INTRODUCTION TO CUSTOMER SATISFACTION

Whether the buyer is satisfied after purchase depend on the offers performance inrelation to
the buyer expectation. In general satisfaction is a person's feelings of pleasure or disappointment
resulting from comparing a products perceived performance relation to his/her expectations. If
the performance falls short of expectation, the customer is dissatisfied. If the performance
matches the expectationcustomer is satisfied. If the performance exceeds the expectation the
customer ishighly satisfied. Customer satisfaction cannot be very difficult.

After all you either Satisfied with the services you receive or you are not.
If you don’t you are not. If it is that easy, then obtaining people's opinion about how satisfied
they are with relatively straightforward matter- or is it?. Customer satisfaction is a marketing tool
and a definite value addad benefit. It is often perceived by customers as important as the primary
productor service your organisation offers.It looks at what is involved from 3 different angles,
the first is from the view of anorganisation wishing to understand, and measures, how satisfied
its customer are withthe products and services they receive from it. The second is from the
perspective of aresearch agency that has been asked to obtain feedback from customers and
abouttheir experiences when dealing with companies. Finally it considers the issue from
the perspective of consumers who participate in surveys, including both businesscustomers and
members of general public