the PSA out on radio stations at

rush hour. We want to target parents on their way home from work. Hopefully we can

convince them that now that their day is done, now is a great time to play with your kids

outside and make sure they are healthy. Their kids have probably been playing games

since they got home and here’s a chance for the parents to make them be active.

Slug: Child Obesity

BY THE AGE OF TWENTY-ONE, THE AVERAGE CHILD HAS SPENT TEN

THOUSAND HOURS PLAYING VIDEO GAMES. THE NATIONAL CHILDHOOD

OBESITY RATE IS EIGHTEEN POINT FIVE PERCENT. TO INCREASE THE HEALTH

AND WELLNESS OF YOUR CHILDREN, ENCOURAGE THEM TO SPEND AT LEAST

SIXTY MINUTES A DAY BEING ACTIVE. FOR MORE INFORMATION ABOUT

OBESITY AND DIFFERENT WAYS TO KEEP YOUR KIDS HEALTHY, VISIT W-W-W-

DOT-R-E-V-E-R-B-I-N-C-DOT-C-O-M.
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Dear WIHS 104.9,

My name is Chad Reilly and I am contacting you about a PSA I would love to broadcast

on your station. This PSA is about childhood obesity and the importance of making sure

kids stay active. Your station would be perfect for this PSA as we really want to target

good-willed parents who will make sure their kids are staying healthy and happy.

Your listeners would benefit largely from our PSA because it would bring awareness to

them just how much time their kids play indoors on video game consoles and how that

can affect them. The PSA also includes what they can do to keep their kids healthy.

I am available to talk more about our PSA through email or over the phone at 603-313-

4346.

Best,

Chad Reilly

PR Coordinator

Reverb Communications

chad@reverbinc.com