Nitta Gelatin India MBA Study Report
Nitta Gelatin India MBA Study Report
KAKKANAD
Organization Study Report submitted in partial fulfillment of the
requirements for the MBA (Full time) Degree of the Mahatma
Gandhi University
Submitted by
JEENA GEORGE
1702270015
2017-2019
May 2018
ACKNOWLEDGEMENT
I bow my head before God Almighty whose blessings and grace guided me
throughout the project. My deep sense of gratitude to our beloved Dean [Link] Jos
Fernandez, for his support and encouragement. I extend my whole hearted thanks
to my external guide Mr. Vimal Kumar (Sr. officer HR department), for the
commendable inspiring guidance, motivation and all the help given to me to
succeed in my endeavors. I express my sincere thanks to my internal guide Dr.
Shiny C M, Assistant Professor, Albertian Institute of Management and all the
faculty members and technical staff for their support and encouragement for
completion of this project, and finally I sincerely thank my beloved family and
friends and all the well-wishers for their prayers and support, which helped me in
completing this project successfully.
JEENA GEORGE
DECLARATION
I hereby declare that the Organization Study Report entitled Nitta Gelatin India
LTD is a record of bona-fide work done by me in Nitta Gelatin India Limited,
Kakkanad, Kerala during 1st May to 31st under the supervision of Mr. Vimal
Kumar Chandran [Link] , HR Department and [Link] C.M Asst.
Professor, Albertian Institute of Management, and that no part of this report has
formed the basis for award of any degree, diploma, associate ship, fellowship or
any other similar title or recognition in any other institution.
Place: Ernakulam
Date Name: Jeena George
TABLE OF CONTENTS
LIST OF ABBREVATIONS
BOD : BOARD OF DIRECTORS
MD : MANAGING DIRECTOR
DGM: DEPUTY GENERAL MANAGER
GM : GENERAL MANAGER
AM : ASSISTANT MANAGER
QC : QUALITY CONTROL
CES :CENTRAL ENGINEERING SERVICE
DM :DEPUTY MANAGER
CHAPTER- 1
INTRODUCTION
1.1 INTRODUCTION
The organizational study was conducted in Nitta Gelatin India ltd,
Kakkanad. As a part of MBA course this organizational study helps to know
about the organizational activities and various functions of the different
department. The organizational study was mainly conducted for knowing the
particular organization and also for getting amble information about the
activities of each department.
Nitta Gelatin India (NGIL) incorporated in 1975, is one of the most
successful Indo-Japanese industrial ventures. It started commercial
production in 1979. The company was jointly promoted by the Kerala State
Industrial Development Corporation Limited with Nitta Gelatin Inc. Japan
and Mitsubishi Corporation Japan.
NGIL is the market leader in the production of premium Di Calcium
Phosphate (DCP). With almost thirty years of expertise, NGIL produces and
supplies premium quality DCP to major poultry farms and animal feed
manufactures in India. NGIL combines the best technology, marketing
expertise, and most importantly, dedicated human resource. All of which go
a long way to ensure their customer‘s absolute quality. It is this simple
realization that urged them on across the last three decades to focus solely on
quality. Perhaps it is this preoccupation with quality that won them rich
dividends awards for quality and performance, discerning clients across the
world and a steady growth rate.
Primary Objective
To get familiarized with the different departments in the organization and
their functioning.
Secondary Objectives
SCOPE
This project aims at generating a practical awareness of the functions and
management of the company NGIL. The study covers a general understanding of
the organization, its culture, departments, and its business activities. This
Organization study is useful in getting the quality and performance of the
company. It will help to conduct a detailed study on the structure of the functional
areas of the organization. It helps to find out the area in which the organization has
to improve. This study helps to familiarize with the gelatin and ossein industry and
also ascertain the present position of the company. It helps to know the market
position of the organization and also how a company working successfully in such
a competitive scenario.
METHODOLOGY
Primary data
Primary data collected through observation, personal interview and discussion with
managers and employees of the various departments of the organization.
Secondary data
These secondary data obtained from the official documents of the organization
such as annual reports, records and other department manuals, memorandum of
settlement. Good amount of information will also obtain through the website of the
company and other related sites.
1.4 LIMITATIONS
The method used for collection mainly provides qualitative data, and there
for may lack precision.
As the organization is facing various allegations from the external
environment some data and documents are considered confidential and are
not available.
Difficulty in meeting with all the Top-level officials.
CHAPTER – 2
INDUSTRIAL PROFILE
Global Gelatin market size was 412 thousand MT in 2015 and is expected to
grow at a CAGR of 3.8% p.a. The worldwide production amount of gelatin is
about 300000 tons per year, roughly 660 million lb. The increasing application of
the product in food & beverage and pharmaceutical applications on account of
exhibiting excellent stabilizing characteristics and good binding features is
expected to remain a favorable factor for growth over the forecast period.
The increasing health care spending together with growing demand from
various end use applications is expected to drive the Gelatin market growth. The
market is characterized by high demand from food processing and pharmaceutical
industries. Application growth of pharmaceutical products including tablets and
capsules in emerging markets of China and India owing regulatory support
intended for promoting investments in the healthcare sector is expected to increase
the demand for stabilizing agent. Gelatin also finds use as thickening agents in the
photographic industry.
