EXECUTIVE SUMMARY

Sabyasachi became one of the most successful retailer in Indian Fashion ,his clothes have a
lengthy waiting list and his designs are making wave globally. When Fashion in India was
oscillating between diffusion, pret and couture, Sabyasachi was clear agrees Sunil sethi
president Fashion design council of India. He gave Fashion an intelligent looks. He got
international success very early in his career. Sabyasachi business plan is multi pronged he
revives craft and textile from Banaras to Kencheepuran. He works directly with khadi
weavers and pay them more than what skilled labourers get. Sabyasachi has turn khadi’s
humility and elegance into a marketing line. Sabyasachi want to change how Bollywood
dresses am sick of its tacky pink and bling. India must travel inwards to find soul in style.
Tina Malhotra , owner of Fashion store is the only one to represent Sabyasachi in Chennai
and Banglore. Once you wear a Sabyasachi garmets you know why it is so special in its fit
and finish

INTRODUCTION
Much of the influence behind his designs comes from his middle-class background. He is
gay but seldom dwells on the complexities of his personal life in the Kolkata society he
belongs to. He is also deeply involved in all the aspect of his fashion business , from
designing, sourcing, marketing and expansion in TV and Movies. Sabyasachi understood
the importance of a clear aesthetic early in his career. , Sabyasachi gave us new Indian
silhouettes that could be globally interpreted," says Bandana Tewari, fashion features
director of Vogue India. Sabyasachi's first collection at Lakme Fashion Week in Mumbai
in 2002 would turn the page for Indian fashion, which was then stagnating with derivative
design and excessive ostentation. He is a traditionalist as a designer, but a genius at
marketing," says Varun Rana, fashion editor of online retail site Myntra.com, who worked
with Sabyasachi in 2004, a crucial period in the designer's career.