NIKE

Introduction

Nike is one of the most popular and biggest shoe companies in the world. Their brand
name and swoosh logo have been associated with high profile athletes and sports
internationally. Their products have been known to have good quality and excellent
reputation. These and other factors have contributed to the combination of key
ingredient which made the success of Nike possible.

General Information on Nike

I. Origins

Nike was founded by Bill Bowerman and Phil Knight on January 25, 1964. The
founders initially started as coach and athlete before they became business partners.
Originally Nike was called as Blue Ribbon Sports or BRS which was operating as a
shoe distributor for another famous Japanese shoemaker, Onitsuka Tiger. After the
contract between the two was terminated, BRS then started to make their own athletic
shoes.

Around 1971, the Swoosh logo was added to their products and the brand name was
changed. The swoosh referred to a wing of a victory goddess named Nike, and thus
the name became ultimately the front of Nike up to now. By 1980, their production was
increasing fast and had attained half of the market share in the USA for athletic shoes.

II. Famous Product Lines

From manufacturing athletic shoes, the company has branched out to different
products. These include other styles of footwear, apparel, clothing, equipment,
accessories, and even services. It has also created other brands of its own and
acquired several brands of others. Brands like Nike Pro, Air Jordan, Air Max, Blazers,
Nike Golf, and Air Force one among others are owned by Nike. It also acquired brands
such as Umbro, Converse, Huley, and Cole Haan. Some of these brands have been
already sold by Nike as well.

Nike has been in constant sponsorships with famous athletes and celebrities to
promote their products. Nike has made trademark shoes for famous basketball players
such as Michael Jordan, Lebron James and Kobe Bryant. They also acquired boxing,
gold, football, and other celebrity athletes.

Aside from the above market strategy, the company has also come up with unique
and attractive slogans such as “Just Do It”, “There’s no Finish Line”, and other TV
advertisements and commercials which have become famous worldwide.
 III. Company Event

To even boost more sales and to adapt to the fast changing market environment, Nike
is one of the companies who are up to date in terms of IT management.

IV. Company Recent Positions

CONCLUSION

Nike success is a result of not only making quality and excellent products, but also having
that connection with its clients. Through their positive message, proper branding, and
social awareness, they have found the way to get to the top in the market. The success
of Nike is also a testament that success starts from small beginnings and achieved
through hardwork and perseverance as the motto “Just Do it” exemplifies.