Food & beverage was the largest application, accounting for 29.0°o of
the global volume in 2016. The ingredient is used in sports drinks on account of
needed to repair damaged structures and muscle tissue by accelerating recovery via
transporting oxygen & other nutrients. Pharmaceutical applications consumed 85.6
kilo tons of the ingredient in 2016.
Global Players
At present, there are around 25-30 manufactures of gelatin across the world, out of
which, Gelita AG(Formerly DGF stores), Rousselot SAS,PB gelatin Steriling,
Weishardt Group and Nitta Gelatin are the key manufactures .
Rousselot SAS,
Eastern Gelatin corporation, USA
Nitta Gelatin Inc. Japan
Nitta Gelatin, Canada Inc.
CatalentPharma Solutions,
Gelita AG,
Weishardt Group
PB Gelatin (Tessenderlo Group),
Sterling Biotech Ltd
The external environmental factors that affect the company’s business could be
analyzed using PESTEL analysis. This analysis is one important tool that
executives can rely to organize factors within the general environment and to
identify how these factors influence this organization.
Political environment.
While looking at the political environment of the company, sometimes there
is political disturbance. The company had faced strikes or look outs by the
political parties. Group of unions who take voluntary separation form NGIL
action council with support from some local politicians alleging pollution.
Economic environment.
The company raises its fund through issuing share. The salaries and other
benefits are paid by the company. The company has a better financial and
economic position due to its increasing demand for the products and
growing gelatin industry worldwide. The major part of revenue of the
company is from exports.
Social environment.
The company initially doesn’t had a good reputation from the public due to
the pollution related problem. Later the company created a good image by
its better environment management projects, corporate social activities and
providing employment opportunities to the public.
Technological environment
The technology for the manufacture of Ossein, Di calcium Phosphate,
Limed Ossein, Gelatin and Collagen Peptide transferred by the overseas
collaborators has been fully absorbed and improved upon over the years.
The Company is making continuous efforts for further improving
technology to economies on consumption of utilities and improving product
quality and productivity. The company continues to be under a Technical
Assistance Agreement with the overseas collaborator, NGI, Japan whereby
it can avail the services of trained experts in Nitta Group in any desired area
of Gelatin / Peptide production and also that any noteworthy developments
in the area of any of the products at NGI, Japan or its associates shall be
shared with the company. The Company is investing substantially for
environment improvement projects at all its production.
Environment
The company initially faced the problem of improper waste disposal; later
the company has mobilized Rs15.80 crore through issue of share to enhance
the infrastructure for environment management. Now the company has odor
control and management facility with two bio filters and spraying of
effective microorganisms’ solution and potential odor generating are at
periodic intervals to eliminate smell from generating points.
Gelatin: Gelatin is the fibrous insoluble protein which forms around one third of
the body’s mass. Gelatin is a translucent, colorless, brittle nearly tasteless solid
substance derived from the collagen inside animal bones and skin. For application
in pharmaceutical industry and as food ingredients. Pharmaceuticals grade gelatin
is used to manufacture hard and soft capsules. Gelatin is an inevitable factor in the
life of humans today.
Gelatin is a product used by many industries:
1. Food industry
Gelatin used in food industry is probably the best recognized in gelatin
deserts and confectionery applications such as marshmallows and gummy
candies. It is also used as a binding and or glazing agent in meat and aspics.
2. Pharmaceutical and Health industry
In the pharmaceutical and health industry, gelatin is used to make the shells
of soft and hard capsules, tablets, granulation, suppositories, Plasma
substitute for medicines, Dietary and health supplements, syrups etc. It is
highly digestible and serves as a natural protective coating for medicines.
3. Photography
Gelatin dry-plate process, photographic process in which gelatin is used as
the dispersing vehicle for the light-sensitive silver salts. The chemical
treatment necessitated the presence of a darkroom wherever a photograph
was to be made. The development of a process in which a sensitized gelatin
emulsion could be dried on the plate and stored, protected from light, for
months before use revolutionized the world of photography.
4. Nutraceuticals
The use of gelatin in the nutraceutical industry is widespread. Gelatin not
only serves as a recipient, but also an excellent and economical source of
multiple amino acids. Gelatin is the foundation of many nutritional and
arthritis/joint care formula.
5. Cosmeceuticals
Gelatin has been used for many years in the cosmetics industry as
“hydrolyzed animal protein” in shampoos, conditioners, lipsticks, and
fingernail formulas. Recently additional uses for gelatin are being found as
collagen source in topical creams and other value added cosmetic products.
Nutrigold: Plant growth promoter for agriculture use developed by Tamil Nadu
agriculturalUniversity tiom company‘s gelatin extraction residue.
CHAPTER - 3
COMPANY PROFILE
3.1 COMPANY PROFILE
Full name : Nitta Gelatin India Ltd.
