US GROUP

arc your
color story
9 denim dramas to
choose from...
 Arc your
color story
Washing fades stories into jeans

New combinations of coloring and

dyeing methods now allow drama
and add dimension into those tales

Introducing a collection of palettes

that mix and alter hues as denims
lighten with repeated launderings

Color Story
DENIM COLLECTION

US GROUP
 1

TWILIGHT
Break day at a crack of green.
Every wash awakening
arousing lush blue light out of
darkest slumbers.
 2

ashgrey
Fade black to renew true
grey. Each wash whitens
pure, yielding premium silver
from hue-free stability.
 3

OBSIDIAN
Map treasures beyond wild
blues. Every wash sunshining,
finding old parchment inside
new green gems.
 4

Vintage Blue
Restore original indigo
character. Rinse or bleach
fading accenting blue legacies
in deep authentic tone.
 5

Neptune Blue
Show regal inside pure
indigo. Wash for red casting
hinting lilac amethysts
beneath dark majesty.
 6

Black Sea
Develop depth to surface
fresh. Designed for dark
washing or infinite bleaching
from shade-soaked top.
 7

Jade
Remain bright while bringing
light. Wash for green casting
lifting turquoise opals from
indigo ranges.
 8

Mercury
Cross paths with paired
effects. Every wash resolving
enchanting dual toning from
shade bottoming.
 9

Raven
Absorb light for deep
richness. Wash faint gleaming
gracing core jeans styles with
sulfur black elegance.
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