MOBILE COMMERCE The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.“ “A retail outlet in your customer’s pocket." Areport says, in January 2013, 29% of mobile users have now made a purchase with their phones.ELECTRONIC FUNDS TRANSFER (EFT) 1 Electronic funds transfer (EFT) is the electronic exchange, transfer of money from one account to another, either within a single financial institution or across multiple institutions, through computer-based systems.ONLINE ADVERTISING 1 Online advertising, also called Internet advertising, uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.