Previous name(s) : KERALA CHEMICALS & PROTEINS
LIMITED (1975)
Status : Listed
Legal form : Public Limited Company
Operational status : Operational
EMIS id : 1625380
IN-CIN : L24299KL1975PLC002691
ISIN : INE265B01019
Incorporation date : 1975
Major milestones
1975; Incorporation of the company
NGIL was awarded the top export award in Ossein & Gelatin panel instituted
by CAPEXIL for the year 2012-13.
Board of Directors
The present strength of board of directors is 10. The board has a
combination of executive and non-executive directors who are eminent
professionals in their respective field.
5S Implementation
The company has a well versed structure after the implementation of 5s
system. The 5s System include sort, set in order, shine, standardize and sustain.
The 5s System is implemented in NGIL to ensure safe working environment, to
establish high standards, reduce wastage, has 5s zones wherein thon the total area
of the company is divided on the basis of nature of job in to seven different zones
and is again divided into subzones, also marked. Each zone is headed by a zone
leader and subzone by subzone champion. Duties and responsibilities are divided
and allocated to each team members in sub zonal zone.
Organizational structure
BOD
MD
DIRECTOR
(OPERATIONS)
GM
R & D head QC Prodn&CES Hd Store Mgr Marketing Mgr Head HR Finance Head
DM(QC) AM
[Link] Sr. Officer DGM (CE)
AM CES
[Link]
Jr. En
[Link]
2. Production department
4. QA/ QC
6. Marketing Department
7. Finance Department
STRUCTURE OF HR DEARTMENT
BOD
MD
DGM
GD RO OD
Head HR Head HR
Sr. Officer
44- AM AM
[Link]
The company has both direct and indirect employees. Direct employees are the
work force in production, central engineering service, station keeper, and
laboratory. All others are indirect employees. Among the total employees 120 are
permanent staff, others include contract labour, casual labour etc. Total number of
employees of the company is [Link] Ossein Division, Koratty have 500
employees including 158 Permanent employees and other indirect employees.
NGIL Gelatin division in Kusumagiri have 450 employees in total including both
direct and indirect employees NGIL Registered office have 75 employees Bamni
Proteins ltd have 150 employees Reva Proteins ltd have 45 employees.
Employee Benefits
Salary
Basic pay
Transport subsidy
Shift Allowance
Washing allowance
Festival allowance
Personal allowance
Leave
All employee benefits payable wholly within twelve months of rendering the
service are classified as short-term employee benefits and recognized in the period
in which the employee renders the related service.
Retirement
Every employee shall retire on the attainment of 58 years of age. An employee will
retire from the service on the last day of the month in which he superannuates. The
employee will be provided will all terminal benefits.
Working hours
The company has arranged 8 hour shill for both workmen in production plant and
office workers. The general shift of office workers is from 8.30 AM to 4.30 PM.
The production is continuously done whole day, so the workers also have night
shifts. The working hours is arranged as follows:
Recruitment and selection forms a core part of the activities of Human resource
management. It is important for the organization to have right people for right job.
A good recruitment process is essential for the company to have more efficient and
motivated workforce, to reduce employee turnover and cost. NGIL also has a
systematic method of recruiting employee which is done by HR department.
Recruitment is done with direct method, indirect method or third party method
through both external and internal sources.
a) Transfer: The employee working in the company shall be transferred into any
of the divisions/Registered choice and such employees shall be eligible for
benefits applicable to that division.
b) Promotion of existing employees: Promotion to any category shall be based on
suitability, written test and interview. A minimum of 3 year: shall be completed
as qualifying service in the existing grade for consideration. Factors like
training attended attendance of last 3 years, individual performance and group
behavior, disciplinary action, observance and participation in the systems like
TPM, quality circles .58 etc. shall be given weightage for considering
promotion
The appointee will report to the HR manager who will brief the
appointee regarding the general information regarding the company and introduce
the appointee to the concerned division head. After reporting to the division head,
the appointee will report to the senior administration officer of the concerned
division where he will fill up his joining report form and various other forms as for
company’s requirement. The administration officer will brief the appointee on the
various procedures to be followed and will direct him to the concerned department
head. Subsequently the appointee will undergo an induction training program.
There shall be training for the fresh candidate for a period of 1-2 years and
probation of one year for a fresh entrant.
Performance appraisal
Training policy
NGIL has set a structured training policy for all the employees of the company, to
ensure that every employee is imparted training in different stages ,on joining,
during service ,based on needs identified and career oriented , including updating
of skills ,acquisition of additional/ specialized skills on a continuous basis to
accomplish organizational goals.
TRAINING POLICY
Training policy
Refresher Training
Specialized Developmental Professional
Induction training
It is the process of educating the new entrants about the organization, procedure
process and quality parameters training modules are maintained in each department
according to the needs 0f each positioning.
The new employee to be imparted a brief training regarding the joy requirements.
0n the job training is a process of imparting specific; awareness of the practical
aspects of the job through hands on training at the work spot. The employee is
trained in all procedures relating to good manufacturing practices, hazard analysis,
safety aspects etc. the concerned department head shall be responsible to maintain
the documents regarding such training.
Refresher Training
Specific Training
It is we training imparted based on the needs identified on an individual as well as
group basis as per a structured procedure.
