Target Persona
Homeowner Jimmy Newly Employed Juan
 Above 20 years of age
 Homeowner Jimmy wants to protect
his home, properties and lives against
fire disasters.
 He believes that fire alarms with solar
panel can help him save energy and
protect his home at the same time.
 He says that the customers should buy
from the specialized physical store for
better understanding of the product.
 He is willing to pay more for the
product because he thinks that he can
save money of using solar energy
instead of using expensive electricity.
 Above 20 years of age
 Newly Employed Juan wants to invest
in something that will last and can
protect him and his property against
fire disasters.
 He believes that fire alarms with solar
panel that alarms automatically can
help him when no one is at his home to
activate the alarm in case of
emergency.
 He says that the customers should buy
the product from their physical store
for a quick tutorial on how the product
works.
 He is neutral about paying more for the
product because he wants to invest to
the things that will last and useful.