INTERNATIONAL MARKETING Question Bank Features of International Marketing, Need and Drivers of international Marketing, Process of international Marketing. Benefits of International Marketing, Challenges of International Marketing, Difference between Domestic and International Marketing, Note on EPRG Framework Explain the various modes of Entering In international Markets Barriers to Trade Note on Trading Blocs International Economic Institution (World Bank. IMF. IFC) International Economic integration (Free Trade Agreement, Customs Union, Common Market, Economic Union) Political Environment Legal Environment [Legal Systems, Legal Differences, Anti-Dumping Law and Import License] Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, ‘Aestheties and Education) HOFSTEDE's Six Dimension of Culture Cultural Values (Individualism v/s Collectivism) Need for Conducting International Marketing Research Intemational Marketing Research Process ‘Scope of International Marketing Research IT in Marketing Research International Product Line Decisions, Product Standardization w/s Adaptation Argument, International Product Life CycleRole of Packaging and Labelling in International Markets Branding Decisions in international Markets, International Market Segmentation and Targeting, International Product Positioning Factors Affecting International Pricing International Pricing Methods International Pricing Strategies International Pricing Issues Factors influencing Selection of International Distribution Channel Explain the steps in Planning International Promotional Campaigns International Promotional Tools/Elements Need for international Strategies, ‘Types of international Strategies How to Develop International Marketing Plan Features of International Service Marketing, Need of International Service Marketing, Drivers of Global Service Marketing, Advantages and Disadvantages of Giobal Service Marketing. Service Cutture My Dear Students, ‘The questions given in the QUESTION BANK are the most important questions. The students are advised not to fully rely only on these questions. Students should also refer other questions to get the maximum marks. Best of Luck for your Exams. ‘The above Question Bank is provided by — Prot. Vay Vishwakarma, Assistant Professor, Bunt’s Sangha's $M Shetty College of Science, Commerce and Management Studies, MumbaiBRAND MANAGEMENT ‘Question Bank Explain the Importance of Branding to Consumers and Firms. Explain Brancing Challenges and Opportunttes. Explain Strategic Brand Management Process. Note on Customer Based Brand Equity model (CBBE) Explain the Steps of Brand Building including Brand Building Blocks Explain the importance and Basis of Brand Posttioning, Explain the Criteria for choosing Brand Elements. Explain the types of Brand Elements. Explain integrating Marketing Programs and Activities. Note on Personalizing Marketing Explain pricing strategy to Build Brand Equity Note on Channel Strategy. Explain promotion strategy to develop integrated Marketing Communication Programs Leveraging Secondary Brand Associations to Build Brand Equity. Explain Brand Value Chain. Explain Qualitative Research Techniques Explain Quantitative Research Techniques Explain Young and Rubicam's Brand Asset Valuator Explain Comparative Methods to Measure Outcomes of Brand Equity. Explain Holistic Methods fo Measure Outcomes of Sang Equity Note on Brand Architecture Explain Building Equity at Different Hierarchy Levels Advantage of Cause Marketing Note on Green Marketing. Note on Advantages& Disadvantages Brand Extension and Brand Equity. How to Build Global Customer Based Brand Equity? How to Manage Brands in current scenario? (Reinforcing Brands, Revitalizing Brands) My Dear Students, The questions given in the QUESTION BANK are the most important questions. The studients are advised not to Tully rely only on these questions. Students should also refer other questions to get the maximum marks. Best of Luck for your Exams. The above Question Bank is provided by — Prof. Vijay Vishwakarma, Assistant Professor, Bunt’s Sangha’s SM Shetty College of Science, Commerce and Management Studies, Mumbai