Common Training
Selective Training
Specialized Training
Developmental Training
It is the training process indented for the overall development of individual i.e.
personality development.
Professional Training
The persons to be sent for professional training to acquire the required skills
related to the new area of activity. Training to be imparted at the leading
professional institution.
HR development
To retain a sustainable competitive advantage in the new knowledge economy,
learning is a key catalyst for an organization’s survival and success. The Company,
therefore, provides tremendous learning and development opportunities to its
employees starting from induction and orientation program for all the new joiners
to regular training program to develop and enhance the skill levels, both functional
and behavioral, for all the employees. The training programs are tailored according
to the business requirements and employee needs at various levels and designed
with the help of a well-structured process of need identification connected to the
business demands. Functional and technical training formed an important part of
the Company’s annual training calendars they are directly linked with the
employees’ role and on the job performance. The Company also continues with the
following initiatives targeted towards human resources development:
i) Sponsored program leading to Post Graduate Diploma in Business Management
for Senior Executives at the School of Communication & Management Studies
(SCMS), Cochin.
iii) Apart from in-house training facilities, employees are imparted extensive on
the job training at our collaborator’s factory in Japan.
The Company is committed to promoting the health and safety of its employees.
Each of our plants is having a Safety Officer and Safety Committee which includes
representation from workmen. The Committee meets regularly to review issues
impacting plant safety and employee health. Regular health checkup of the
employees is carried out through reputed hospitals. Various training programs are
conducted at me plant on health and safety issues including emergency
preparedness, work safety, first-aid, etc. The Company is augmenting resources to
further strengthen the level of safety at its NGIL plants have the highest concern
and commitment for protecting the health and safety of all employees, contractors
and visitors having access to the work place.
Welfare measures
The organization takes care of the employees in all possible ways. This
includes providing adequate welfare benefits, which are listed as follows,
1. Medical Allowance
Those employees who are out of ESI will be paid one month’s basic pay plus
personnel pay plus special pay plus VDA as medical allowance in 12 equal
monthly installments. In case of heavy expenditure on medical treatment of self or
family the company may pay the medical allowance for the full year in advance to
him upon written request duly supported by medical reports. In case of workmen
who go out of ESI scheme the company shall contribute l % of basic pay plus
personal pay plus special pay plus VDA towards insurance premium to cover the
family members under a suitable medical insurance scheme.
Advance for the purchase of two wheelers will be given to 5 workers (fresh
applicants) per year on the basis of seniority at an interest rate of
6% p.a recoverable in 60 equal monthly installments.
7. Medical check up
In case a workman dies in harness the children of the employee can apply for any
vacancy arises in the company if they possess qualification
and experience.
Industrial Relations
The long term settlement between the management of M/s Kerala Chemicals and
Proteins Ltd and their workmen expired on 19.05.2016. Charters of demands were
submitted jointly by Kerala Chemicals and Protein Ltd. Employees Federation,
Kerala Chemicals and Protein Ltd. Employees Union and Kerala Chemicals and
Protein Ltd. Workers union and Nitta gelatin worker union. Series of bilateral
negotiation were held with them and based on the understandings signed in a
meeting held on 11.09.2016 by both panics; memorandum of settlement was
signed with regard to the outlines and guidelines to be observed for the purpose Of
finalizing a new long term settlement.
BOD
MD
DIRECTOR OPERATIONS
GM
AGM (works)
MANAGER (Production)
SENIOR ENGINEER
Production process
The main raw materials used for the production of gelatin are Crushed bone,
Hydrochloric Acid, and Hydrated Lime. Ossein (intermediary product) becomes
the raw material in the gelatin division after the demineralization process of
crushed bones. The production process of gelatin is described below:
Demineralization:
The bones are received crushed broken into small pieces no larger than one-
half inch. Crushed bone is loaded into concrete tanks, each of which holds
greater than 10 tons. The bone is de mineralized by soaking it in
hydrochloric acid. De mineralized bone is called ossein, in this
demineralization step; phosphate is dissolved out of the bone and collected.
In a subsequent step it is converted into Di calcium Phosphate, which is used
as an animal feed supplement and as fertilizer.
Liming:
The Ossein which became pliable during the demineralization process is
washed and placed in liming tanks where it remains for a period of weeks.
Extraction:
After the liming process is completed, the Ossein is washed and treated with
acid. It is then placed in large stainless steel tanks where several hot water
extractions are made from each batch. Each extract is. in reality, a gelatin
solution at this point.
Refinement:
The solutions are filtered and concentrated in evaporator. They are chilled,
set and forced out through a nozzle in spaghetti-like strands onto a conveyor
made of wire mesh screen.
Drying and Grinding:
This solidified gelatin is then conveyed through an air tunnel. Heated air is
blown through it and it becomes out dry and brittle. It is put through a
grinder, and ground into a fine powder. This powder is stored in large
boxes until quality tests can be made.
Lab Testing:
After drying, lab testing will be conducted.
Post Processing:
After testing, the different gel batches (each with its special characteristics)
are blended to meet the requirements of user whether it's for photographic
film or paper, pharmaceutical use, or edible.
