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    2 views1 page

    Report Structure

    Uploaded by

    chichung91

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    EXECUTIVE SUMMARY

    1.0 SITUATIONAL ANALYSIS ............................ Error! Bookmark not defined.


    1.1 2 RED CURRENT SITUATION
    1.2 RESEARCH – FOCUS GROUP ............................................. Error! Bookmark not defined.
    2.0 OBJECTIVES ............................................... Error! Bookmark not defined.
    2.1 AIMS AND OBJECTIVES ...................................................... Error! Bookmark not defined.
    3.0 STRATEGY .................................................. Error! Bookmark not defined.
    3.1 COMMUNICATION STRATEGY ........................................... Error! Bookmark not defined.
    3.2 TARGET CONSUMER ............................................................. Error! Bookmark not defined.
    4.0 TACTICS (IMT) ........................................... Error! Bookmark not defined.
    4.1 RECOMMENDATIONS(3) ..................................................... Error! Bookmark not defined.
    5.0 ACTION ...................................................... Error! Bookmark not defined.
    5.1 IMPLEMENTATIONS .............................................................. Error! Bookmark not defined.
    6.0 CONTROL AND EVALUATION ...................... Error! Bookmark not defined.
    6.1 RISK MANAGEMENT ............................................................. Error! Bookmark not defined.
    6.2 BUDGET ..................................................................................... Error! Bookmark not defined.
    6.3 CHALLENGES ........................................................................... Error! Bookmark not defined.
    7.0 REFRENCES ................................................ Error! Bookmark not defined.
    8.0 APPENDICIES ............................................. Error! Bookmark not defined.

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