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StraMa Comprehensive Guidelines (C1 To C8)
StraMa Comprehensive Guidelines (C1 To C8)
“STRAMA-RAMA: STRATEGIC
MANAGEMENT PLAN DEFENSE
PRESENTATION”
BSA803 | 2nd Semester | AY 2018-2019
05. 14~21.2019, T/Th, RM. 207, SPCBA
TERM REQUIREMENT:
•Comprehensive and
Innovative Strategic
Management Plan
(SMP) for your chosen
organization/firm.
•Each group should
have 8 members
LEARNING OBJECTIVES:
L1:
To showcase the SPCBA-BS
Accountancy students’ business
acumen on actual strategic
management planning and
prepare them to be STRATEGIC
and CUSTOMER-FOCUSED
BUSINESS LEADERS.
LEARNING OBJECTIVES:
L2:
•To provide an opportunity
for Accountancy students to
hone and test their
theoretical knowledge
through application in
crafting actual strategic
management plans.
LEARNING OBJECTIVES:
L3:
• To unleash the students’
CREATIVITY by coming up with
VARIETY, CREATIVE,
UNIQUE yet RUDIMENTARY
STRATEGIES and TACTICS
that will accomplish the goal
statements.
EVERY STRATEGIC
MANAGEMENT
PLAN HAS A SET
OF GOALS
SMP GOALS:
(2) business
Choose at least two
disciplines from your chosen
firm/organization and create a 5-
year plan on each:
• Human Resources
• Sales & Marketing
• Finance/Accounting
• Productions/Operations
*Minimum of 2 Goal Statements per
chosen business discipline.
TWO TYP E S OF
GOAL
STATE M E NT
1. MONETARY GOAL
2. STRATEGIC GOAL
EXAMPLE:
S T R A T E G I C
G O A L – S&M
Goal Statement:
To reinforce the
existing sales force
and activate them
to deliver sales.
EXAMPLE:
M O N E T A R Y
G O A L – S & M
Goal Statement:
To increase the sales
of the comapany by
10 – 20% versus last
year.
EXAMPLE:
S T R A T E G I C
G O A L – S&M
Goal Statement:
To generate/
increase brand
awareness and
customer loyalty.
EXAMPLE:
S T R A T E G I C
G O A L – HR
Goal Statement:
To create a
systematic &
effective talent
development &
acquisition.
S T R A T E G I C
G O A L – S&M
Goal Statement:
To establish a career
development
program
S T R A T E G I C
G O A L – HR
Goal Statement:
To reduce the
company’s attrition
rate by 5% versus
last year.
S T R A T E G I C
G O A L – F&A
Goal Statement:
To create effective
programs on
financial controls for
the protection of
assets.
MONETARY
G O A L – F&A
Goal Statement:
To reduce
cancellation rate of
accounts by 20%
versus last year.
How?
A STRAMA PLAN?
A well-crafted
STRAMA PLAN
CONTENT:
i. Title Page
I. Executive Summary
II. Situation Analysis (PESTLE/4Cs)
III. SWOT and TOWS Analysis
IV. Proposed Goal Statements
V. Creative Strategies and Detailed
Action Plans (Tactics)
VI. Budget Utilization & Timetable
VII. Measurement of Success (KPI)
VIII.Appendix/Exhibits
DELIVARABLES (MIDTERM):
i. Title Page
I. Executive Summary
II. Situation Analysis (PESTLE/4Cs)
III. SWOT and TOWS Analysis
IV. Proposed Goal Statements
V. Creative Strategies and Detailed
Action Plans (Tactics)
VI. Budget Utilization & Timetable
VII. Measurement of Success (KPI)
VIII.Appendix/Exhibits
DELIVARABLES (MIDTERM):
i. Title Page
I. Executive Summary
II. Situation Analysis (PESTLE/4Cs)
III. SWOT and TOWS Analysis
IV. Proposed Goal Statements
V. Creative Strategies and Detailed
Action Plans (Tactics)
VI. Budget Utilization & Timetable
VII. Measurement of Success (KPI)
VIII.Appendix/Exhibits
CONTENT:
I. Executive Summary (E.S.)
Provide a BRIEF and
ABBREVIATED OVERVIEW of the
SMP.
This will narrate the current
situation of the company, its
competitive advantages, the
company’s goal and the
proposed course of actions
(strategies).
CONTENT:
I. Executive Summary (E.S.)
Note that, this will be the FIRST
section of SMP but this is the LAST
section to be completed because it
SUMMARIZES each of the other
sections of your SMP.
In other words, you have to write
your ES after you have completed
written your SMP.
CONTENT:
I. Executive Summary (E.S.)
ES will be helpful in GIVING
yourself and your enablers, readers
and approvers an overview of your
SMP because reading an
SMP’s ES is like reading the
whole SMP.
It contains QUICK OVERVIEW of
the MAIN POINTS and CONCEPTS
of the SMP in short summary.
TIPS IN WRITING:
Executive Summary (E.S.)
The E.S. section must answer/include
the following questions/details:
What is the background of the
company/business, its VMV, its PRODUCT or
SERVICE OFFERINGS and current situation?
What is/are the COMPETITIVE ADVANTAGE/s
of your chosen firm?
What is/are want you to achieve (Goal)?
How to do it (Tactics)?
1-2 page statement of the key actions to be taken, major
reasons for those actions and anticipated results.
TIPS IN WRITING:
Executive Summary (E.S.)
To summarize the
overall SMP Goals,
Strategy and Tactics
within given timeframe
and allocated budget.
DELIVARABLES (MIDTERM):
i. Title Page
I. Executive Summary
II. Situation Analysis (PESTLE/4Cs)
III. SWOT and TOWS Analysis
IV. Proposed Goal Statements
V. Creative Strategies and Detailed
Action Plans (Tactics)
VI. Budget Utilization & Timetable
VII. Measurement of Success (KPI)
VIII.Appendix/Exhibits
Strategic planning process framework
EXTERNAL FACTORS OF THE ORG.
SCA
THREATS AND OPPORTUNTIES
PESTLE mad
INTENAL FACTORS OF THE ORG.
STRENGTHS & WEAKNESSES VISION
MISSION
VALUES
GOAL STATEMENTS
FINAL PRESENTATION:
DEADLINE: RELEASE: STRATEGIC
Strategic Management Order of Group MANAGEMENT PLAN
Plan (Full-blown) Papers Presentations PAPER DEFENSE &
*Printed in two (2) sets *Will be posted via FB Closed PRESENTATION
*PowerPoint Presentation Group 2 Teams – Tue; 3 Teams - Thurs
*Final Reminders 7:30 – 9:00PM
Rm. 207
Midterm & Final Term Requirement:
“STRAMA-RAMA: STRATEGIC
MANAGEMENT PLAN DEFENSE
PRESENTATION”
BSA803 | 2nd Semester | AY 2018-2019
05. 14~21.2019, T/Th, RM. 207, SPCBA