PRODUCTION PROCESS
DEMINERALIZATION
LIMING
EXTRACTION
FRFINEMENT
POST PROCESSING
BOD
MD
DGM
(MAINTENANCE)
Preventive Maintenance implies frequent inspection to detect minor faults and the
early correction of them, supplemented by periodic overhauling in accordance with
a plan so that the possibility of a major breakdown is almost entirely eliminated.
Corrective Maintenance means that action is taken only when the need for it
becomes obvious, and therefore gives no assurance that a major breakdown will
not occur. CBS in NGIL is responsible for equipment and plant maintenance,
breakdowns and improvements.
Senior Engineer
Maintenance planning activity
Planning materials for daily works and shut down
STRUCTURE OF Q.A/QC
MD
Director of Operations
GM
[Link]
DM
AM
Office
The Company has three exclusive Research & Development Centers attached to
each of its major production centers. All these Centers are approved by the
Department of Scientific and Industrial Research, Government of India and they
carry out development of new products besides improvement of existing products
and production processes. R&D Division is playing not only a pivotal role,
especially line extension of existing products and new applications for the same.
A store keeping in defined as that aspect of material control concerned with the
physical storage of good. It is the connecting link between the planning and
production department and the shops. The main functions of the stores keeping
services are receiving, recording, storing and preserving, issuing, replenishing and
controlling the materials. Stores department of NGIL is segregated into two
namely, general stores and me engineering stores. General stores concentrates the
storing of raw materials needed for production and a separate one for storage of
finished goods and engineering stores is concerned with the storing of tools and
material equipment.
Objectives of storekeeping
BD
MD
Asst. Manager
Sr. Officer
Officer
3.3.6 MARKETING DEPARTMENT
PRODUCT MIX
The main products of the company are Gelatin, Ossein or limed Ossein, Di
Calcium Phosphate and collagen peptide. The gelatin contributes 53.33%
Ossein 18.31%, Di Calcium Phosphate 16.11% and collagen Peptide 12.25%
of the total turnover of the Company.
1) Gelatin:
It is commonly used as a gelling agent in the food, pharmaceuticals,
photography, and cosmetic manufacturing. Pharmaceutical gelatin used
in the production of capsules. The plant capacity of gelatin division is
4000MT and 3500 MT of gelatin is produced by NGIL in a year. Of which
70percent of gelatin is exported and remaining 30% is sold in the domestic
market. The major consumer of gelatin is Nitta Gelatin Inc. Major Countries
are J apan, Jordan, Iran, Turkey, Dubai, Oman, Srilanka, Singapore,
Netherlands, US, Canada, Australia, Egypt, Thailand, and Indonesia.
Domestic market includes main cities like Bangalore, Pune,Mumbai and
Chennai.
2) Ossein:
NGIL manufactures ossein user the technical guidance of NITTA
and exports ossein to Nitta, Japan on a buyback agreement. Also ossein is
used to manufacture gelatin NGIL is having an ossein production
capacity of 7000MT and set up facility to produce 5000MT limed ossein.
Dry Ossein is exported to Nitta gelatin Inc. and Limed Ossein is send to the gelatin
plant for manufacturing gelatin. Ossein is the intermediary Product and not sold in
the market directly. Under the business collaboration with NITTA, NGIL supplies
70% of Ossein to NITTA on a buyback agreement and 30% is transported to
gelatin division as a raw material for the production of gelatin. There is a special
transport agreement to carry limed Ossein from Koratty Ossein division to
Kakkanad Gelatin division.
4) Collagen peptide
Collagen Peptide market size is valued at more than USD 0.75 billion in 2015 and
is likely to be worth around USD 1.25 billion by 2023. Applications of Collagen
Peptide can be segmented into cosmetics, food and beverages, nutraceuticals,
healthcare and pharmaceuticals.
PLACE
Exports
The Company maintained its prominence in the niche overseas markets
during the quarter under review. Export of Ossein during the year 15-16 was
3508 MT as against 4624 MT during the previous year. Export of Limed
Ossein was 504 MT against 306 MT during the previous fiscal. DCP exports
during the year were 301 MT as against 430 MT during the previous year. In
the case of Gelatin, exports for the year stood at 1700 MT against 1764 MT
during the previous fiscal. Export of Collagen Peptide during the year was
89.4 MT against 142 MT during 2014-15. The average USD/INR exchange
rate for the year 2015-16 was 65.15 as against 60.69 for the previous
financial year.
Domestic
The volume of domestic sale of Gelatin witnessed increase of 11.27% during
the year and touched 2120.9 MT. Domestic sale of Collagen Peptide was
145.47 MT against 225MTduring the previous financial year and Di calcium
Phosphate 16781 MT against 18879 MT during the previous financial year.
PRICE
Price of the edible gelatin is lower than that of the pharmaceutical grade
gelatin. Pricing of gelatin depends upon its bloom strength or bloom value
which indicates the molecular weight of gelatin. India has an advantage of
producing cheapest gelatin in the world which could attract the global
players .India can opt for manufacturing hard gelatin capsules for import
substitution. As the availability of good quality crushed bones at a
reasonable cost is critical for the competitiveness of the domestic ossein and
gelatin industry, the government has allowed imports. For the gelatin
industry, raw material costs constitute almost 50-55 per cent of the total cost.
