Nature Cakes is a UMKM engaged in the business of Food, especially Cakes.

Nature Cakes innovates by

developing new cakes, so that new cakes are created besides delicious, also healthy for the body, the
topping ingredients used come from native fruits produced in Bali, making Nature Cakes products have
their own characteristics compared to cake products others. So Nature Cakes carries the jargon of the
real healty cakes. The purpose of the research is to find out the integrated marketing communication
strategy carried out by Nature Cakes in building a brand awareness of healthy cakes. The approach used
in the study is a descriptive qualitative approach with the post-positivism paradigm. The researcher
determined the informant by using purposive sampling. Data obtained through direct observation
interviews and documentation studies. analytical techniques used in research through several stages,
namely data reduction, data presentation, and conclusion. The results of the study show that Nature
Cakes uses the Integrated Importance Communication Strategy in building Awarenes healthy cakes
brand.