Growing Paws N’ Pose is one of the most challenging situations we will face as an entrepreneurs.

In order to successfully grow our business, we will have to accurately gauge our current
performance as well as our limitations. These three strategies will be selected to work on in the
future.

Penetration Strategy: A strategy to grow by encouraging existing customers to buy more of the
firm’s current products. Paws N’ Pose will provide discounts and deals online such as coupons or
promo codes which incentivize the current consumer base to buy from us more rather than moving
towards competition. This will help us strengthen our consumer base, increase loyalty and cement
our future dealings.

Market Development Strategies: Strategy to grow by selling the firm’s existing products to new
groups of customers, which includes expanding into a new geographic market, as of now, our
website will have limited access to Urban markets, as the concept is only familiar to those living
in these areas, however as the business expands, Paws N’ Pose will aim to cater towards by rural
and other domestic markets all over Pakistan, this will be done by advertisements and promotional
methods that will aim towards these areas.

Product Development Strategies: A strategy to grow by developing and selling new products to
people who are already purchasing the firm’s existing products. As Paws N’ Pose grows in future
so will our service line, The Buy, Sell, Board and Tame will expand into more service units, such
as medical care for Pets including, taking on top Veterinarians from Karachi and then even more
from all over the country. Paws N’ Pose also aims to expand into Pet accessories and Food items
in order to cater our customer’s fully under one roof.