The global price of crushed bone is under Rs.25/kg, whereas Indian prices
today hover around Rs.28-30, which itself a sharp drop is from last year’s
nearly Rs.35/kg.
PROMOTION
Customization
Customization is the art of tailoring the product according ‘0 the need of
customers. It is the ability to prepare individually designed products and
communication to meet each customer’s requirements. NGIL believes in
strategy of customization. To achieve this objective the marketing
department 0f NGIL undertakes following activities.
Preparation of Marketing Plans periodically both in short term and long
term.
Modification of product to suit the customer need.
Delivering the products in time
Contact with Quality Assessment to meet the standard of the product.
Analyzing the competition
Attending customer’s complaint
Keeping Alert with global scenario.
Analysis of Sales Performance
Collection of marketing information from customers, competitors and
regulatory authorities. The methods of collecting market information are
through market surveys, telephonic conversation and direct meetings and
from media.
Segmentation
The company is engaged in the business of manufacturing and sale of
Gelatin, ossein, Di calcium phosphate, collagen peptide, which form broadly
the part of one product group and constitute a single business segment.
However, based on the geographical factors reportable geographic segments
have been identified as export sales and domestic 53165“ The market has
been segmented on the basis of region. Country, wise, Europe Currently
represents the biggest producer of gelatin accounting for around 40% of the
total global production. Europe was followed by North America, Asia and
South America. The market has also been analyzed on the basis of end-use
industries. The food and beverage sector currently represents the largest end-
use sector for gelatin followed by nutraceuticals, pharmaceuticals,
photography and cosmetics.
Competitors
The global competitiveness of Indian gelatin had been severely dented in
the past few years due to falling prices of hides used as the raw material by
many gelatin manufacturers abroad even as raw material prices in India
surged and reached unsustainable levels. Key industry participants include
Rousselot, Capsgel Inc., CatalentPharma Solutions, Gelita AG, PB Gelatin
and Sterling. At present, there are around 25-30 manufacturers of gelatin
across the world, out of which, Gelita AG (Formerly DGF Stoess), Rousselot
SAS, PB Gelatin (Tessenderlo Group), Sterling Biotech Ltd, Weishardt
Group and Nitta Gelatin are the key manufacturers.
Global players
Gelita Australia Pvt ltd, Australia
Eastman gelatin corporation, USA
Atlantic Gelatin/Kraft foods Global Inc, USA
Gelco, Columbia
Rousselot Gelatin Co
Domestic Players
Sterling, Baroda, Gujarat.
Sterling Ooty, Tamil Nadu
Raymon -Baroda, Gujarat
IGCL Vapi, Gujarat
Narmada Jabalpur, Madhya Pradesh
BD
MD
DGM (CE)
[Link]
Manager
Officer
Officer
3.3.7 FINANCE DEPARTMENT
Finance is the lifeblood of any business and therefore finance department plays an
important role in the overall accounting procedure of the Organization. All the
major works are done in the finance and accounts
Budgeting
The company follows historical budgeting and prepares yearly budgets for
the company as a whole. And also separate for registered office.
Ossein and Gelatin divisions.
Share capital
The Authorized share capital of your Company is Rupees Thirty Five Crores
Eighty lakhs and forty only (comprising of two crore equity shares of Rs. 10/each
and 929,412 Optionally Convertible (noncumulative) Preference Shares of Rs.
170/each). During the year, the Company has issued 929,412 Optionally
Convertible (non-cumulative) Preference Shares of Rs. 170/each aggregating to Rs.
15,80,00,040/-to Ms. Nitta Gelatin Inc., Japan, one of the promoters carrying a
fixed dividend of 5.4029% and redeemable at par at the expiry of seven years from
the date of allotment, 28.04.2015 with put and call Option at the expiry of five
years from the date of allotment. The said OCPS carry the option to get converted
into equity shares either in full or in part at a Value of Rs. 170/per equity share of
face value of Rs. 10/and share premium of Rs. 160/per share not later than 18
months from the date of allotment.
Reserves
An amount 0f Rs. 600.00 lakhs is transferred to General Reserve during the year.
Reserves as on 31.03.2016 comprises of Security Premium Reserve of Rs. 2895.90
lakhs, Capital Investment subsidy of Rs. 15.00 lakhs, Special Export Reserve of
Rs. 79.00 lakhs, General Reserve of Rs. 7236-64 lakhs, Hedge Equalization
Reserve of Rs. 151.02 lakhs and credit balance in the Profit and Loss Account of
Rs. 2091.32 Lakhs, aggregating to Rs. 12468.88 lakh.
Dividend
The Board has, subject to approval of the members at the ensuing Annual General
Meeting; recommend a dividend @ 5.4029% p.a. for the year ended 31st March,
2016 on the 929,412 Optionally Convertible Preference Shares of face value of Rs.
170/each on a pro-rata basis from the date of allotment. Considering the
Company’s performance and financial position for the year under review, the
Board has also recommended a dividend of Rs. 2.50 per share Le. 25% of the face
value of Rs. 10/per share on the equity capital for the year ended 31st March, 2016,
subject to the approval of the members at the ensuing Annual General Meeting.
