I.

INTRODUCTION

Philippine Airlines (PAL), a trade name of PAL Holdings, Inc. (PSE: PAL), also known historically (until
1970) as Philippine Air Lines, is the flag carrier of the Philippines. Headquartered at the PNB Financial
Center in Pasay City,[9][10] the airline was founded in 1941 and is the first and oldest commercial airline
in Asia operating under its original name. Out of its hubs at Ninoy Aquino International Airport of
Manila, Clark International Airport of Angeles, Mactan-Cebu International Airport of Cebu, and Francisco
Bangoy International Airport of Davao, Philippine Airlines serves 31 destinations in the Philippines and
41 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe.

II.STATEMENT OF THE PROBLEM

How Philippines Airlines improve their services?

III.OBJECTIVES

 To accommodate the needs of the people for better transportation, security and other related
services.
 To offer high quality service at a reasonable price.
 To offer careers for employee contentment.

IV. SWOT ANALYSIS

Strength

 PAL is known for being the only airline in the Philippines to be accredited by the International
Air Transport Association.
 Philippine Airlines has the highest safety rating.
 Competitive fare

Weakness

 Higher Maintenance cost

 Not Organized Website
 Decline in the number of passengers carried

Opportunities

 New Destinations
 Technological Advances
 Increasing the number of Overseas Filipino Workers

Threats

 Strong Competition
 Fuel price fluctuations
 Global warming

V.ALTERNATIVE COURSE OF ACTION

ACA 1: Organizing the website

ACA 2: Provide a PAL SHUTTLE BUS

ACA 3: Recognition of Outstanding Employees

VI.RECOMMENDATION

Recognition of Outstanding Employees, as a way of giving back to the company’s employees for their
hard, excellent and dedicated work, PAL should bestow incentives to the appropriate individuals who
deserve this type of recognition. This can boost the employees’ morale and encourage them to have
better performance.