SERVICIO NACIONAL DE APRENDIZAJE

CENTRO PARA LA INDUSTRIA DE LA COMUNICACIÓN GRÁFICA

TECNÓLOGO EN NEGOCIACIÓN INTERNACIONAL

SEGMENTATION DESCRIBING POTENTIAL CLIENTS

TRABAJO PRESENTADO COMO REQUERIMIENTO A LA ACTIVIDAD 3,

EVIDENCIA 6 DE LA FASE DE PLANEACION DEL PROGRAMA TECNÓLOGO
EN NEGOCIACIÓN INTERNACIONAL.

PRESENTA:
KAREN JULEITH MANTILLA LEON
JOHN FREDY BONILLA ZAMORA
FICHA DE CARACTERIZACIÓN No. 1749916

INSTRUCTORA:
ALEJANDRA PATRICIA TOBAR MENDOZA
PROFESIONAL EN CIENCIAS DE LA EDUCACIÓN

Abril de 2019
DESARROLLO DEL TEMA

1. Resuelva en inglés las preguntas que se le presentan a continuación:

a) Where do you usually buy your cleaning products?

I usually buy cleaning products from local shops.

b) Do you consider yourself as a neat person? Why?

We all want to be good people. I don’t know anyone who doesn’t want to. It’s a
natural trend in human beings.

Yes, I consider myself a good person because my main characteristics are:

Empathy, patient, trust, good sense of humor, optimism, humility, generosity,
respect and honesty.

c) Do you feel satisfied with the cleaning products you buy? Why?

Yes, because they are products that offer me security in their utility and are products
of very high quality.

d) What kind of cleaning product would you like it to be improved? Why?

How to improve some cleaning product not, but give some practical tips of use yes:
for example. Use products that do not affect the environment, use the least possible
use of references of cleaning products.

e) Mention 5 cleaning product brands you consider as the best ones

 Colgate, Protex, Suabitel, Axion and Fabuloso.

f) Which are the most important aspects to be taken into account to choose a
cleaning product brand?

Choosing a cleaning product. Utility, composition, dosage, mode of use, and danger
icon.

g) Imagine you are promoting a new product. Describe it and write in ten lines
the reasons to convince your potential clients to buy your product.

Jabón D-limpieza: This product will help you to wash your clothes, kitchen,
bathroom and all parts of home related to cleaning. Removing dirt, disinfecting,
flavouring the environment and tending to care for utensils, ecological, contributes
to the improvement of the environment, objects, clothing or areas that will later be
in contact with the human being independent of his trade presentation. Buy it in any
neighborhood store at a surprising price, "Remember Jabón D-limpieza is a product
that will make it difficult”. It is a product that meets all the regulations of hygiene,
cleaning, disinfection and sterilization, adopting the Biosafety Manual for
establishments carrying out cosmetic activities or for the purpose of facial
beautification.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

Jabon D-Limpieza, is aimed at people with low and high purchasing power of the
city of Toronto Canada.
3. En base a la población descrita con anterioridad elabore una encuesta en inglés para
ser aplicada a esta población.

survery

Trade name_______________________________/

1. It has some organic cleaning product of affinity?

If____/
Not ___/

2. Do you currently use a specialized ecological cleaning product?

Si____/
Not ___/

3. When buying cleaning products are you looking for any brand names?

If____/
Not___/

4. Please list the brands of products you would be looking for?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

5. How much do you use monthly for the following products (in gallons)?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

6. How do you currently purchase these products?

Telephone____/
Internet_____/
Home visit____/
Otros medios de adquisición _______________________/

7. What is your method of payment?

Credit____/
Cash___/