Together with corporate tax on dividend, the total outflow on account of dividend
will be Rs. 368.07 lakhs (including RS. 94.88 lakh on preference shares)
The Company has adapted accounting policies which are in line with the
Accounting standards and the act. They are in accordance with the generally
accepted accounting principles in India. Changes in policies, if required, are made
in consultation with the auditors and are approved by me Audit Committee.
The Board is of the view that appropriate Procedures and controls are operating
effectively and monitoring procedures are in place.
Basis of Accounting
The financial statements of the Company have been prepared in accordance with
generally accepted accounting principles in India (Indian GAAP). The Company
has prepared these financial statements to comply in all material respects with the
Accounting Standards Specified under Section 133 of the Companies Act, 2013
read with Rule 7 of the Companies (Accounts) Rules, 2014. The financial
statements have been prepared on an accrual basis and under the historical cost
convention. The accounting policies adopted in the preparation of financial
statements are consistent with those of the previous year.
Use of Estimates
Revenue Recognition
Sales are recognized on transfer of title of the goods to the customers. Export
incentives are recognized 6n exports on accrual basis, (except when there are
significant uncertainties) based on the estimated realizable value 0f such
entitlements. Other income is recognized on accrual basis, (except when there are
significant uncertainties).
Fixed Assets
Fixed assets are stated at the cost of acquisition less depreciation and
impairment in value if any is adjusted. For this purpose, cost consists of purchase
costs and includes taxes, duties, freight and other incidental expenses incurred for
bringing the assets to the working condition for their intended use.
Depreciation/Amortization
Current ratio expresses the relation between current assets and current liabilities.
The ideal ratio is 2:1
While quick ratio express the relation between quick assets and / current liabilities.
Quick ratio = current asset – inventory – prepaid expenses / current liabilities
Fixed asset turnover ratio specifically measures how able a company is to generate
net sales from fixed-asset investments, namely property, plant and equipment
(PP&E), net of depreciation.
Fixed asset turnover ratio = Net sales / Fixed Asset –accumulated depreciation
Dividend payout ratio shows the portion of profits the company decides to keep the
fund operations and the portion of profits that is given to its shareholders.
The current ratio and quick ratio has increased from the previous year’s which
shows the company is maintain optimal level of liquidity. The dividend payout
ratio is reduced from the previous years as the company has retained its earnings.
Financial analysis and business Performance
Despite a challenging business environment, NGIL has notched up a profit of 16.6
crore in the first half of the current fiscal, compared With 33 crore in the same
period last year.
The Company’s Operations have resulted in a pre-tax profit of Rs. 26.43 acre for
the current year as against Rs. 10.03 crore for the previous financial year. The post-
tax profit for the current year is Rs. 16.69 crores whereas it stood at Rs. 5.10 crore
for 2014-15. During the year, the Company has sourced sizeable volume of low
cost funds to optimize on interest costs. Rs. 15.80 crores through the issue of
Optionally Convertible (Non-Cumulative) Preference Shares to NGI, Japan
carrying dividend @ 5.4029% to finance the Environment Improvement Projects.
The sales mix during the year was such that the Company could achieve a
reduction in selling expenses such as freight charges on products, discount and
commission on sales, etc. aggregating to Rs. 3.52 crores during the year the entire
sale of Ossein / Limed Ossein, 44.5% of the total sale of Gelatin and 38.6% of
Collagen Peptide were through exports.
The gross revenue from operations of your Company during the year under review
was Rs. 370.86 crore. Though there has been an increase in the unit sales
realization in all our products during the year, increase in sales volumes could not
be achieved due to various extraneous factors. With all the domestic Gelatin plants
in full scale operation during the year and the resultant heavy demand for crushed
bone, the quality of Supplies could not meet the export quality specifications for
Ossein and Limed Ossein. This has led to a reduction in export volumes of Ossein /
Limed Ossein by 19% during the year. The company attributes the better
performance to the concerted efforts on cost reduction, production efficiencies and
strict environment management. Nearly 60% of the revenue comes from exports.
CHAPTER 4
SWOT ANALYSIS
4. SWOT ANALYSIS
The overall evaluation of a company’s strengths, weakness, opportunities and
threats is called SWOT analysis. In general, a business unit has to monitor key
macro environment forces (demographic, economic, technological, political-legal
and social-cultural) and significant micro environment actors (customers,
competitors, distributors, suppliers) that affect its ability profits. The business unit
should set up a marketing intelligence system to track trends and important
developments. For each trend or development, management needs to identify the
associated opportunities and treats. A major purpose of environmental scanning is
to discover new marketing opportunities. Each business needs also to evaluate its
internal strengths and weaknesses periodically. The SWOT analysis of NGIL is as
follows;
STRENGTHS
World class Technology in Production
The technology used in the production of Gelatin by NGIL is world class
and there is competitive technological support and assistance by the NITTA
GELATIN Inc. Japan. Thus helps the company for market penetration.
