PROJECT PURPOSAL
ON
ONLINE MARKETING
Submitted towards the Partial Fulfillment of requirement for the qualification
M.B.A
(Master of Business Administration)
Submitted By UNDER GUIDENCE OF
INDEX
1. INTRODUCTION
2. NEED AND IMPORTANCE OF THE STUDY
3. OBJECTIVE OF THE STUDY
4. SCOPE OF THE STUDY
5. METHODOLOGY OF THE STUDY
6. PLAN FOR THE STUDY
1-INTRODUCTION
The term online marketing refers to using the power of INTERNET
advertising to generate a response from consumer or audience .Online
marketing generally promote product or services over the Internet. Online
marketing also known as Internet marketing, Web marketing, E−marketing,
Digital marketing.
The center of Online marketing efforts should be the Web site of the
organization. The feelings consumers have when they visit Web site carried over
to how they perceive entire organization. In this corporate world no matter
how effective marketing campaign we have, if we don’t have a well designed,
professional looking Website.
Online marketing is the process of putting product or business in front of more
than 200 million regular Internet users looking for services and information
online. Online marketing is the process of turning current Website into a
powerful medium to maximize business and sales potential.
The center of Online marketing efforts should be the Web site of the
organization. The feelings consumers have when they visit Web site carried over
to how they perceive entire organization. In this corporate world no matter
how effective marketing campaign we have, if we don’t have a well designed,
professional looking Website.
2-NEED AND IMPORTANCE OF THE STUDY
This study deals with the topic “ONLINE MARKETING” in the organization
and kind of different development procedures being followed in online
marketing
It is very important for a company to decide when, where and how promote
their Services and Product online. Unfortunately marketing and sells success
don’t always go together. In online marketing there are lots of factor that affects
the business of a company.
The important reason for studying the ONLINE MARKETING involves lot of work
is perform on Internet, we can buy; sell product or services over Internet.
3-OBJECTIVE OF THE STUDY
The objective of this study is to develop the performance of the ONLINE
MARKETING for achieving the goals and objectives or targets.
Here I study on some topics, those are follows−
• Basics of Online Marketing
• Aspect of Online Marketing
• Analysis of Social Media.
• Critical elements of Online Marketing
• Online Marketing learning activities
• Tools to increase the effectiveness of online marketing.
• Basics of an effective Web site.
4-SCOPE OF THE STUDY
The dawn of the internet era opened up amazing new possibilities.
Impossible is not a word anymore! India has also joined the bandwagon
and the numbers themselves do all the talking. The latest statistics* reveal
that 400 million people access internet regularly in India.
Broadly speaking online marketing is used for three purposes.
1. To communicate about the working of the company and the products
and services it offers.
2. To conduct researches to know about the existing and potential
customers.
3. To sell and promote goods and services over the intern
It makes to understand about complete “ONLINE MARKETING” in Sewara
Hospitality and development Pvt. Ltd. whether right kind of Online
Marketing process in all levels?
5-METHODOLOGY
DATA COLLECTION:-
Data collection is one of the important tasks of the research, which is based
on PRIMARY and SECONDARY DATA
PRIMARY DATA: −
The primary data are those data, which are collected afresh and for the
first time and thus happen to be original in character. There are some
important methods:
• Observation method
• Interview method
• Through questionnaires
• Through Schedules
SECONDARY DATA: -
It means data that are already available i.e., they refer to the data, which
have already been collected and analyzed by someone else. There are some
important methods:
• Books, magazines
• Internet
• Newspapers
• Literature
RESEARCH DESIGN:-
Research design in the plan, structure and strategy of investigation
conceived so as to obtain answers to research questions and to control
variance.
6-PLAN FOR THE STUDY
Deal with following topics.
• Explains about the Introduction Objectives of the study, Scope of
the study, Methodology of the study, Limitations of the study,
Need and Importance of the study.
• Explains about Industry profile and company profile.
• Explains about the conceptual frame work used by the
Competitors.
• Explains about the “OLD DATA” data analysis and
interpretations.
• Explains about the Findings, conclusion, and recommendations.
• Project also contains the annexure which contains of
questionnaire and bibliography.