Very strong and crucial environment policy
In order to sustain in the Kakkanad location company has initiated various
projects in environment management. Large investment in solid waste
management, odor control, ambient air quality monitoring system, online PH
meters, automated effluent treatment system. Irrespective of cost, time, and
management difficulties company has installed highly sophisticated effluent
treatment plant.
Monopoly product in Kerala
The product of the company is monopolistic in nature. The only ossein
manufactures in Kerala.
Ease of distribution in Kerala
The distribution process is quite easier. Exporting of the product is easy
because the company is approximated to Cochin shipyard.
WEAKNESSES
Raw material transportation and availability
Raw material transportation is one of the main problems that the company
faces. Major part of the cattle bones is brought from North India and they are
being transported by trucks earlier. Hence bringing entire raw material by
trucks involves a high raw material transportation cost. And availability of
raw material is also depended on the consumption pattern and government
regulations.
Foreign exchange fluctuation
There is a high fluctuation in the value of US dollar to Indian rupee. Since
80% of the sales into the export market are billed in terms of US$ company
is incurring loss. Changes in tax rates also affect the profitability of the firm.
OPPORTUNITIES
Growth of pharmaceutical industries owing to increase in awareness for about
preventive healthcare, the increased Government spending in the health sector
from FDA & IMA for Gelatin in medical drugs and food additives has fuelled the
market growth. Applications of Collagen Peptide can be segmented into cosmetics,
food and beverages, nutraceuticals, healthcare and pharmaceuticals. With a steady
demand for poultry products, the demand for Di Calcium Phosphate is also
expected to be stable. The company has a better opportunity in the future to expand
its production to reach the increasing demand for its products.
THREATS
The base raw material for Ossein, Gelatin and Collagen Peptide is
crushed animal bone. The price of animal bones is dependent on
numerous factors such as variations in meat consumption pattern
reflecting global economic conditions as well as changes in supply
demand dynamics. An increase in price of crushed bone can adversely
affect the operating results and financial position of both the Gelatin and
Collagen Peptide business.
The demand for Di Calcium Phosphate is linked to the price of soya meal
which experiences high price volatility.
Increasing labor costs is another threat for the company which will
increases its cost of production and affects the profitability of the firm.
CHAPTER 5
FINDINGS, SUGGESTIONS AND CONCLUSION
FINDINGS
All the factories owned by the Company are being operated in strict
compliance with the applicable standards / norms prescribed by the
statutory authorities including the State Pollution Control Board.
The company maintains its standard till the date by providing very good
quality products and maintains good reputation to the industry as a whole.
The products of the company confirms to international standard system. It
has wide acceptance of product range and good consumer hang.
The company is well structured with its entire department including Human
resource Department, Finance department, Production, Marketing
department, Research and development, Quality Assessment and Quality
control. The company has skilled employees who are the backbone of the
company. They are enhanced with training to update and improving their
skills. The management also gives importance to the welfare and safety of
the employees of the company.
Main revenue of the company comes from the export of the company,
therefore the Company has arrangements with its overseas collaborators,
Nitta Gelatin Inc., Japan to leverage their expertise and market insights in
servicing its customers in a proactive manner in line with the global
standards of NI'I'I‘A Group and is updated with their technologies in the
Production.
The company is focusing on creating a 5S company for ensuring a better
and safe working environment in the company, to reduce wastage during die
production, to ensure satisfaction among the customers and thereby
increasing the profitability of the firm.
The company is also extending its activities to the society by way of
corporate social activities for the development for the locality where the
company is situated. The company also invested in environment
management projects to reduce the pollution and to have a better waste
management system.
SUGGESTIONS
In order to optimize the utilization and natural resources like water fuel
Company can adopt new technologies after conducting feasibility study.
R&D department should the take initiative to develop new products that
can be directly reach to customers (B2C).
The company should update its technology to compete with other players
in the market.
The company should implement proper communication channel
for the effective flow of information with the external
environment
CONCLUSION
Nitta Gelatin India Ltd is the first Indo-Japanese venture in India, incorporated
in the year 1975 and reputed company. The major production facilities of the
company are Ossein plant at Koratty, Trissur District and Gelatin / Peptide Plant at
Kakkanad, Ernakulum District, Kerala. The company is extending its activities to
the society by way of corporate social activities for the development for the
locality where the company is situated and the company is focusing on creating a
5S company for ensuring a better and safe working environment in the company.
The organizational study conducted in Nitta Gelatin India Ltd, helped to
understand the actual functioning of the departments and management of the
company affairs. It also helped to understand the company structure and the
working atmosphere and the hierarchy followed in the organization. Also gained
some practical exposure relating to the functioning and its complexity.
BIBLIOGRAPHY
BIBLIOGRAPHY
BOOKS
Kotler Philip, Marketing Management- Analysis, Planning,
Implementation, and Control, 8th Ed, New Delhi, Prentice-Hall of
India Pvt Ltd, 1996.
Mahadevan B, Operations Management-Theory and Practice, South
Asia, Pearson Education, 2007.
RECORDS
Memorandum of settlement
Annual report of Nitta Gelatin India Limited
WEBSITE
http//:[Link]